training
This training is held in German.
The transformation of the Internet is opening up a wide range of new opportunities for your marketing. The challenge for you is to distinguish between sensible developments and exaggerated hype. This training provides you with the basics and tools for effective online marketing. You will learn how to plan and implement an online presence effectively, which functionalities and marketing measures promise success and how these can be managed effectively on the web.
Online Marketing compact PLUS
Compulsory seminar (attendance or online)
2 days
Online Marketing compact
Final examination
approx. 30 min.
E-exam "Online Marketing compact"
The course includes a compulsory seminar and an e-examination. The course should be completed within two years.
The skills acquired in the seminars are documented by a final certificate from the Haufe Akademie .
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You have successfully mastered the use of various web communication tools.
- You will be able to prepare online marketing measures, implement them effectively and use efficient analysis and control tools.
- You will be able to correctly assess the opportunities and risks of different web technologies for your company.
- You will enrich your marketing knowledge with innovative, effective and cost-effective marketing and communication tools from online marketing.
- You receive new impulses for your company.
Recommended for
Specialists and managers from the fields of PR, marketing, product management, advertising, communication. Those responsible for internet, intranet, extranet and portal projects, online careercareer changers, decision makers in medium-sized companies. The training offers participants with little or no previous knowledge an introduction to online marketing. Technical knowledge is not required.
Final examination
Examination requirements
Prerequisite is the completion of the compulsory seminar.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The training content of the compulsory module is tested in written form (time required: approx. 30 minutes). The e-exam can be taken as soon as the training has been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie "Online Marketing Compact".
Further recommendations for "Online Marketing compact PLUS"
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