Blended learning
New concept

certified Marketing Manager:in

Next level marketing management: from strategy to AI integration

This blended learning is held in German.
The marketing landscape is changing rapidly and consumers are more informed than ever - thanks in part to AI. Professional marketing management is essential to successfully stand out from the competition and survive in the market in the long term. This training course offers you in-depth knowledge and a comprehensive insight into the latest trends: from strategic marketing planning and effective marketing communication and tools to AI-supported online marketing. You will learn how to select and manage agencies and how to develop KPI-oriented touchpoints in dynamic customer journeys - even with manageable budgets.
Module 1: Classroom training
3 days
Marketing: from analysis, strategy and conception to controlling
Marketing: from analysis, strategy and conception to controlling

Module 1: Marketing: from analysis to strategy and conception to controlling

  • Strategic marketing: from the concept to the marketing plan.
  • Marketing analyses as the basis for marketing strategy and planning.
  • Strategic marketing planning in the context of digitalization and AI.
  • Qualitative and quantitative market research, marketing controlling and KPIs as well as performance measurement.
  • Analog and digital marketing tools and channels.
  • Operational and strategic collaboration with agencies and efficiency optimization in marketing through marketing automation and AI.
  • Trends in marketing (including omnichannel marketing, ChatGPT and ChatBots, metaverse and AI, brand safety and brand communities, social selling and social commerce).
Module 2: E-Learning
approx. 2 hours
Using artificial intelligence in everyday work
Module 3: Classroom training
2,5 days
Online marketing, content and social media marketing, KPIs & AI
Online marketing, content and social media marketing, KPIs & AI

Module 3: Online marketing, content and social media marketing, KPIs & AI

  • Customer journey mapping - the touchpoints of the future.
  • Digital channels
    • Competitive analysis with AI as strategic input.
    • Distribution of roles: internal / external / AI.
  • Content strategy & formats
    • Snackable vs. long-form content.
    • AI-fixed content vs. scalable content.
    • GPTs and AI agents.
  • Implementation and control with KPIs & analytics.
  • Social media.
  • Analysis and optimization
    • AI visibility and SEO.
    • Legal aspects.
  • Outlook - The marketing department of the future
Module 4: Coaching
approx. 1.5 hours
Practice coaching
Practice coaching

You will receive coaching (by telephone or digitally) to discuss and answer individual/company-specific questions from the:die trainer on a topic of your choice:

1. marketing: from analysis, strategy and conception to controlling or

2. online marketing, content and social media marketing, KPIs & AI

Module 5: E-examination
75 minutes
Final examination
Final examination

You document your expertise with the e-test.

Contents

Now 1 day longer - even more practice, the latest trends & AI!

Module 1: Classroom training (3 days)

Marketing: from analysis, strategy and conception to controlling

  • Strategic marketing: from the concept to the marketing plan.
  • Marketing analyses as the basis for marketing strategy and planning.
  • Strategic marketing planning in the context of digitalization and AI.
  • Qualitative and quantitative market research, marketing controlling and KPIs as well as performance measurement.
  • Analog and digital marketing tools and channels.
  • Operational and strategic collaboration with agencies and efficiency optimization in marketing through marketing automation and AI.
  • Trends in marketing (including omnichannel marketing, ChatGPT and ChatBots, metaverse and AI, brand safety and brand communities, social selling and social commerce).

Module 2: Self-study phase (2 hours)              

  • Using artificial intelligence in everyday work | e-learning.

Module 3: Classroom training (2.5 days)

Online marketing, content and social media marketing, KPIs & AI

  • Customer journey mapping - the touchpoints of the future.
  • Digital channels
    • Competitive analysis with AI as strategic input.
    • Distribution of roles: internal / external / AI.
  • Content strategy & formats.
    • Snackable vs. long-form content.
    • AI-fixed content vs. scalable content.
    • GPTs and AI agents.
  • Implementation and control with KPIs & analytics.
  • Social media.
  • Analysis and optimization.
    • AI visibility and SEO.
    • Legal aspects.
  • Outlook - The marketing department of the future.

Module 4: Practical coaching (approx. 1.5 hours)

Final exam - e-exam: 60 questions in 75 minutes.

