Developing a content strategy for social media | e-learning

Successful positioning as an expert

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This e-learning is held in German and English.

Are you an expert in your field and want to become visible with your expertise? Do you want to successfully position yourself for your focus topics and be associated with them? Then the world of social media offers you the ideal platform.

Social media thrives on the multitude of users and the content that is shared and discussed on a daily basis. With your own content, you have the opportunity to make your expertise visible, build a reputation and get in touch with exciting people and companies.

To exploit this potential, your content must convince, inform, entertain and inspire - in short: attract attention and create added value. In this e-learning course, you will learn how to make an impact with your content. You will develop your own individual content strategy that suits you, pays off in terms of your goals and appeals to your target groups.

Your benefit

You can ...

choose the right social media platform(s) for you and your goals.
Define goals for your positioning in social media.
determine your target group(s) that you want to reach on social media.
define your topics and messages according to your goals and target group(s).
choose between different sources of inspiration and use them to generate ideas for your own social media content.
apply the components of a high-reach post to your own social media posts.
Designing social media posts in a technically sensible way.
develop a routine that helps you achieve continuity in social media.
deal appropriately with criticism on social media.

Methods

Each learning unit addresses a specific question on the topic. The modular structure of the learning units gives you the flexibility to choose which topics you want to work on and when.

You will learn the theoretical basics, which you can reflect on and apply in practice with the help of specific instructions and exercises.

You will learn with high-quality expert videos, audios, checklists, illustrative examples and much more.

Recommended for

For specialists and managers who want to make their expertise visible in order to achieve their career goals.

More than 100 courses in one subscription

€ 39,- / Month
plus VAT

Online

On demand

German | English

Contingents of 50 learners or more

Pricing upon request

Online

On demand

German | English

Request

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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