How To Influencer marketing

Basics & Strategy 

• Relevance & advantages of influencers in social media marketing.
• Definition of nano-, micro- and influencers. And: When do I choose which type of influencer ?
• Forms of influencer marketing (influencer marketing vs. influencer relations as well as corporate, image and product influencers).
• Goals & KPIs in influencer marketing.

Dealing with influencers

• The right mindset for collaboration.
• Researching influencers: Where can I find them?
• Selection criteria for the right influencers: What parameters do I use to find the right influencers for my target?
• Pricing & negotiation: What are reasonable prices for working with influencers and how do I determine them?

Process of a campaign / collaboration

• Conception of campaigns with influencers.
• Creating the briefing for influencers.
• Make the right selection for the campaign target.
• Tips & tricks for negotiating with influencers.
• What legal aspects need to be considered and what must be included in a contract? 
• Campaign handling: from initial contact to finished content.
• Performance measurement & reporting: campaign level and influencer level.