You document your expertise with the e-test.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Benefit

  • You are able to carry out market analyses, define target groups and segment the market in a targeted manner.
  • You have mastered the relevant marketing tools and strategies to successfully establish your brand.
  • You know the central methods of marketing planning and can apply them in practice.
  • You can independently create and successfully implement marketing concepts.
  • You have in-depth knowledge of modern marketing communication and can strategically plan, manage and evaluate both online and offline campaigns.
  • You know how to plan online marketing strategies (with AI), implement and analyze projects and gain insights into current trends such as AI-driven editorial planning and content production, social media, AI visibility and SEO as well as digital KPIs and web analytics.
  • You know how to cooperate professionally with agencies - from creating briefings and drafting contracts to evaluating performance.
  • You are able to analyze and evaluate communication in terms of both content and design.

Methods

Trainer input, case studies & exercises, use and check of AI tools, live AI demos, discussion & exchange of experiences, e-learning.

The following third-party tool can be used in the event:

Recommended for

Specialists from the areas of marketing, corporate communications and PR as well as (lateralnewcomers / specialists and managers from non-marketing areas (e.g. product management, sales or IT).

Final examination

Final examination

After the training, you will take a written e-exam. To save you travel costs and time, you can take it on your computer at home or at work. You will be tested on the training content of the two face-to-face modules (time required: approx. 60 minutes). After successfully passing the final exam, you will receive the recognized certificate of the Haufe Akademie and the Mannheim University of Applied Sciences for Managementcertified Marketing Manager:in".

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "certified Marketing Manager:in"

Seminar evaluation for "certified Marketing Manager:in"

4.5 from 5
with 114 ratings
training content:
4.4
Content comprehensibility:
4.5
Practical relevance:
4.2
Trainer expertise:
4.8
Participant orientation:
4.3
Method variety:
4.2
On-site training together
Booking number
41944
€ 3.590,- plus VAT
5.5 Presence day ...
in 2 locations
with certificate
2 Events
German
In-person trainings
Joint online training
Booking number
41946
€ 3.590,- plus VAT
5.5 Presence day ...
Online
with certificate
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
In-person or Online
with certificate

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
20.10.2025
Cologne
Booking number: 41944
€ 3.590,- plus VAT.
€ 4,272.10 incl. VAT.
Venue
Hotel Mondial am Dom Cologne
Hotel Mondial am Dom Cologne
Kurt-Hackenberg-Platz 1, 50667 Cologne
Room rate: € 148,71 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Classroom training
Marketing: from analysis, strategy and conception to controlling
Date
20.-22.10.2025
Venue
Hotel Mondial am Dom Cologne
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Classroom training
Online marketing, content and social media marketing, KPIs & AI
Date
26.-28.11.2025
Venue
Hotel Mondial am Dom Cologne
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.12.2025
Live online
Booking number: 41946
€ 3.590,- plus VAT.
€ 4,272.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Online training
Marketing: from analysis, strategy and conception to controlling
Date
10.-12.12.2025
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Online marketing, content and social media marketing, KPIs & AI
Date
03.-05.02.2026
Course
zoom
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
13.04.2026
Frankfurt a. M.
Booking number: 41944
€ 3.590,- plus VAT.
€ 4,272.10 incl. VAT.
Venue
Novotel Frankfurt City
Novotel Frankfurt City
Lise-Meitner-Straße 2, 60486 Frankfurt a. M.
Room rate: € 106,81 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Classroom training
Marketing: from analysis, strategy and conception to controlling
Date
13.-15.04.2026
Venue
Novotel Frankfurt City
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Classroom training
Online marketing, content and social media marketing, KPIs & AI
Date
18.-20.05.2026
Venue
Novotel Frankfurt City
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
15.07.2026
Live online
Booking number: 41946
€ 3.590,- plus VAT.
€ 4,272.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Online training
Marketing: from analysis, strategy and conception to controlling
Date
15.-17.07.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Online marketing, content and social media marketing, KPIs & AI
Date
05.-07.08.2026
Course
zoom
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 41944
€ 3.590,- plus VAT.
€ 4,272.10 incl. VAT.
Details
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 41946
€ 3.590,- plus VAT.
€ 4,272.10 incl. VAT.
Details
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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