Further training certified SEA - Professional

Compulsory seminars:

1. Search engine marketing with SEA & SEO (2 days)

• Search engine marketing: Developing and implementing strategies.
• Keywords for SEO and SEA.
• Successfully implementing search engine optimization.
• Tools for effective search engine marketing.
• Create professional Google Ads campaigns
• Success evaluation.

2. Google Ads practical training day–creating, evaluating, and optimizing campaigns (1 day)

• Introduction to search engine advertising.
• Planning and implementation of a campaign.
• More than keyword ads: Additional campaign formats on Google Ads.
• Evaluation.
• AI integration into the workflow.

Final examination

• E-exam:certified – Professional ( 45 min.)

The course comprises two compulsory seminars and an e-exam. We recommend that you follow the suggested order. You decide when and where you training each training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive a certificate from Haufe Akademie, certified by the Mannheim University of Applied Sciences, as a "certified ," depending on your exam results. 

The course should be completed within two years.