Course
This course is held in German.
As digitalization progresses in companies across all industries, the demand for digital marketing managers is increasing. In this training course, you will learn how to position your company professionally in digital media and ensure good findability and reach on the web. We will provide you with sound, practical knowledge and relevant tools for the successful planning and implementation of your online marketing campaigns, search engine advertising, content marketing and social media activities.
Cooperation with the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Certified Digital Marketing Manager
Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Compulsory module (attendance or online)
2 days
Online marketing compact
Select two elective modules:
Elective module 1 (attendance or online)
2 days
Search engine marketing with SEA & SEO
Elective module 2 (attendance or online)
2 days
Successful social media marketing
Elective module 3 (attendance or online)
2 days
Customer journey in multichannel marketing
Elective module 4 (attendance or online)
2 days
Professional content marketing
Elective module 5 (attendance or online)
2 days
E-commerce: The roadmap for your e-business success!
E-test
approx. 45 minutes
Final exam: Certified Digital Marketing Manager
The course comprises one compulsory seminar, two elective seminars and an e-examination. The course should be completed within two years. The seminars as admission to the examination can also be booked individually.
The skills acquired in the individual seminars are documented by a final certificate from the Haufe Akademie , certified by the Mannheim University of Applied Sciences for Management.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will gain an overview of the most important online marketing tools and will be able to use them effectively for your company.
- You can plan and successfully implement online marketing measures.
- You know how to analyze and measure the success of your marketing measures on the web.
- You will enrich your marketing knowledge with innovative, effective and cost-effective marketing and communication tools from online marketing.
- Current case studies and best-practice examples will give you valuable ideas for your own online strategy.
- Search engine marketing, content marketing, social media marketing, customer journey or digital commerce: In the elective modules, you set priorities according to the relevance for your main area of activity.
Recommended for
Specialists and managers from the fields of marketing, PR, content marketing and social media as well as (lateralnewcomers from non-marketing areasproduct managers, sales, IT, etc.). Previous knowledge of online marketing is not required.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The training content of the compulsory module is tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business and Management, "Certified Digital Marketing Manager." This will demonstrate your in-depth knowledge as a foundation for further developing your professional career.
Further recommendations for "Advanced training Certified Digital Marketing Manager"
Further training together
Booking number
3766
3766
€ 4.290,-
plus VAT
6 days
1 compulsory seminar, 2 elective seminars, e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
6 days
1 compulsory seminar, 2 elective seminars, e-exam
In-person or Online
with certificate
Arrival via Deutsche Bahn
Train tickets to this event starting at
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