Developing a content strategy for social media | e-learning

Successful positioning as an expert

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This e-learning is held in German and English.

Are you an expert in your field and want your expertise to be seen? Would you like to successfully position yourself for your focus topics and be associated with them? Then the world of social media offers you the ideal platform. Social media thrives on the large number of users and the content that is shared and discussed on a daily basis. Your own content offers you the opportunity to become visible with your expertise, build a standing and get in touch with exciting people and companies. In order to exploit this potential, your content must of course be convincing, informative, entertaining and inspiring - in other words, it must attract attention and create added value. Learn how to make an impact with your content in this e-learning course. To do this, you will develop your own individual content strategy that suits you, pays into your goals and addresses your target groups.

Learning objectives

You can ...

choose the right one(s) for you and your goals from the various social media platforms.
Define goals for your positioning in social media.
Determine the target group(s) you want to reach on social media.
Define your topics and messages according to the target definition and target group(s).
choose between various sources of inspiration and generate ideas for their own social media content.
apply the components of a high-reach post to your own social media posts.
Designing social media posts in a technically sensible way.
Develop a routine that helps you achieve continuity in social media.
deal appropriately with criticism on social media.

Methods

Each learning unit addresses a specific question on the topic. The modular structure of the learning units gives you the flexibility to choose which topics you want to work on and when.

You will be provided with basic theoretical knowledge that you can reflect on directly with the help of specific instructions and exercises and apply in practice.

You learn with high-quality expert videos, audios, checklists, illustrative examples, etc.

Recommended for

For specialists and managers who want to make their expertise visible in order to achieve their career goals.

More than 100 courses in one subscription

€ 39,- / Month
plus VAT

Online

On demand

German | English

Contingents of 50 learners or more

Pricing upon request

Online

On demand

German | English

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Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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