LinkedIn marketing for companies - basics
Organic strategies for a successful, fast-growing Company Page
4.6
Contents
Basics
- LinkedIn usage and context.
- Objectives and target groups.
Concept
- Strategic preliminary considerations (responsible persons, budgets, resources).
- Set up a company profile.
- Company page concept (company pages, product pages, focus pages, career pages).
- Further tools & functions of the Company Page.
Utilization
- Content strategy (topic clusters, formats, hashtags).
- Active networking (network building, community management).
- Utilization routines.
- Algorithm, tips and tricks.
- Use of AI tools such as ChatGPT for creative content creation and efficient campaign planning.
Overview of advertisements
- Organic vs. paid.
- Campaign Manager & Administration.
- Campaign goals & ad formats.
Brief digression: Reporting
- Analysis & KPIs.
- Optimization.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know the potential and advantages of LinkedIn for companies.
- You are familiar with the basic functions of the platform.
- You are able to set up a company profile.
- You find out what role your employees are allowed to play.
- You know the basics of placing LinkedIn ads.
- You will receive creative input for the development of LinkedIn content, also through the use of ChatGPT as an AI tool.
- You are able to measure the success of your activities and derive measures from them.
Methods
Trainer input, best practice examples, exchange of experience, exercises, application of AI tools.
Tools
Recommended for
Specialists and managers from marketing and communications departments, HR departments as well as managing directors and owners of companies. Anyone who wants to develop LinkedIn as a new channel for their company or learn the strategic basics. This training is aimed at beginners and can be completed as a basic training course for "LinkedIn marketing for companies - Advanced" (42060) .
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "LinkedIn marketing for companies - Basics"
You might also be interested in:
Ratings and feedback from our participants
Start dates and details
Monday, 18.05.2026
09:00 am - 5:00 pm
Wednesday, 16.09.2026
09:00 am - 5:00 pm
Friday, 23.10.2026
09:00 am - 5:00 pm
Wednesday, 09.12.2026
09:00 am - 5:00 pm
Tuesday, 23.02.2027
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take placeAbout us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Munzinger Str. 9
79111 Freiburg
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
