29 search results for "SEO training"

If companies want their website to be found by as many people as possible, they can't avoid search engine marketing (SEM). Learn how search engine marketing works, what advantages it offers, and what to pay particular attention to here. Key Takeaways: Search engine marketing (SEM) encompasses both search engine optimization (SEO) and search engine advertising.

SEO is undergoing a fundamental transformation. The new buzzword is content marketing. Only through the right combination of high-quality content and strategic web optimization can retailers and service providers achieve top rankings in search results. For website operators, high search engine rankings are worth real money. This is no wonder, since users can be reached more easily through organic search than with other online marketing measures.

Entrepreneurs really do have every opportunity to do something in good time to embrace digital change. It truly cannot be said that not enough is being written, discussed or done. There really are experts for every topic who appear on the relevant panels. Ad blockers, social media for the

Search engines are the key to websites and thus to products, information, news, or entertainment. Therefore, an important area of online marketing is how websites can be designed or promoted to be more easily found via search engines. This is called search engine marketing. For beginners, this is a very confusing part of marketing. Therefore, we have

The use of artificial intelligence and, in particular, language models (Large Language Models such as ChatGPT, Google Gemini, Microsoft Copilot, Deepseek, or language models such as Google's NotebookLM) is fundamentally changing search engine marketing. Not only can the time and manual effort required be significantly reduced, but the measures can be implemented in a much more targeted manner, so that the target group(s) can be reached not only more easily, but also

Content creators are the creative minds of online marketing. In addition to technical skills, the profession also requires numerous soft skills due to the diverse range of tasks. Definition: Content creator A content creator creates content based on previously developed strategies in order to address a specific target group with suitable stories. This content is published on various channels, such as the

Social media plays a central role in the everyday lives of many people – including social recruiters. Because when many people are online, a suitable candidate for the urgently needed position. So what could be more obvious than using the World Wide Web for recruiting? That is exactly

An Online Marketing Manager or Digital Marketing Manager is responsible for the professional positioning of a company in digital media. To do this, they require knowledge of online marketing campaigns, search engine optimization, social media marketing, and modern analysis tools. Online Marketing Manager: Key Facts Education Completed degree in business administration, business informatics, media, or communication sciences Hard Skills Knowledge of common marketing channels Handling of analysis &

The web designer is crucial to the company's success – they design websites and other applications and ensure their usability and functionality. In an increasingly digital world, their work is a fundamental building block for a company's success. Web Designer: Key Facts Training Several different educational paths are possible: dual training or studies in the fields of graphics and

What does acquisition mean? Acquisition, also known as canvassing (from the Latin "acquirere" = "to acquire"), encompasses all measures aimed at acquiring customers. A distinction is made between the acquisition of new customers (cold acquisition) and the acquisition of existing customers (warm acquisition). The acquisition process involves several steps. From the identification of potential interested parties (lead generation) to the verification and classification (lead qualification) to

Content marketing is essential for many companies, not least because it helps achieve corporate goals. Good content has an impact. First, what exactly is content marketing? Content marketing definition: The basic idea of content marketing is to reach a target audience with content that informs or entertains, but is always relevant. John F. Oppedahl

A successful career page can make the difference between a candidate decides for or against an application. Learn why you should rely on a professional career page and how to fill it with life. Is the career page competing with social media? But before you really get started, an important question needs to be answered: Do companies need