Using corporate influencers strategically for company goals

Corporate influencers - targeted use of employees as company ambassadors: inside

• What is a corporate influencer and what is the relevance of a corporate influencer program?
• How and where can I use corporate influencers to add value?
• Brand awareness, recruiting & employer branding, content marketing, lead generation: How your company can also benefit from value and brand ambassadors.

Practice: Focus on LinkedIn

• LinkedIn as a win-win in corporate influencing: trends & ZDF (facts, figures and data).
• Optimal use of the high-reach channel.
• Corporate influencer mindset: Success factors for corporate influencers.
• Success factors for setting up a corporate influencer program.
• Successful corporate influencer programs in practice.

Develop your own corporate influencer canvas in 10 effective actions

1. Goals.
2. Target group.
3. Selection & roles.
4. Values & value proposition.
5. marketing marketing strategy.
6. Success factors (KPIs).
7. support system.
8. Social media guidelines
9. Communication & control.
10. Incentivization.

You are welcome to bring concrete use cases and questions from your professional practice.