Training
This training is held in German.
The business network LinkedIn has become indispensable, especially in marketing marketing. It is also becoming increasingly important in the HR sector. In addition to your own posts, other organic and paid measures are also suitable for reaching very specific target groups on LinkedIn with minimal wastage. To be successful as a company on the business network, there are a few things to bear in mind. In our online training, you will learn how to make the most of your LinkedIn company page for your marketing activities, how to use LinkedIn ads and how to use AI tools such as ChatGPT to benefit your content strategy.
Contents
Live online training!
Basics
- LinkedIn usage and context.
- Objectives and target groups.
Concept
- Strategic preliminary considerations (responsible persons, budgets, resources).
- Set up a company profile.
- Company page concept (company pages, product pages, focus pages, career pages).
- Further tools & functions of the Company Page.
Utilization
- Content strategy (topic clusters, formats, hashtags).
- Active networking (network building, community management).
- Utilization routines.
- Algorithm, tips and tricks.
- Use of AI tools such as ChatGPT for creative content creation and efficient campaign planning.
Overview of advertisements
- Organic vs. paid.
- Campaign Manager & Administration.
- Campaign goals & ad formats.
Brief digression: Reporting
- Analysis & KPIs.
- Optimization.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know the potential and advantages of LinkedIn for companies.
- You are familiar with the basic functions of the platform.
- You are able to set up a company profile.
- You find out what role your employees are allowed to play.
- You know the basics of placing LinkedIn ads.
- You will receive creative input for the development of LinkedIn content, also through the use of ChatGPT as an AI tool.
- You are able to measure the success of your activities and derive measures from them.
Methods
Trainer input, best practice examples, exchange of experience, exercises, application of AI tools.
Recommended for
Specialists and managers from marketing and communications departments, HR departments as well as managing directors and owners of companies. Anyone who wants to develop LinkedIn as a new channel for their company or learn the strategic basics. This training is aimed at beginners and can be completed as a basic training course for "LinkedIn marketing for companies - Advanced" (42060) .
Further recommendations for "LinkedIn marketing for companies - Basics"
Seminar evaluation for "LinkedIn marketing for companies - Basics"
4.6 from 5
with 105 ratings
training content:
4.5
Content comprehensibility:
4.7
Practical relevance:
4.4
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.5
Joint online training
Start dates and details
19.09.2025
Live-Online
Booking number:
34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 19.09.2025
09:00 am - 5:00 pm
04.11.2025
Live-Online
Booking number:
34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Tuesday, 04.11.2025
09:00 am - 5:00 pm
10.12.2025
Live-Online
Booking number:
34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 10.12.2025
09:00 am - 5:00 pm
26.02.2026
Live-Online
Booking number:
34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 26.02.2026
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
34937
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
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