Online-Marketing compact

From A for "ad impressions" to Z for "target groups on the web"

This training is held in German.
The constant and dynamic change of the internet opens up a wide range of new opportunities for your marketing. The challenge for you is to distinguish between sensible developments and exaggerated hype. This training will provide you with the basics and tools for effective Online-Marketing as well as an overview of the current state of development. You will learn how to plan Online-Marketing strategically, make it more effective with AI and play it out sensibly on the right platforms.

Contents

including AI methods

Online-Marketing

  • Goals and marketing instruments.
  • Customer journey and personas.
  • Using AI in Online-Marketing .
  • SEO (search engine optimization), strategy, tools
  • marketing marketing in the age of AI.
  • Trends in usability and user experience (UX).
  • Display advertising and programmatic.
  • SEA (Search Engine Advertising).
  • marketinge-mail, newsletters, automation and marketing marketing.
  • KPIs in Online-Marketing.

Software tools

  • Software tools and AI for project preparation and implementation.
  • AI tools for text, audio and video.
  • GPTs / Corporate GPTs.
  • From web analytics to customer data platforms (CDPs).

Social media and trends on the web

  • Social marketing marketing and the psychology behind it.
  • Trends and hypes: Web video, influencer marketing, podcasts and audio formats, etc.
  • B2B networks, employer branding, corporate influencers and social CEOs.
  • IoT: Wearables and the Internet of the future.
  • The future of SEO in the age of AI.
  • Opportunities and risks.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • You have successfully mastered the use of various web communication tools.
  • You can prepare online marketing measures, implement them effectively and use efficient analysis and control tools.
  • You can correctly assess the opportunities and risks of different web technologies for your company.
  • You will enrich your marketing knowledge with innovative, effective and cost-effective marketing and communication tools from Online-Marketing.
  • You receive new impetus for your company.

trainers

Methods

Trainer input, discussion, tried-and-tested checklists, exercises using specific practical examples.

Recommended for

Specialists and managers from the fields of PR, marketing, product management, advertising and communication. Those responsible for internet, intranet, extranet and portal projects, online careercareer changers, decision makers in medium-sized companies. The training offers participants with little or no previous knowledge an introduction to Online-Marketing. Technical knowledge is not required.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Online-Marketing kompakt"

On-site training together
Booking number
7516
€ 1.590,- plus VAT
2 days
in 5 locations
5 Events
German
In-person trainings
Joint online training
Booking number
32041
€ 1.590,- plus VAT
2 days
Online
5 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Ratings and feedback from our participants

4.4
867 Ratings
training content:
4.4
Content comprehensibility:
4.7
Practical relevance:
4.2
Trainer expertise:
4.7
Participant orientation:
4.5
Method variety:
4.1
AS
Alexandra Schneider
Confirmed participation
NSM-Löwen Entertainment GmbH

"The many practical examples and application tips as well as the casual and relaxed atmosphere during the seminar were great."

AK
Anja, Kloos
Confirmed participation
Thermo Fisher Scientific, Phadia GmbH

I got to know many new tools that support me in my daily work. The speaker was good and the handout was great.

 

 

DS
Daniela Schinke
Confirmed participation
State Gazette for Baden-Württemberg GmbH

"The training offered a comprehensive overview of all current topics and trends."

NH
Nicole Heringhaus
Confirmed participation
Frankfurter Sparkasse

"I can recommend the training due to the very good organization, the smooth process, the good support and the relevant content."

GB
Gisela Bechmann
Confirmed participation
Otto - Chemie GmbH

"My expectations were fully met!"

CF
Christina Ferwer
Confirmed participation
LANCOM Systems GmbH

"Very nice, competent speaker! Many examples underpin the theory."

BR
Birgit Rädle
Confirmed participation
Deutsche Börse AG

"Very entertaining, practice-oriented training. Good to implement!"

VB
Verena Borris
Confirmed participation
Phoenix Contact GmbH & Co. KG

"Individual adaptation to the topics of the seminar participants. Very practice-oriented!"

TC
Tim Kaiser
Confirmed participation
Deutsche Annington Immobilien GmbH

"Heterogeneous group, very competent speaker, many best-practice examples from different industries, flexible schedule."

IP
Ines Prestin
Confirmed participation
Wüstenrot Bausparkasse AG

"Great speaker, very practical and up-to-date, lots of good tips and helpful exchanges, clear and interesting seminar documents."

JV
Julia Volk
Confirmed participation
Service-Center Inkasso GmbH

"Easy-going and relaxed seminar leader - you can expect a competent and informative training event ."

SL
Sibylle Lorenz-Beutner
Confirmed participation
relexa Hotel Bad Steben

"Very friendly atmosphere, every objection was discussed calmly and openly."

CK
Christina Kurlbaum
Confirmed participation
Continental Tires Germany

"Super organization - great content - very entertaining!"

LW
Laura Wadlé
Confirmed participation
Kubota Baumaschinen GmbH

"It was a lot of fun and the lecturer in particular was great because he was very knowledgeable. Super!"

JR
Jürgen Rapp
Confirmed participation
STADTWERK AM SEE

"Good dosage of details vs. overview."

AK
Anja Kloos
Confirmed participation
Thermo Fisher Scientific, Phadia GmbH

"I got to know a lot of new tools that support me in my daily work. The speaker was good and the handout was great."

NH
Nicole Heringhaus
Confirmed participation
Frankfurter Sparkasse

"I can recommend the training due to the very good organization, the smooth process, the good support and the relevant content."

