training
This training is held in German.
Corporate influencers can be the game changer for your corporate communication. Position your employees skillfully to give your brand, product or service an authentic face and communicate credibly with your target group. In the training , you will learn what added value a corporate influencer programme offers your company, what organizational framework conditions need to be observed and how to proceed with practical implementation. Take corporate influencer marketing, customer acquisition, employer branding, recruiting and employee retention to the next level and use relevant online channels efficiently and in a targeted manner.
Contents
Corporate influencers - targeted use of employees as company ambassadors: inside
- What is a corporate influencer and what is the relevance of a corporate influencer program?
- How and where can I use corporate influencers to add value?
- Brand awareness, recruiting & employer branding, content marketing, lead generation: How your company can also benefit from value and brand ambassadors.
Practice: Focus on LinkedIn
- LinkedIn as a win-win in corporate influencing: trends & ZDF (facts, figures and data).
- Optimal use of the high-reach channel.
- Corporate influencer mindset: Success factors for corporate influencers.
- Success factors for setting up a corporate influencer program.
- Successful corporate influencer programs in practice.
Development of your own corporate influencer canvas in 10 effective actions
- Goals.
- Target group.
- Selection & roles.
- Values & value proposition.
- Content marketing strategy.
- Success factors (KPIs).
- support system.
- Social media guidelines
- Communication & control.
- Incentivization.
You are welcome to bring along specific use cases and questions from your professional practice.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You know the criteria for selecting suitable corporate influencers.
- You can identify, guide and develop suitable corporate influencers.
- You will learn which topics and content you can use to position your employees as brand ambassadors.
- You know which KPIs (key performance indicators) you need to track in order to measure the success of your program.
- You will be able to use Canvas to create a strategic concept for your corporate influencer program - from the objectives to the content marketing strategy and training measures to the necessary resources and tools.
- You are familiar with the basic success factors of a corporate influencer program.
Methods
In-person events
Trainer input, group and individual exercises, best-practice examples, development of your own canvas, working aids, discussion, exchange of experiences. Tried and tested models round off your knowledge and support successful implementation
Live online events
Trainer input, group and individual exercises, best-practice examples, development of your own canvas, working aids, discussion, exchange of experiences. Tried and tested models round off your knowledge and support successful implementation
The following third-party tool can be used in the event:
Recommended for
For specialists and managers as well as those responsible in marketing, communications, PR, HR/personnel, recruiting, talent management and employer branding who want to get to grips with this topic. The training is suitable for anyone who wants to gain a sound insight into the world of corporate influencing. The training is aimed at employees from companies who (would like to) work with their own employees as corporate influencers. Also interesting for people who are or would like to become corporate influencers themselves.
Further recommendations for "Using corporate influencers strategically for corporate goals"
Seminar evaluation for "Using corporate influencers strategically for corporate goals"
4.4 from 5
with 12 ratings
training content:
4.3
Content comprehensibility:
4.3
Practical relevance:
4.2
Trainer expertise:
4.8
Participant orientation:
4.9
Method variety:
4.2
On-site training together
Booking number
35069
35069
€ 1.490,-
plus VAT
2 days
in Berlin
on 18.08.2025
German
Joint online training
Start dates and details
18.08.2025
Berlin
Booking number:
35069
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 18.08.2025
09:00 am - 5:00 pm
Tuesday, 19.08.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
10.11.2025
Live-Online
Booking number:
35224
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 10.11.2025
09:00 am - 5:00 pm
Tuesday, 11.11.2025
09:00 am - 5:00 pm
12.03.2026
Live-Online
Booking number:
35224
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 12.03.2026
09:00 am - 5:00 pm
Friday, 13.03.2026
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take placePart of the Summer Academy
Booking number:
35069
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
35224
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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