Contents
Social media content scaling - getting more out of existing content with the help of AI (Patrick Klingberg)
- AI-driven content transformation.
- Targeted content customization through AI.
- Internationalization of content thanks to AI.
Social media organic deep dive - getting off to a flying start with social content, community, channels and KPIs (Sarah Sunderbrink)
- Overview of the most important basics of social media (including how the algorithm works).
- Various areas of social media (e.g. content, community management, influencer relations) and the most important social media channels (e.g. Facebook, Instagram, LinkedIn).
- Social media reporting: Prove success with the right KPIs.
You can take part in two of the four Deep Dive sessions:
1st Deep Dive: Social Paid Deep Dive - these strategies will work in 2026 (Ann-Cathrin Edelhoff)
- What will be important in Ads Manager in 2026 and what you should focus on
- High-performance ad creatives - the right strategy and efficient implementation.
2nd Deep Dive: Effective copywriting for social media - more visibility, relevance and resonance in 60 minutes (Nelly Groß)
- How do I get my topic across in such a way that it really interests someone?
- What does a post need to not only be seen, but also shared or commented on?
3rd Deep Dive: LinkedIn Marketing for Personal and Company Brands (Sarah Sunderbrink)
LinkedIn basics:
- How the LinkedIn algorithm works & special features compared to other networks.
- Company Pages: Company, product, focus & career pages + important tools & functions.
- Personal branding: profile optimization, networking, dealing with inquiries.
Operational implementation of personal and company brands on LinkedIn:
- Content creation: editorial plan, copywriting, image/video production.
- Successful LinkedIn posts: tips & tricks.
- Comment marketing for more visibility.
- Software & Tools.
4th Deep Dive: Create professional videos with your smartphone - quickly, creatively and effectively (Michael Netsch)
- Video shooting with your smartphone: light, sound & equipment for professional quality.
- Editing & post-production: The best apps for shooting, fast editing and appealing effects.
- Storytelling & structure: Developing clear messages and exciting content for social media.
Recap with Q&A session, outlook / perspective on social media
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will receive an overview of how you can use social media effectively for your marketing, sales and service activities Media - strategically, efficiently and supported by AI.
- You can develop the right social media strategy for your company and understand how to work with the social media algorithm - whether for reach, traffic or conversions.
- They understand which paid social strategies will work in 2026, how to use the Ad Manager optimally and know how to utilize the potential of good creatives.
- You will learn why images and text need to be considered together and how to create effective texts.
- You will learn how to use LinkedIn effectively and efficiently for your personal brand and/or corporate brand.
- You will learn how to produce high-quality videos for social media with your smartphone - from storytelling and image composition to the best apps and tools for the perfect workflow.
Methods
Live online conference with presentations, Q&A sessions (answering participants' open questions) following all presentations, deep dive sessions, best practice examples, tips & tricks.
Recommended for
Specialists and managers from (online) marketing, social media, PR and communications departments, HR departments, e-commerce teams. The online conference is aimed at anyone who not only wants to brush up on the basics of social media, but also wants to get off to a flying start with an overview of the latest trends.
Further recommendations for " Haufe Akademie Social Media Day
Successful social media marketing
Community management in social media
Social media ads: creatives that really work
Using corporate influencers strategically for company goals
Social media marketing: practical training
TikTok marketing for companies
Like it, love it, share it: writing effective social media texts
Seminar evaluation for “ Haufe Akademie Social Media Day
Start dates and details
Tuesday, 28.10.2025
09:00 am - 5:00 pm
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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