Agile Marketing with AI Support: Achieving Goals Faster and Smarter
Agile Methods in Marketing — From Theory to Practice, with AI as a Catalyst
4.5
Contents
Agile marketing - what is it?
- Localization and delimitation of the term.
- Practical examples.
- First insights: Where is AI already making an impact in today’s agile marketing practices?
Agile project management
- A look into the method box.
- Possibilities and limits.
- Agile project management in traditional organizations.
Application of agile methods in marketing
- Complex vs. complicated: When and why do I need agile methods?
- Important: The right mindset at all levels.
- Self-Assessment: Agile Values Check. Where do I stand as an individual, and where does my team stand?
- Cross-disciplinary collaboration: networked teams.
- Project Aristotle: Google's Path to Greater Team Effectiveness.
- Presentation of various agile methods (Scrum, Kanban, Scrumban, etc.).
- Joint evaluation of agile methods.
- AI in Practice: Assessing Complexity More Quickly. AI as a Sparring Partner in Choosing Methods.
Backlog Creation & Task Planning with AI
- Marketing goals are turned into concrete user stories: AI-powered task formulation.
- Prioritizing the Backlog: How AI Helps Identify Dependencies and Quick Wins.
- Hands-on exercise: Create your own backlog with AI support.
Enhancing Customer Value with AI
- Formulating Value Propositions More Clearly: AI as a Tool for Better Target Audience Insights.
- Get to the heart of briefings and sprint goals.
- Hands-on exercise using your own real-world example.
Principles of agile project work
- Self-organization and personal responsibility.
- Formulating a vision in the team.
- Joint definition of goals and milestones in the team.
- "Just do it".
- Presentation of best practices in agile marketing.
Agile marketing in action
- Success factors for the successful introduction of agile marketing.
- Outlook agile organizational development.
- Simulation of an agile methodology (Scrum, Kanban, or Scrumban) using a real-world example. AI tools can be directly used and tested within the simulation.
- Individual reflection on the agile working methods of your own team and exchange.
- Creation of a backlog for your individual Agile marketing journey.
Important: Please bring examples from your own company for the training , which will be used to explain the theory, as well as a WLAN-enabled laptop.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- What methods there are in agile project management and how you can use them sensibly in the context of marketing .
- When it makes sense to use agile methods and when not.
- Where you stand in terms of agile methods, and where your team stands.
- Whether and how you can establish agile structures in traditional companies.
- How to apply agile methods in a focused and independent manner. And how to use AI as a planning and formulation tool in the process.
- How AI specifically helps with building the backlog and refining customer value.
- How to develop a vision together with the team and goals that lead there.
- How a marketing department can be transformed step by step and sustainably.
Methods
Trainer input, case/best-practice examples, practical exercises, individual/group work, discussion, exchange of experience, practical advice. Checklists and work aids support successful implementation in practice.
Tool
Recommended for
Specialists and executives in the fields of marketing, Online-Marketing, social media, communications & PR, content marketing, performance marketing, advertising, e-commerce, sales, product management, and IT, as well as agency employees executives. Anyone looking to implement agile working practices in marketing and make strategic use of AI.
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- Direct application in practice
- Efficient use of time and resources
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Start dates and details
Thursday, 17.09.2026
09:00 am - 5:00 pm
Friday, 18.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 01.12.2026
09:00 am - 5:00 pm
Wednesday, 02.12.2026
09:00 am - 5:00 pm
Wednesday, 03.03.2027
09:00 am - 5:00 pm
Thursday, 04.03.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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