marketing marketing

Market success through cross-channel and integrated channels

This training is held in German.
consumer obtain information via different communication channels and buy via different sales channels. In this training , you will therefore learn how to successfully address your target groups with an omnichannel strategy across the entire customer journey and with the right customer touchpoints - and how to optimally coordinate all communication and sales channels in terms of the customer experience. You will gain practical knowledge for integrated multi-channel approaches in marketing and insights into holistic brand management from a customer perspective.

Contents

Omnichannel excellence.

  • Omnichannel strategy & concept.
  • Omnichannel target groups & customers.
  • Omnichannel channel integration & design.

Omnichannel strategy.

  • Prerequisites for a strategic omnichannel approach.
  • Opportunities for marketing and sales through CRM, AI and big data.
  • Optimization of processes and structures for marketing marketing.

customers customers.

  • Customer touchpoints for analog and digital customer contact.
  • Customer journey for personalized customer communication.
  • Customer experience as a WOW experience for customer acquisition and retention.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

You will learn in this 1-day training:

  • WHERE the starting points for a successful multi-channel strategy and the challenges of an omnichannel approach to marketing and sales lie.
  • HOW to utilize the advantages of integrated multi-channel marketing and sales.
  • WHAT the differences are between multichannel, crosschannel and omnichannel.
  • WHY marketing marketing is strategically important and a competitive advantage for successfully addressing, acquiring and retaining target groups.

    Methods

    trainer on omnichannel strategy and practice, best practice case studies from corporate, consulting and agency practice, discussion and tips on omnichannel service providers.

    Recommended for

    Specialists and managers from the areas of strategy, marketing, product management, PR / corporate communications, sales / distribution; management.

    Open Badges - Show what you can do digitally too.

    Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

    With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

    Read more

    Further recommendations for "marketingmarketing"

    Attendees comments

    "I can recommend the training because of the great lecturer and the smooth process. The learning content was sent on time in advance, all content and information was easy to find in the personal learning environment, and contact persons were also named."

    Dr. Mariella Neuhäuser
    BRAND GMBH + CO KG

    Seminar evaluation for "marketingmarketing"

    4.7 from 5
    with 42 ratings
    training content:
    4.8
    Content comprehensibility:
    4.9
    Practical relevance:
    4.3
    Trainer expertise:
    5
    Participant orientation:
    4.8
    Method variety:
    4.7
    Joint online training
    Booking number
    32328
    € 790,- plus VAT
    1 day
    Online
    4 Events
    German
    Events
    Train several employees internally
    Pricing upon request
    • Customized training courses according to your needs
    • Directly at your premises or online
    • Cost advantage from 5 participants
    • We contact you within 24 hours (Mon-Fri)
    1 day
    In-person or Online

    Transfer Coaching

    Book 2 hours of individual coaching with your trainer.More info

    € 390,-excl. VAT

    Start dates and details

      Select time period
    0 events
    27.06.2025
    Live-Online
    Booking number: 32328
    € 790,- plus VAT.
    € 940.10 incl. VAT.
    Course
    zoom
    zoom
    Technical notes
    We use various software to conduct our online events.
    Days & Times
    1 day
    Limited number of participants

    Friday, 27.06.2025

    09:00 am - 5:00 pm

    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
    24.09.2025
    Live-Online
    Booking number: 32328
    € 790,- plus VAT.
    € 940.10 incl. VAT.
    Course
    zoom
    zoom
    Technical notes
    We use various software to conduct our online events.
    Days & Times
    1 day
    Limited number of participants

    Wednesday, 24.09.2025

    09:00 am - 5:00 pm

    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
    19.12.2025
    Live-Online
    Booking number: 32328
    € 790,- plus VAT.
    € 940.10 incl. VAT.
    Course
    zoom
    zoom
    Technical notes
    We use various software to conduct our online events.
    Days & Times
    1 day
    Limited number of participants

    Friday, 19.12.2025

    09:00 am - 5:00 pm

    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
    27.03.2026
    Live-Online
    Booking number: 32328
    € 790,- plus VAT.
    € 940.10 incl. VAT.
    Course
    zoom
    zoom
    Technical notes
    We use various software to conduct our online events.
    Days & Times
    1 day
    Limited number of participants

    Friday, 27.03.2026

    09:00 am - 5:00 pm

    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
    Sufficient places are still free.
    Don't wait too long to book.
    Fully booked.
    The next booking ensures this course will take place
    Booking number: 32328
    € 790,- plus VAT.
    € 940.10 incl. VAT.
    Details
    1 day
    Limited number of participants
    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
    Booking number: 32328
    € 790,- plus VAT.
    € 940.10 incl. VAT.
    Details
    1 day
    Limited number of participants
    Transfer coaching bookable
    2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
    If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
    Book later
    You are welcome to make a non-binding advance reservation.
    No suitable date?
    You are welcome to be notified by e-mail as soon as new dates are released.
    Also bookable as in-house training
    demand-oriented adaptations possible
    on-site or live online for multiple employees
    save time and traveling expenses
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