Next Level ChatGPT for marketing & Co.

Optimized setup and smart prompting for better results

Training
Focus AI
This training is held in German.
In this hands-on online training course, you’ll learn how to use ChatGPT effectively for marketing and product management tasks and tailor it to your own work style. You’ll learn how to set the right context using projects, memory, and custom settings; how to work with text, files, data, and images; and how to map recurring tasks as workflows. Using concrete marketing examples, you’ll also see how ChatGPT integrates with external sources and tools, and how individual chats can evolve into increasingly autonomous work processes.

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

Setting Up ChatGPT Correctly

  • Customization via custom instructions, projects, and memory.
  • Choose models and ways of thinking wisely.
  • Best Practices for an Efficient Setup.

From Prompting to Context Engineering

  • Correctly combine the objective, context, sources, files, and desired outcome.
  • Prompts for strategic, creative, and operational marketing processes.
  • Build context in a targeted way.

ChatGPT as a Multimodal Marketing Tool

  • Work with text, files, and data, and analyze the results.
  • Generate images directly in ChatGPT.
  • Edit and optimize existing images and marketing creatives.

Building Recurring Workflows

  • Use plugins and skills for recurring tasks.
  • Effectively combine knowledge, instructions, and tools.
  • Standardize typical marketing processes.

ChatGPT works with your tools

  • Use connectors and connected data sources.
  • Working with documents, files, and external information.
  • Integrate web searches and research into work processes in a targeted manner.

From Chat to Agent

  • Have ChatGPT complete tasks with increasing independence.
  • Set up multi-step work processes.
  • Understand where human oversight and approval are still necessary.

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

  • You can set up ChatGPT so that it fits your personal work style and tasks perfectly.
  • You'll learn not only how to write individual prompts, but also how to guide ChatGPT in a targeted way using context, sources, files, and data.
  • You use ChatGPT in a multimodal way for text, analysis, image generation, and image editing.
  • You'll learn how to handle recurring marketing tasks more efficiently using plugins, skills, and apps.
  • You understand how ChatGPT works with external tools, documents, and information.
  • You'll get a hands-on introduction to agent-based workflows and learn which tasks can be effectively delegated and where human oversight remains essential.

The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.

Trainer input, case/best-practice examples, live demo, exchange of experiences, practical tips.

The webinar will work with ChatGPT.

It is recommended to have at least a Plus or Team license of ChatGPT for the webinar.

The following third-party tool can be used in the event:

Specialists and managers from marketing and communication departments, product management, HR departments as well as managing directors and owners of companies. Anyone who wants to develop ChatGPT for their company and make their activities even more successful.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more
Joint online training
Booking number
42078
€440 plus VAT
3 hours
Online
4 Events
German
Events
Train several employees
Price upon request
3 hours
In Person or Online
Appointment scheduled on an individual basis
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
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Further recommendations for "Next Level ChatGPT for marketing & Co."

Ratings and feedback from our participants

4.7
30 Ratings
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.2
Trainer expertise:
5
Participant orientation:
4.9
Method variety:
4.8

Start dates and details

Select time period
0 events
05.11.2026
Live-Online
Booking number: 42078
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Days & Times
3 hours
Limited number of participants

Thursday, 05.11.2026

09:00 am - 12:00 pm

04.03.2027
Live-Online
Booking number: 42078
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Days & Times
3 hours
Limited number of participants

Thursday, 04.03.2027

09:00 am - 12:00 pm

08.06.2027
Live-Online
Booking number: 42078
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Days & Times
3 hours
Limited number of participants

Tuesday, June 8, 2027

09:00 am - 12:00 pm

20.09.2027
Live-Online
Booking number: 42078
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Days & Times
3 hours
Limited number of participants

Monday, September 20, 2027

09:00 am - 12:00 pm

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Booking number: 42078
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Plan course
3 hours
Limited number of participants
Booking number: 42078
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Plan course
3 hours
Limited number of participants
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