Webinar
New
This webinar is held in German.
In this practice-oriented online training course, you will learn how to use ChatGPT specifically for marketing and product management tasks. You will learn how to set up the tool optimally and customize it with custom instructions and projects to suit the way you work. The most useful functions will be demonstrated live. You will also receive tried-and-tested prompt templates for direct application and further development and have the opportunity to discuss individual application scenarios and the sustainable integration of AI into your day-to-day work.
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Introduction to working with ChatGPT
- Setup and individual customization via custom instructions.
- Use of the project function, reminders and chat history.
- Best practices for an efficient setup.
The basics of effective prompting
- Characteristics of effective prompts: clarity, context, goal orientation.
- Prompting for strategic, creative and operational marketing processes.
Templates and templates for direct further use
- Reusable prompts for typical everyday marketing tasks.
- Development of own prompt templates.
Live demos and application transfer
- Demonstration of central functions in live mode.
- Exchange on specific application scenarios.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will receive an overview of the individual setup and optimal configuration of ChatGPT using custom instructions and projects.
- You will gain a sound understanding of effective prompting strategies for use in strategic, creative and operational marketing processes.
- You will experience a presentation of tried and tested prompt templates for typical tasks in marketing, with suggestions for your own further development.
- You will witness a live demonstration of central functions and their application in a concrete marketing.
- You will take part in an exchange on individual application scenarios and the sustainable integration of ChatGPT into existing workflows.
Methods
Trainer input, case/best-practice examples, live demo, exchange of experiences, practical tips.
The webinar will work with ChatGPT.
It is recommended to have at least a Plus or Team license of ChatGPT for the webinar.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from marketing and communication departments, product management, HR departments as well as managing directors and owners of companies. Anyone who wants to develop ChatGPT for their company and make their activities even more successful.
Further recommendations for "Next Level ChatGPT for marketing & Co."
Joint online training
Start dates and details
11.11.2025
Live-Online
Booking number:
42078
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Tuesday, 11.11.2025
09:00 am - 12:00 pm
10.02.2026
Live-Online
Booking number:
42078
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Tuesday, 10.02.2026
09:00 am - 12:00 pm
07.05.2026
Live-Online
Booking number:
42078
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 07.05.2026
09:00 am - 12:00 pm
03.08.2026
Live-Online
Booking number:
42078
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 03.08.2026
09:00 am - 12:00 pm
Booking number:
42078
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
42078
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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