AI Assistants & Automation in Marketing

Introduction: AI as a New colleague Marketing

• From Tool to Digital Team Member—How AI Is Used Strategically and Operationally Today.
• Overview of the four maturity levels: Conversation, ACTION, Assistant, Automation.
• Assessing the current situation: Where does my company currently stand?

ACTION-Stage – Properly Handing Off Tasks to AI

• The ACTION Principle: Structured prompts instead of random results.
• How to use AI in a targeted manner to solve tasks in a predictable way.
• Typical areas of application: topic research, content creation, social media, campaign planning, and e-mail.

Assistant-Stage – Defining AI as Digital Team Members

• How AI assistants take on repetitive tasks and become digital team members.
• Creating your own AI assistants, custom GPTs, or chatbots with clear tasks, boundaries, and responsibilities.
• Use Cases: Content creation and optimization, internal communication, customer support, and personal assistance.

Automation Stage – Scaling collaboration between humans and AI

• The automation checklist: Identifying suitable processes for getting started.
• An overview of typical automation platforms and their applications in marketing.
• Real-world examples and use cases for automated marketing workflows.

Workshop & Transfer

• Practical exercises for each level.
• Development of a customized assistant or automation concept for your own use cases.
• Applying the content to your own tasks and processes.