Social media ads: creatives that really work
Sustainable campaigns with creative testing and sales psychology
4.6
Contents
How it works on social media
- State of the art social media advertising - which strategies really work?
Reach your goal with the right creative mix
- Scale with relevance and variance.
- Video ads as an indispensable component of your creative strategy.
- Create authentic and cost-effective video ads.
- Our Best Performer Ads of the year.
Sales psychology for social media ads
- Using sales psychology in communication.
Creative Testing
- Never again poor performance thanks to Creative Testing.
- Measuring and interpreting the right key figures.
Using AI for creative work
- Concrete use cases of AI in creative creation.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You understand which are the biggest performance levers in social media advertising today and can put them into practice.
- You are familiar with sales psychology motives and triggers and know how to find the ones that work for your company.
- You know how to set up a creative for social media advertising and which components are particularly important.
- You are able to implement a target-oriented creative testing structure in the Ads Manager.
- You understand how to interpret testing results correctly and which key figures are used for this.
- You will be able to use AI for some examples of creative applications.
Methods
Trainer input, case/best practice examples, exchange of experiences.
Recommended for
Specialists and managers from online marketing, social media, branding, communication departments, performance marketing, HR departments, e-commerce teams. This webinar is aimed at anyone who wants to use social media advertising as a growth lever for a brand or company and understand which creative strategies will get them there.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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Ratings and feedback from our participants
Start dates and details
Tuesday, 09.06.2026
1:00 pm - 4:00 pm
Wednesday, 16.09.2026
1:00 pm - 4:00 pm
Friday, 27.11.2026
1:00 pm - 4:00 pm
Monday, 08.03.2027
1:00 pm - 4:00 pm
Training is guaranteed to take placeAbout us - The Haufe Akademie
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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