Online marketing compact PLUS

The crash course with e-exam & certificate

training

This training is held in German.

The transformation of the internet is creating a wide range of new opportunities for your marketing. The challenge for you is to distinguish between sensible developments and hyped-up hype. In this training , you will learn the basics and tools for effective online marketing. You will learn how to plan and implement an online presence effectively, which functionalities and marketing measures promise success and how these can be managed effectively on the web.

Recommended procedure

Compulsory seminar:

Online-Marketing (2 days).

Online-Marketing: including goals, tools, AI, SEO, content, UX, programmatic, SEA, KPIs.
Software tools.
Social media and trends on the web.

Final examination

E-exam:Online-Marketing (30 min.)

The crash course comprises a compulsory seminar and an e-exam and should be completed within two years.

You decide when and where you training the training .

After attending the seminar, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive the Haufe Akademie Marketing Compact" certificate based on your exam results.

Compulsory modules

This is the recommended schedule for the compulsory modules. The dates can be selected in the shopping cart.

Online-Marketing compact

From A for "ad impressions" to Z for "target groups on the web"

2 days

at 4 locations and online

Details about this module

Examination

The examination is included in the discounted package price.

E-exam online marketing compact

approx. 30 minutes

online

Details about this module

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

You have successfully mastered the use of various web communication tools.
You can prepare online marketing measures, implement them effectively and use efficient analysis and control tools.
You can correctly assess the opportunities and risks of different web technologies for your company.
You will enrich your marketing knowledge with innovative, effective and cost-effective marketing and communication tools from online marketing.
You receive new impetus for your company.

Recommended for

Specialists and managers from the fields of PR, marketing, product management, advertising, communication. Those responsible for internet, intranet, extranet and portal projects, online careercareer changers, decision makers in medium-sized companies. The training offers participants with little or no previous knowledge an introduction to online marketing. Technical knowledge is not required.

Final examination

Examination requirements

Prerequisite is the completion of the compulsory seminar.

Form of examination

Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.

Exam contents

The training content of the compulsory module is tested in written form (time required: approx. 30 minutes). The e-exam can be taken as soon as the training has been completed.

After successfully passing the final exam, you will receive the recognized Haufe Akademie "Online marketing kompakt" certificate.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Further training together

Booking number
30610

€ 1.690,- plus VAT

Details

2 days

1 compulsory seminar and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

2 days

1 compulsory seminar and e-exam

In-person or Online

with certificate

Request

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Further recommendations for "Online marketing kompakt PLUS"

Further recommendations for "Online marketing kompakt PLUS"

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About us - The Haufe Akademie

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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

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