Developing a content strategy for social media | e-learning

Successful positioning as an expert

Contact

This e-learning is held in English and German.

Are you an expert in your field and want your expertise to be seen? Would you like to successfully position yourself for your focus topics and be associated with them? Then the world of social media offers you the ideal platform. Social media thrives on the large number of users and the content that is shared and discussed on a daily basis. Your own content offers you the opportunity to become visible with your expertise, build a standing and get in touch with exciting people and companies. In order to exploit this potential, your content must of course be convincing, informative, entertaining and inspiring - in other words, it must attract attention and create added value. Learn how to make an impact with your content in this e-learning course. To do this, you will develop your own individual content strategy that suits you, pays into your goals and addresses your target groups.

Learning objectives

You can ...

choose the right one(s) for you and your goals from the various social media platforms.
Define goals for your positioning in social media.
Determine the target group(s) you want to reach on social media.
Define your topics and messages according to the target definition and target group(s).
choose between various sources of inspiration and generate ideas for their own social media content.
apply the components of a high-reach post to your own social media posts.
Designing social media posts in a technically sensible way.
Develop a routine that helps you achieve continuity in social media.
deal appropriately with criticism on social media.

Methods

Each learning unit addresses a specific question on the topic. The modular structure of the learning units gives you the flexibility to choose which topics you want to work on and when.

You will be provided with basic theoretical knowledge that you can reflect on directly with the help of specific instructions and exercises and apply in practice.

You learn with high-quality expert videos, audios, checklists, illustrative examples, etc.

Recommended for

For specialists and managers who want to make their expertise visible in order to achieve their career goals.

More than 100 courses in one subscription

€ 39,- / Month
plus VAT

Online

On demand

German | English

Contingents of 50 learners or more

Pricing upon request

Online

On demand

German | English

Request

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training

600,000+ apprentices per year

Over 95% positive reviews

2,500 trainers and coaches

17,500+ training courses held per year

Call us or send an email