Social media marketing: Practical training
Successful on social media with the right tools, workflows and teams
4.7
Contents
General conditions
- Convincing social media management.
- Elements of a good briefing.
- The right channel selection for your goal and your target group.
- Choose the right form of communication (campaign, always-on, influencer, etc.).
Content
- Finding the right language for your company.
- Captions, headlines, hashtags, emojis.
- Develop and implement content ideas.
- Tips, tricks & tools for content creation.
Community Management
- Code of Conduct and Guidelines.
- Strike the right note.
- Set up workflows for community and crisis management.
Reporting
- The most important social media key figures.
- Define reporting cycle.
- Find and use insights.
- A look at tools vs. Excel.
The team
- Organization & effort estimation.
- Skills & abilities.
- Onboarding & processes.
Learning environment
Your benefit
- You will learn practical skills that you will need for your day-to-day work in the social media sector.
- You will learn how to approach everyday tasks in the social media sector.
- You will have the opportunity to try out different social media tasks and ask questions in a safe environment.
- You understand how different tools can be used for different topics in social media.
- You benefit from the experience of different people from different industries.
- You will learn how to create reports and set up processes for community and crisis management.
- You know what criteria you need to use to select employees for the social media sector and what skills they need.
- You know how to allocate tasks and responsibilities sensibly and recognize which workflows and processes you should coordinate with other departments.
Methods
Interactive group exercises, exchange of experiences, discussions, checklists, take-aways, results protocols.
Tool
Recommended for
Specialists and managers from marketing, communication, online marketing, advertising, PR, customer service, e-commerce, product management, sales. Previous knowledge of social media is desirable/required. Suitable as a follow-up to the "Successful social media marketing" training .
35363
Further recommendations for "Social media marketing: Practical training"
Further recommendations for "Social media marketing: Practical training"
Ratings and feedback from our participants
Start dates and details
Friday, 10.04.2026
09:00 am - 5:00 pm
Thursday, 16.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 07.10.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 17.02.2027
09:00 am - 5:00 pm
The next booking ensures this course will take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
About us - The Haufe Akademie
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