Contents
Instagram basics
- Relevance & advantages: Why Instagram?
- Possible applications: Brand building, product communication or social shopping.
- Channel specifics: functionalities, formats, placements.
Strategy
- Objectives, metrics & KPIs: How can I define and measure success?
- Algorithm: How does the Instagram algorithm work?
- Target groups: Which users can I reach on Instagram?
- Storytelling: How should I design my storytelling to be successful? Which content strategy helps me on Instagram?
Implementation
- The right set-up: set up and link your account.
- Legal basis, tips and advice.
- Content creation & management: How do I create an editorial plan? How do I write good texts? How do I create a well-curated feed? How do I best design Instagram stories? How can I produce reels efficiently? Which tools should I know?
- Measuring success: How do I create a report? How often and in which cycle do I measure which KPIs? What are benchmarks and other comparative values?
Learning environment
Your benefit
- You know the potential and advantages of Instagram for companies
- You are familiar with the basic functions of the platform and know how to reach business target groups on Instagram.
- You are able to define goals for your communication on Instagram and know how to achieve them.
- You are familiar with platform-appropriate language, Instagram storytelling and channel-specific content creation
- You will receive creative input for the development of posting ideas.
- You know how to set up an editorial plan.
- You are able to measure the success of your activities and derive measures from them.
Methods
Trainer input, case/best practice examples, exchange of experience, interactive exercises (online: Miro).
Recommended for
The webinar is aimed at anyone who wants to develop Instagram as a new channel for their company or who wants to make their activities on the channel even more successful. Possible target groups include specialists and managers from (online) marketing, social media, PR and communications departments, HR departments as well as managing directors and owners of companies. No prior knowledge required.
Further recommendations for "Successful on Instagram"
Ratings and feedback from our participants
Start dates and details
Tuesday, 21.10.2025
09:00 am - 12:00 pm
Tuesday, 13.01.2026
09:00 am - 12:00 pm
Monday, 15.06.2026
09:00 am - 12:00 pm
Wednesday, 09.09.2026
09:00 am - 12:00 pm
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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