Further training
This continuing education is held in German.
As a marketing manager, you constantly have to keep an eye on market developments and the customer-oriented alignment of your strategy and organization. This requires extensive specialist and management know-how. Brand positioning and the central planning, management and control of your marketing activities are crucial alongside the development of innovative products. It is equally essential to deal confidently with the challenges of digitalization, for example through targeted social media and content strategies as well as the strategic use of digital multipliers. This training course will provide you with the tools you need to work successfully as a marketing manager.
Cooperation with the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Webinar
approx. 1 hour
Kick-off
Kick-off
The first step is a webinar to introduce the training and to get to know each other.
Module 2: Self-study phase
approx. 1 hour
Strategic Marketing / Marketing Management
Module 3: Classroom training
3 days
Brand Management, Strategic Marketing / Marketing Management, Leadership Skills
Brand Management, Strategic Marketing / Marketing Management, Leadership Skills
Successful brand management,
Strategic Marketing / Marketing Management (1.5 days)
- Marketing strategy, marketing plan, marketing processes, marketing communication, market research, customer experience.
Leadership Skills (1.5 days)
- Develop leadership skills, practise critical appraisal interviews, understand different personality types in the team, get to know tools for leading virtual teams.
Module 4: E-learning
approx. 4.5 hours
Change the Game - Leadership of tomorrow
Module 5: Online training
3 days
Marketing controlling, marketing law, managing innovations
Marketing controlling, marketing law, managing innovations
Marketing controlling (1 day)
- Key figures, marketing cockpit, product, price and communication controlling, important KPIs, break-even / portfolio analyses, customer and product contribution margin accounting.
Marketing law (1 day)
- Advertising law, UWG, copyright, image and trademark law, enforcing liability / legal claims. Legal framework for direct advertising, sponsoring, e-mail and online marketing.
Managing Innovations (1 day)
- Requirements for innovations, identification of search fields, idea generation, evaluation and selection.
Module 6: Online training
2 days
Digital marketing, content / digital content
Digital marketing, content / digital content
Digital marketing
- Digital marketing strategy, customer journey & digital touchpoints.
- AI, digital assistants and the customer journey of the future.
- Social media strategy and content marketing strategy.
- Efforts and resource planning.
- Digital teams, corporate influencers and social CEOs.
Content / digital content
- Use and control of snackable and long-form content.
- Display marketing, SEA and e-mail marketing.
- SEO.
Module 7: Coaching
approx. 1.5 hours
Practice coaching
Practice coaching
You will receive coaching (by telephone or digitally) to discuss and answer individual / company-specific questions from the:die trainer on a topic of your choice: 1. strategic marketing / marketing management / brand management or 2. digital marketing or 3. leadership skills.
Module 8: Examination
105 minutes
Module 9: Webinar
approx. 2 hours
Exchange of experience
Exchange of experience
Exchange of experience on leadership topics / leadership skills.
Contents
Kick-off webinar
Self-study phase: Strategic Marketing/Marketing Management
Training:
Successful brand management
Strategic Marketing/Marketing Management:
- Marketing strategy, marketing plan, marketing processes, marketing communication, market research, customer experience - including AI applications as efficiency optimizers in marketing.
Leadership Skills:
- Develop leadership skills, practise critical appraisal interviews, understand different personality types in the team, get to know tools for leading virtual teams.
E-Learning: Change the Game - Leadership of tomorrow
Training:
Marketing controlling
- Key figures, marketing cockpit, product, price and communication controlling, important KPIs, break-even/portfolio analyses, customer and product contribution margin accounting.
Marketing law
- Advertising law, UWG, copyright, image and trademark law, enforcing liability/legal claims. Legal framework for direct advertising, sponsoring, e-mail and online marketing.
Managing Innovations
- Requirements for innovations, identification of search fields, idea generation, evaluation and selection.
Training:
Digital marketing
- Digital marketing strategy, customer journey & digital touchpoints.
- AI, digital assistants and the customer journey of the future.
- Social media strategy and content marketing strategy.
- Efforts and resource planning.
- Digital teams, corporate influencers and social CEOs.
Content/digital content
- Use and control of snackable and long-form content.
- Display marketing, SEA and e-mail marketing.
- SEO.
Practice coaching
Final exam
You can document your expertise with the e-exam.
Webinar
Exchange of experience on leadership topics/leadership skills.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They can carry out market analyses, develop successful marketing strategies and derive and control measures.
- You know how to effectively drive digitalization in marketing with social media and content strategies, the strategic use of digital multipliers, search engine marketing and more.
- You will learn methods, tools and procedures for the effective planning, management and control of your marketing activities.
- You know how to exploit growth and customer potential.
- You develop your personal management style.
- You will acquire a solid legal foundation in marketing.
- They create the conditions for innovation in the company.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples, practical coaching, self-study unit.
