Course
This course is held in German.
Search engine advertising (SEA) enables you to address specific target groups with a high reach and low wastage. In this training course, you will learn how to successfully design Google Ads™ campaigns. You will gain an in-depth understanding of keywords, bidding strategies, successful ad texts and dynamic formats and will be able to correctly interpret the relevant key figures. In addition to in-depth knowledge transfer, the focus of the training is on practical know-how with lots of exercises. After three days, you will know how to use search engine advertising effectively to achieve your marketing goals.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This qualification was certified in cooperation with the Mannheim School of Management (HdWM) and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
certified SEA-Professional
Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Compulsory seminar 1 (attendance or online)
2 days
Search engine marketing with SEA & SEO
Compulsory seminar 2 (attendance or online)
1 day
Google Ads practice day - creating, evaluating and optimizing campaigns
E-test
approx. 45 min
Further training to become an SEA professional
Further training to become an SEA professional
After the training, you will take a written e-exam. You can complete this on your computer at home or at work. The content of the compulsory modules will be tested (time required: approximately 45 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim University of Applied Sciences for Management, "Certified SEA Professional"
As all modules build on each other, the order of the individual modules must be adhered to.
The course comprises two compulsory seminars and an e-examination. The course should be completed within two years. We recommend that you follow the suggested order of the compulsory seminars as far as possible. The seminars for admission to the examination can also be booked individually.
The skills acquired in the individual seminars are documented by a final certificate from the Haufe Akademie , certified by the Mannheim University of Applied Sciences for Management.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You understand the goals and strategic importance of search engine marketing.
- You know how to successfully integrate search engine marketing into your online marketing.
- You know how search engines work.
- An excursion into search engine optimization (SEO) allows you to research and select target group-relevant keywords.
- You are familiar with the functions of Google Ads™ and can plan and implement ads and campaigns independently.
- You know how to measure and analyze the success of your search engine advertising.
Recommended for
Professionals from the fields of online marketing, marketing, advertising and communication. Google Ads™newcomers and people who have already gained some experience with Google Ads™. Technical knowledge is not required.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management " certified SEA Professional". This allows you to document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "Continuing education certified SEA - Professional"
Further training together
Booking number
4386
4386
€ 2.340,-
plus VAT
3 days
2 compulsory seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
3 days
2 compulsory seminars and e-exam
In-person or Online
with certificate
Arrival via Deutsche Bahn
Train tickets to this event starting at
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
