Contents
Social Media: Figures - Data - Facts
- users Social Media in Germany.
- Reach and target groups by platform.
- Behavior of users and important principles for success.
Production and distribution of content - social media as a distribution channel
- Synergies between social media and your website.
- Efficient topic research with the help of tools and AI.
- Blog-centered vs. channel-specific seeding.
- Social media editorial plan - an example.
- Storytelling vs. storylistening.
The social media algorithm
- Functionality.
- The lifetime of social media posts.
- Concrete methods to increase reach across portals.
Observe social media competition.
- Which tools can you use to keep an eye on the competition?
Learning environment
Your benefit
- You will gain an overview of the current developments and specific applications of AI.
- You know how to position your company more successfully on social networks.
- You can categorize social media in the marketing.
- You know how to determine the relevant platforms for your target groups.
- You understand social media and the algorithms and can derive measures from them.
- You know how to proceed with editorial planning.
- You are familiar with the effective production and distribution of content.
- You will receive an overview of suitable tools for analyzing the competition.
Methods
Live webinar with presentation, Q & A session: discussion of examples and questions from attendees
Recommended for
Specialists and managers from (online) marketing, communication, advertising, PR, product management and e-commerce.
Further recommendations for "Social Media 2026"
Ratings and feedback from our participants
Start dates and details
Thursday, 04.12.2025
09:00 am - 12:00 pm
Thursday, 05.03.2026
09:00 am - 12:00 pm
Monday, 08.06.2026
09:00 am - 12:00 pm
Tuesday, 15.09.2026
09:00 am - 12:00 pm
About us - The Haufe Akademie
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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