Webinar
This webinar is held in German.
Community management is one of the most important tasks in social marketing marketing and serves to build a brand and ensure the company's long-term success. In this webinar, you will learn how to respond to comments, direct messages and reactions in a platform- and brand-compliant manner. You will learn how to deal with "shitstorms" and how to build a social media community and manage it successfully in the long term. The webinar is structured in a practical and interactive way using best cases and practical examples from community management.
Contents
Live online training
Basics
- Relevance of communities and community management: advantages and benefits for companies.
- What is a community and when are fans and followers on social media really a community?
- Types of community management (proactive vs. reactive).
- Mindset: What attitude towards your community will lead your company to success?
Strategy
- Goals: How to formulate goals for your community management and understand the "sweet spot" of your brand & potential community.
- Tonality and own social media personality: Define how your own brand should sound in communication with the community.
- Set-up/organization: resources, law & organization, tasks & responsibilities in community management, skillset of community managers.
Implementation
- Start a dialog: The right content at the right time for the right target group.
- Recognize community characters and know how to deal with them.
- Know and use interaction possibilities.
- How to conduct a suitable dialog.
- Making the community safe: Developing a code of conduct and community guidelines, dealing with criticism and trolls.
- Measuring success.
Special case of shitstorms
- Basics: When is a shitstorm a shitstorm?
- Golden rules for shitstorm management: What mistakes should I avoid and what should I pay attention to when handling a shitstorm?
- Workflow example of a real shitstorm, learnings for your next communication crisis on social media.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can define goals for community management according to your own company goals.
- You are able to respond to different requests from the community in a platform- and brand-compliant manner and know the factors that are decisive for success.
- You will gain an overview of the area of responsibility of a community manager and the skills they need.
- You will receive useful practical tips and tricks that can be implemented directly and easily in your day-to-day operations.
- You are able to manage and survive a shitstorm in the best possible way.
Methods
trainers, case/best-practice examples, exchange of experiences, interactive exercises on the Miro-Board, templates.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from (onlinemarketing, social media, PR and communications departments, HR departments, e-commerce teams. The webinar is aimed at all those who want to develop or improve community management as a measure to loyalize their users and customers on social media and who want to prepare for crisis communication and/or shitstorms.
Further recommendations for "Community Management in Social Media"
Joint online training
Start dates and details
08.10.2025
Live-Online
Booking number:
34169
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course

zoom
Days & Times
approx. 3 hours
Limited number of participants
Wednesday, 08.10.2025
09:00 am - 12:00 pm
04.02.2026
Live-Online
Booking number:
34169
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course

zoom
Days & Times
approx. 3 hours
Limited number of participants
Wednesday, 04.02.2026
09:00 am - 12:00 pm
15.06.2026
Live-Online
Booking number:
34169
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course

zoom
Days & Times
approx. 3 hours
Limited number of participants
Monday, 15.06.2026
09:00 am - 12:00 pm
22.09.2026
Live-Online
Booking number:
34169
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course

zoom
Days & Times
approx. 3 hours
Limited number of participants
Tuesday, 22.09.2026
09:00 am - 12:00 pm
Booking number:
34169
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
approx. 3 hours
Limited number of participants
Booking number:
34169
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
approx. 3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.