User story mapping in marketing
Make customer focus visible and plan campaigns more effectively with the help of AI
3.9
Contents
Basics & Introduction
- What is user story mapping?
- Why classic campaign planning often falls short.
- How AI tools effectively complement the story mapping process.
Thinking campaigns with a customer focus
- The customer journey as the basis of the campaign logic.
- Personas & target groups - develop them briefly and effectively.
- AI-Powered Persona Development: How ChatGPT and Similar Tools Enhance Target Audience Profiles.
- From need to action: understanding user behavior.
Apply user story mapping in marketing
- Building a story map for a campaign using an example.
- Assign content and measures sensibly.
- From the user story mapping workshop to the campaign plan.
- AI as a brainstorming partner: Use AI to identify gaps in the story map.
Practical workshop: Create your own story map
- Step-by-step instructions.
- Work in small groups: Map your own campaign or example campaign.
- AI-powered workshop: Using prompts in real time and refining results.
- Joint reflection: discover learnings, gaps, blind spots.
Transfer & implementation in everyday life
- How to use story maps in teamwork.
- prioritization, resource planning and release waves.
- Establish AI workflows for recurring campaigns.
- Tips for everyday use.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will learn about the user story mapping method and how to use it in marketing .
- You improve collaboration within the team and with agencies through a shared understanding and a visual overview.
- You plan campaigns based on real customer needs instead of purely channel-driven.
- You identify gaps and priorities in the customer journey before time and money are invested in measures.
- You'll learn how AI tools can speed up the story mapping process—from persona development to campaign planning.
- You'll walk away with specific prompt templates and AI workflows that you can put to use right away.
Methods
Instructor input, case studies and best-practice examples, hands-on exercises, individual and group work, discussion, sharing of experiences, and practical guidance. Live AI demos and collaborative prompting during the workshop. Checklists, resources, and a prompt library support successful implementation in practice.
Tool
Recommended for
This training for marketing professionals with some planning experience who want to align their campaigns more closely with the customer journey—moving away from a channel-centric approach and toward a genuine customer focus. It is particularly suitable for: marketing managers and campaign managers, content and social media teams, brand and product marketing managers, as well as anyone seeking greater clarity and structure in team planning.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "User story mapping in marketing"
You might also be interested in:
Ratings and feedback from our participants
Start dates and details
Friday, 11.09.2026
09:00 am - 5:00 pm
Wednesday, 04.11.2026
09:00 am - 5:00 pm
Monday, 22.02.2027
09:00 am - 5:00 pm
Training is guaranteed to take placeAbout us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Munzinger Str. 9
79111 Freiburg
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
