Course
This course is held in German.
Search engine advertising (SEA) enables you to address specific target groups with a high reach and low wastage. In this training course, you will learn how to successfully design Google Ads™ campaigns. You will gain an in-depth understanding of keywords, bidding strategies, successful ad texts and dynamic formats and will be able to correctly interpret the relevant key figures. In addition to in-depth knowledge transfer, the focus of the training is on practical know-how with lots of exercises. After three days, you will know how to use search engine advertising effectively to achieve your marketing goals.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This qualification was certified in cooperation with the Mannheim School of Management (HdWM) and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
certified SEA-Professional
Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Compulsory seminar 1 (attendance or online)
2 days
Search engine marketing with SEA & SEO
Compulsory seminar 2 (attendance or online)
1 day
Google Ads practice day - creating, evaluating and optimizing campaigns
E-test
approx. 45 min
Further training to become an SEA professional
Further training to become an SEA professional
After the course, you will take a written e-exam. You complete this on your computer at home or at work. You will be tested on the content of the compulsory modules (time required: approx. 45 minutes). After successfully passing the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Management, "Certified SEA Professional"
As all modules build on each other, the order of the individual modules must be adhered to.
The course comprises two compulsory seminars and an e-examination. The course should be completed within two years. We recommend that you follow the suggested order of the compulsory seminars as far as possible. The seminars for admission to the examination can also be booked individually.
You will receive a certificate of completion from the Haufe Akademie, certified by the Mannheim School of Management, for the skills acquired in the individual seminars.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You understand the goals and strategic importance of search engine marketing.
- You know how to successfully integrate search engine marketing into your marketing marketing.
- You know how search engines work.
- An excursion into search engine optimization (SEO) allows you to research and select target group-relevant keywords.
- You are familiar with the functions of Google Ads™ and can plan and implement ads and campaigns independently.
- You know how to measure and analyze the success of your search engine advertising.
Recommended for
Professionals from the fields of marketing marketing, marketing, advertising and communication. Google Ads™newcomers and people who have already gained some experience with Google Ads™. Technical knowledge is not required.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully passing the final exam, you will receive the recognizedcertified SEA professional" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.
Further recommendations for "Continuing education certified SEA - Professional"
Further training together
Booking number
4386
4386
€ 2.340,-
plus VAT
3 days
2 compulsory seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
3 days
2 compulsory seminars and e-exam
In-person or Online
with certificate
Arrival via Deutsche Bahn
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