Creative with AI: How to create better ideas with ChatGPT & Co.
Using AI as a Partner for Brainstorming, Concept Development, and Refining Ideas in Marketing and Related Fields
4.3
Understanding thought processes
- Differences between (non-)linear and AI-supported thinking.
- AI: not a source of answers, but a recursive dialogue partner for generating ideas, such as when developing campaigns.
- Reflection on your own thinking style and new potential in interaction with AI.
Refining ideas with AI
- Using proven creative frameworks such as "SCAMPER" and the reversal method to develop ideas in a structured way with AI.
- Use prompt chaining to turn raw ideas into clearly structured concepts, such as for content strategies.
- Experience the support of creative iteration through AI.
- Practice-oriented application of the methods to your own topics.
Reflecting on decisions with AI
- Implement decision models such as the OODA loop and the Cynefin framework specifically with AI.
- How AI can help broaden perspectives, assess risks, and plan courses of action when making complex decisions (e.g., in marketing).
Develop your own thinking practices
- Integration of AI into everyday thinking: routines, reflection phases, tool setups.
- AI journaling or structured reflection prompts to support the sustainable integration of AI into your own thought processes.
- Development of a personal workflow for reflective work with AI.
Conclusion & transfer
- Personal Roadmap: How AI Will Be Used in the Future to Foster Creativity and Clarity in Marketing and Related Fields.
- Provision of the thinking toolbox with templates, question structures and application examples.
- Reflection: Which thinking skills would I like to strengthen further?
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
After this training you can:
- Use AI strategically as a creative and reflective thinking partner in (marketing) practice.
- Develop ideas together with AI, think them through and structure them clearly.
- Make clearer decisions in complex situations - supported by models
such as OODA or Cynefin. - Professionalize your personal thinking practices - with individually tailored routines, tools and reflection methods.
- Use AI to shape creative processes—such as in marketing—in a way that enhances your thinking rather than replacing it.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Trainer input, case studies, exercises, exchange of experiences, small group and individual work, Q+A.
- Specialists and managers from marketing, product management and communication.
- People who work in strategic, conceptual, or creative roles, such as in marketing.
- Knowledge workers, managers, coaches, consultants.
- Anyone who wants to develop their thinking skills with the support of AI.
- Strategists, concept developers, creative thinkers and innovation managers.
- consultants, coaches and decision makers who want to use AI as a thinking and creative partner.
- Anyone who wants to develop their thinking skills in a targeted manner and solve complex tasks in a more structured way with AI.
42074
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Creative with AI: How to create better ideas with ChatGPT & Co."
Ratings and feedback from our participants
Start dates and details
Wednesday, 02.09.2026
09:00 am - 5:00 pm
Tuesday, 13.10.2026
09:00 am - 5:00 pm
Monday, 16.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Friday, 19.02.2027
09:00 am - 5:00 pm
Monday, May 10, 2027
09:00 am - 5:00 pm
Wednesday, September 22, 2027
09:00 am - 5:00 pm
Training is guaranteed to take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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