Contents
Omnichannel excellence.
- Omnichannel strategy & concept.
- Omnichannel target groups & customers.
- Omnichannel channel integration & design.
Omnichannel strategy.
- Prerequisites for a strategic omnichannel approach.
- Opportunities for marketing and sales through CRM, AI and big data.
- Optimization of processes and structures for marketing marketing.
customers customers.
- Customer touchpoints for analog and digital customer contact.
- Customer journey for personalized customer communication.
- Customer experience as a WOW experience for customer acquisition and retention.
Learning environment
Your benefit
You will learn in this 1-day training:
- WHERE the starting points for a successful multi-channel strategy and the challenges of an omnichannel approach to marketing and sales lie.
- HOW to utilize the advantages of integrated multi-channel marketing and sales.
- WHAT the differences are between multichannel, crosschannel and omnichannel.
- WHY marketing marketing is strategically important and a competitive advantage for successfully addressing, acquiring and retaining target groups.
Methods
trainers on omnichannel strategy and practice, best practice case studies from corporate, consultancy and agency practice, discussion and tips on omnichannel service providers.
Recommended for
Specialists and managers from the areas of strategy, marketing, product management, PR / corporate communications, sales / distribution; management.
Further recommendations for "marketingmarketing"
Attendees comments
"I can recommend the training because of the great lecturer and the smooth process. The learning content was sent on time in advance, all content and information was easy to find in the personal learning environment, and contact persons were also named."
Seminar evaluation for "marketingmarketing"
Start dates and details
Wednesday, 24.09.2025
09:00 am - 5:00 pm
Friday, 19.12.2025
09:00 am - 5:00 pm
Friday, 27.03.2026
09:00 am - 5:00 pm
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Munzinger Str. 9
79111 Freiburg
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