Recommended for
Employees from marketing, product management or sales who are preparing for the role of marketing manager . Marketing managers who want to bring their knowledge up to date. Senior marketing managers with strategic tasks. Business development managers with a marketing orientation.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it on your computer at work or at home. The training content of the live training modules will be tested (duration: 105 minutes). The e-exam can be taken once the three live training modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, " certified marketing manager – Head of Marketing". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified marketing manager / Head of Marketing"
Module 1: Webinar
approx. 1 hour
Kick-off
Kick-off
The first step is a webinar to introduce the training and to get to know each other.
Module 2: Self-study phase
approx. 1 hour
Strategic Marketing / Marketing Management
Module 3: Online training
3 days
Brand Management, Strategic Marketing /Marketing Management, Leadership Skills
Brand Management, Strategic Marketing /Marketing Management, Leadership Skills
Successful brand management,
Strategic Marketing / Marketing Management (1.5 days)
- Marketing strategy, marketing plan, marketing processes, marketing communication, market research, customer experience.
Leadership Skills (1.5 days)
- Develop leadership skills, practise critical appraisal interviews, understand different personality types in the team, get to know tools for leading virtual teams.
Module 4: E-learning
approx. 4.5 hours
Change the Game - Leadership of tomorrow
Module 5: Online training
3 days
Marketing controlling, marketing law, managing innovations
Marketing controlling, marketing law, managing innovations
Marketing controlling (1 day)
- Key figures, marketing cockpit, product, price and communication controlling, important KPIs, break-even / portfolio analyses, customer and product contribution margin accounting.
Marketing law (1 day)
- Advertising law, UWG, copyright, image and trademark law, enforcing liability / legal claims. Legal framework for direct advertising, sponsoring, e-mail and online marketing.
Managing Innovations (1 day)
- Requirements for innovations, identification of search fields, idea generation, evaluation and selection.
Module 6: Online training
2 days
Digital marketing, content / digital content
Digital marketing, content / digital content
Digital marketing
- Digital marketing strategy, customer journey & digital touchpoints.
- AI, digital assistants and the customer journey of the future.
- Social media strategy and content marketing strategy.
- Efforts and resource planning.
- Digital teams, corporate influencers and social CEOs.
Content / digital content
- Use and control of snackable and long-form content.
- Display marketing, SEA and e-mail marketing.
- SEO.
Module 7: Coaching
approx. 1.5 hours
Practice coaching
Practice coaching
You will receive coaching (by telephone or online) to discuss and answer individual / company-specific questions from the:die trainer on a topic of your choice: 1. strategic marketing / marketing management / brand management or 2. digital marketing or 3. leadership skills.
Module 8: Examination
105 minutes
Module 9: Webinar
approx. 2 hours
Exchange of experience
Exchange of experience
Exchange of experience on leadership topics / leadership skills.
Contents
Kick-off webinar
Self-study phase: Strategic Marketing/Marketing Management
Training:
Successful brand management
Strategic Marketing/Marketing Management:
- Marketing strategy, marketing plan, marketing processes, marketing communication, market research, customer experience - including AI applications as efficiency optimizers in marketing.
Leadership Skills:
- Develop leadership skills, practise critical appraisal interviews, understand different personality types in the team, get to know tools for leading virtual teams.
E-Learning: Change the Game - Leadership of tomorrow
Training:
Marketing controlling
- Key figures, marketing cockpit, product, price and communication controlling, important KPIs, break-even/portfolio analyses, customer and product contribution margin accounting.
Marketing law
- Advertising law, UWG, copyright, image and trademark law, enforcing liability/legal claims. Legal framework for direct advertising, sponsoring, e-mail and online marketing.
Managing Innovations
- Requirements for innovations, identification of search fields, idea generation, evaluation and selection.
Training:
Digital marketing
- Digital marketing strategy, customer journey & digital touchpoints.
- AI, digital assistants and the customer journey of the future.
- Social media strategy and content marketing strategy.
- Efforts and resource planning.
- Digital teams, corporate influencers and social CEOs.
Content/digital content
- Use and control of snackable and long-form content.
- Display marketing, SEA and e-mail marketing.
- SEO.
Practice coaching
Final exam
You can document your expertise with the e-exam.
Webinar
Exchange of experience on leadership topics/leadership skills.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They can carry out market analyses, develop successful marketing strategies and derive and control measures.
- You know how to effectively drive digitalization in marketing with social media and content strategies, the strategic use of digital multipliers, search engine marketing and more.
- You will learn methods, tools and procedures for the effective planning, management and control of your marketing activities.
- You know how to exploit growth and customer potential.
- You develop your personal management style.
- You will acquire a solid legal foundation in marketing.
- They create the conditions for innovation in the company.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples, practical coaching, self-study unit.
The following third-party tool can be used in the event:
Recommended for
Employees from marketing, product management or sales who are preparing for the role of marketing manager . Marketing managers who want to bring their knowledge up to date. Senior marketing managers with strategic tasks. Business development managers with a marketing orientation.
