Mastering the Future II – AI Practical Day for Marketing & Sales (Advanced)
Directly implement GPTs, AI agents, and use cases
4.5
Contents
State of AI in marketing
- Current developments.
- Relevant trends for marketing and sales.
- Classification for your own work context.
Advanced AI Applications – Performance Marketing
- Practical fields of application.
- Use in campaign setup.
- Implementation of specific workflows.
Advanced AI Applications – Creation
- AI-supported idea and content generation.
- Efficient creative processes.
- Practical examples.
Advanced AI Applications – Marketing Processes
- Automation of recurring processes.
- Identification of potential AI-supported process optimizations.
- Practical examples of how AI makes workflows more efficient.
Use cases & practical implementation
- Development of own use cases.
- Creation of the first AI assistants.
- Implementation of first AI agent applications (including Lovable).
- Development of AI implementation roadmap.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You are familiar with current AI trends in marketing and can evaluate them for your area of work.
- You are able to use AI tools specifically for performance marketing, creation, and marketing processes.
- You develop your own use cases and implement initial GPTs and AI agents independently.
- You know how to efficiently automate processes and significantly speed up marketing tasks with AI.
- You will gain a clear overview of practical applications that you can directly incorporate into your everyday work.
Methods
Live demonstrations. Practical work phases. Joint development of use cases and AI applications.
Tool
Recommended for
Marketing and sales specialists and managers with basic knowledge of AI who want to deepen their skills and develop concrete applications. Participants in the seminar "Mastering the Future I – Using AI Successfully for Marketing & Sales (Basics), booking number: 35068.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Mastering the Future II – AI Practical Day for Marketing & Sales (Advanced)"
You might also be interested in:
Ratings and feedback from our participants
Start dates and details
Thursday, 03.09.2026
09:00 am - 5:00 pm
Friday, 09.10.2026
09:00 am - 5:00 pm
Wednesday, 03.02.2027
09:00 am - 5:00 pm
Training is guaranteed to take placeAbout us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Munzinger Str. 9
79111 Freiburg
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
