Google Analytics Practice Day 4 - Measuring and analyzing the success of websites
Measuring and analyzing the success of websites
4.9
Contents
Basics
- Preparatory activities for a good web analysis basis.
- Goals of the web analysis.
- Setting up a Google Analytics account.
- Integration of Google Analytics into the website.
- Functions and key figures of Google Analytics.
- The Google Analytics data model.
- Limitations of Google Analytics.
- Essential contents of a sustainable, target-oriented tracking concept.
Practical part
- Integration of Google Analytics into your own website.
- Google Analytics 4 at a glance.
- Create reports and reports in Google Analytics 4.
- Campaign tagging in Google Analytics 4.
- Track your own key figures in Google Analytics and Google Looker Studio.
Evaluation
- Exploratory data analysis in Google Analytics 4.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can set up and configure Google Analytics for your web analytics.
- You will learn how to introduce and monitor targeted optimization measures.
- You can determine which content on the web really interests your target groups.
- You know how Google Analytics is structured and how data is collected.
- You know how to define, understand and efficiently monitor key performance indicators.
- You will get a first insight into data visualization with Google Looker Studio.
Please set up an account for Google Analytics in advance.
Methods
trainers, case/best-practice examples, hands-on: practical application of what has been learned. Exchange of experience, exercises.
Recommended for
Marketing professionals, Google Analyticsnewcomers individuals who have already taken their first steps with Google Analytics.
Further recommendations for "Google Analytics Practice Day 4 - Measuring and analyzing the success of websites"
Ratings and feedback from our participants
Start dates and details
Tuesday, 07.04.2026
09:00 am - 5:00 pm
Wednesday, 02.09.2026
09:00 am - 5:00 pm
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