Final examination
After the training, you will take a written e-exam. To save travel costs and time, you can complete it on your computer at work or at home. The training content of the live training modules will be tested (duration: 105 minutes). The e-exam can be taken once the three live training modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, " certified marketing manager – Head of Marketing". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified marketing manager / Head of Marketing"
Attendees comments
"I can recommend the training because of its real added value. You often have training courses where you are told what to do for three hours and end up just doing the time. Here we worked individually, the group was brought together well and I believe that the group will remain true to itself after the training . The content was tailored to the individual group members and their work and you could also hear how other companies find solutions. Thank you very much!"
Eva Adelseck
STARK Verlag GmbH
Seminar evaluation for "certified marketing manager / Head of Marketing"
4.5 from 5
with 72 ratings
training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
4.5
Trainer expertise:
4.6
Participant orientation:
4.5
Method variety:
4.4
On-site training together
Booking number
34179
34179
€ 4.690,-
plus VAT
8 days training
...
in 4 locations
with certificate
4 Events
German
Joint online training
Booking number
32585
32585
€ 4.690,-
plus VAT
8 days training
...
Online
with certificate
on 20.01.2026
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
In-person or Online
with certificate
Start dates and details
25.06.2025
Düsseldorf
Booking number:
34179
€ 4.690,- plus VAT.
€ 5,581.10 incl. VAT.
Course
zoom
Modules
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
Limited number of participants
Webinar
Kick-off
Date
25.06.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Classroom training
Brand Management, Strategic Marketing / Marketing Management, Leadership Skills
Date
07.-09.07.2025
Venue
Novotel City West
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Marketing controlling, marketing law, managing innovations
Date
09.-11.09.2025
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Digital marketing, content / digital content
Date
01.-02.10.2025
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Webinar
Exchange of experience
Date
19.12.2025
Course
zoom
Schedule
Start 12:00, end approx. 14:00
03.11.2025
Hamburg
Booking number:
34179
€ 4.690,- plus VAT.
€ 5,581.10 incl. VAT.
Course
zoom
Modules
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
Limited number of participants
Webinar
Kick-off
Date
03.11.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Classroom training
Brand Management, Strategic Marketing / Marketing Management, Leadership Skills
Date
17.-19.11.2025
Venue
Mercure Hotel Hamburg City
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Marketing controlling, marketing law, managing innovations
Date
15.-17.12.2025
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Digital marketing, content / digital content
Date
29.-30.01.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Webinar
Exchange of experience
Date
23.04.2026
Course
zoom
Schedule
Start 15:00, end approx. 17:00
20.01.2026
Live online
Booking number:
32585
€ 4.690,- plus VAT.
€ 5,581.10 incl. VAT.
Course
zoom
Modules
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
Limited number of participants
Webinar
Kick-off
Date
20.01.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Online training
Brand Management, Strategic Marketing /Marketing Management, Leadership Skills
Date
02.-04.02.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Marketing controlling, marketing law, managing innovations
Date
10.-12.03.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Digital marketing, content / digital content
Date
19.-20.03.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Webinar
Exchange of experience
Date
31.07.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 12:00 pm
20.04.2026
Stuttgart
Booking number:
34179
€ 4.690,- plus VAT.
€ 5,581.10 incl. VAT.
Course
zoom
Modules
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
Limited number of participants
Webinar
Kick-off
Date
20.04.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Classroom training
Brand Management, Strategic Marketing / Marketing Management, Leadership Skills
Date
27.-29.04.2026
Venue
Mövenpick Hotel Stuttgart Messe&Congress
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Marketing controlling, marketing law, managing innovations
Date
18.-20.05.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Digital marketing, content / digital content
Date
11.-12.06.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Webinar
Exchange of experience
Date
21.09.2026
Course
zoom
Schedule
Start 15:00, end approx. 17:00
27.08.2026
Berlin
Booking number:
34179
€ 4.690,- plus VAT.
€ 5,581.10 incl. VAT.
Course
zoom
Modules
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
Limited number of participants
Webinar
Kick-off
Date
27.08.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Classroom training
Brand Management, Strategic Marketing / Marketing Management, Leadership Skills
Date
07.-09.09.2026
Venue
Hotel am Borsigturm
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Marketing controlling, marketing law, managing innovations
Date
28.-30.09.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Digital marketing, content / digital content
Date
22.-23.10.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Webinar
Exchange of experience
Date
11.12.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 12:00 pm
Training is guaranteed to take place
Booking number:
34179
€ 4.690,- plus VAT.
€ 5,581.10 incl. VAT.
Details
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
Limited number of participants
Booking number:
32585
€ 4.690,- plus VAT.
€ 5,581.10 incl. VAT.
Details
8 days of training, webinars (approx. 3 h), self-study phase (approx. 1 h ), e-learning (approx. 4.5 h), practical coaching (approx. 1.5 h), e-exam (105 minutes)
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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