E-learning

data privacy in marketing | e-learning

Check data protection guidelines for marketing measures and comply with them correctly.

This e-learning is held in English and German.

With your marketing measures, you organize the external appearance of your company - for this reason, special emphasis should also be placed here on the topic of data privacy . Addressing customers in a target group-oriented manner requires that the company has collected and evaluated their data. However, this is only possible in compliance with the GDPR. In this e-learning, your Employees will learn about the relevance and necessity of data privacy in marketing and why it can also affect the company's reputation. 

Learning objectives

  • Your employees know what to look out for in newsletters and other online marketing measures.
  • Your employees know the relevance and necessity of a data protection-compliant cookie banner
  • Your employees know what needs to be observed in terms of data protection law with regard to tracking and targeting.
  • Your employees know how to use social media plugins correctly
  • Your employees know what is important for your company website in connection with data privacy .
  • Your employees know how to design webinars in compliance with data protection regulations.

Recommended for

All employees with marketing and/or PR activities can be trained on the topic of data privacy in marketing and thus help to avoid serious consequences of non-compliance.

E-Learnings for individuals
Booking number
34214
€ 49,- plus VAT
approx. 1 hour
Online
On demand
German | English
12 months available
Contingents of 50 learners or more
Pricing upon request
approx. 1 hour
Online
On demand
German | English
12 months available

English Product Sheet

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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