Start dates and details

  Select time period
0 events
09.10.2025
Live-Online
Booking number: 32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 09.10.2025

09:00 am - 5:00 pm

Friday, 10.10.2025

09:00 am - 5:00 pm

12.11.2025
Live-Online
Booking number: 32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Wednesday, 12.11.2025

09:00 am - 5:00 pm

Thursday, 13.11.2025

09:00 am - 5:00 pm

09.12.2025
Frankfurt a. M./Oberursel
Booking number: 7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
elaya hotel frankfurt oberursel
elaya hotel frankfurt oberursel
Zimmersmühlenweg 35, 61440 Frankfurt a. M./Oberursel
Room rate: € 126,44 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Tuesday, 09.12.2025

09:00 am - 5:00 pm

Wednesday, 10.12.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
09.02.2026
Live-Online
Booking number: 32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 09.02.2026

09:00 am - 5:00 pm

Tuesday, 10.02.2026

09:00 am - 5:00 pm

04.03.2026
Hamburg
Booking number: 7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Radisson Blu Hotel Hamburg Airport
Radisson Blu Hotel Hamburg Airport
Flughafenstraße 1-3, 22335 Hamburg
Room rate: € 134,45 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Wednesday, 04.03.2026

09:00 am - 5:00 pm

Thursday, 05.03.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
15.04.2026
Stuttgart
Booking number: 7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Parkhotel Messe-Airport
Parkhotel Messe-Airport
Filderbahnstrasse 2, 70771 Stuttgart
Room rate: € 140,22 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Wednesday, 15.04.2026

09:00 am - 5:00 pm

Thursday, 16.04.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
28.04.2026
Live-Online
Booking number: 32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Tuesday, 28.04.2026

09:00 am - 5:00 pm

Wednesday, 29.04.2026

09:00 am - 5:00 pm

18.06.2026
Cologne
Booking number: 7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Premier Inn Köln Mediapark
Premier Inn Cologne Mediapark
Hansaring 97, 50670 Cologne
Room rate: € 100,84 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Thursday, 18.06.2026

09:00 am - 5:00 pm

Friday, 19.06.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
16.07.2026
Live-Online
Booking number: 32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 16.07.2026

09:00 am - 5:00 pm

Friday, 17.07.2026

09:00 am - 5:00 pm

30.09.2026
Berlin
Booking number: 7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Classik Hotel Alexander Plaza Berlin
Classik Hotel Alexander Plaza Berlin
Rosenstraße 1, 10178 Berlin
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants

Wednesday, 30.09.2026

09:00 am - 5:00 pm

Thursday, 01.10.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
The next booking ensures this course will take place
Booking number: 7516
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 32041
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
in-house training for several employees
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Questions about online marketing training

The choice of Online-Marketing is huge: social media, SEO, SEA, e-mail, content marketing and more. But not every channel is suitable for every company. In the training , you will learn how to analyze your target group and select the right channels based on this. You will gain practical insights into which platforms are most effective for which purposes.

A successful strategy requires clear goals, well thought-out planning and continuous optimization. The training teaches you proven methods for strategy development and shows you how to create a coherent Online-Marketing. You will learn how to link different measures sensibly and use them efficiently.

The customer journey describes the entire path that a customer takes from initial contact to purchase (and beyond). The training helps you to understand the individual phases of this journey and to manage them with relevant Online-Marketing. You will learn how to develop personas, analyze customer needs and adapt your campaigns accordingly.

Without clear key performance indicators, the success of campaigns often remains unclear. In this training , you will learn which KPIs (Key Performance Indicators) are relevant for different Online-Marketing and how to evaluate them correctly. You will gain insights into various analysis tools and learn how to make data-based decisions.

SEO is an essential part of online marketing to drive more organic traffic to your website. The training teaches you the basics of search engine optimization, current best practices and the most important ranking factors. You will learn how to optimize content, consider technical SEO aspects and develop effective strategies for long-term success.

Social media offers great potential, but many companies find it difficult to use it efficiently. In this training , you will learn which platforms are best suited to your target group, how to plan content in a targeted manner and how to use automation tools effectively. Current social media trends are also covered to keep you up to date.

Further training offers you the necessary knowledge and practical tools to successfully implement Online-Marketing in your company.

Online-Marketing training

 

Take part in the "Online-Marketing Compact" training and enter the world of online marketing. Digitalization means that marketing is facing new challenges, but also the associated opportunities. Thanks to the strong presence and therefore greater influence of the internet and the widespread use of internet-enabled, mobile devices, everyone is now accessible and digital anytime and anywhere.

Due to the ever-increasing digitalization, the topic of Online-Marketing has become an enormously important part of marketing.
At the Haufe Akademie , you will gain new knowledge about the multifaceted topic of Online-Marketing: whether SEO measures, Google Ads, the optimization of your website or the correct use of social media channels such as Facebook - Online-Marketing should be an important part of your company.

This online marketing course provides you with important basic knowledge and gives you a good introduction and overview of the essential topic of Online-Marketing. Keep up with the times and learn the tips and tricks as well as the do's and don'ts of online marketing.

In our "Online Marketing Compact" training , you will learn how to successfully implement targeted Online-Marketing measures in practice and reach your customers via various channels. The training will provide you with important tools for your Online-Marketing activities so that you can promote your company through targeted and skillful Online-Marketing further.

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us - The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

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