Further training certified SEA - Professional

Search engine advertising: keywords - campaign creation - click rate

Course

This course is held in German.

Search engine advertising (SEA) enables you to address specific target groups with a high reach and low wastage. In this training course, you will learn how to successfully design Google Ads™ campaigns. You will gain an in-depth understanding of keywords, bidding strategies, successful ad texts and dynamic formats and will be able to correctly interpret the relevant key figures. In addition to the in-depth knowledge transfer, the training focuses on practical know-how with lots of exercises. After three days, you will know how to use search engine advertising effectively to achieve your marketing goals.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This qualification was certified in cooperation with the Mannheim School of Management (HdWM) and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory seminars:

1. Search engine marketing with SEA & SEO (2 days)

Search engine marketing: Developing and implementing strategies.
Keywords for SEO and SEA.
Successfully implementing search engine optimization.
Tools for effective search engine marketing.
Create professional Google Ads campaigns
Success evaluation.

2. Google Ads practical training day–creating, evaluating, and optimizing campaigns (1 day)

Introduction to search engine advertising.
Planning and implementation of a campaign.
More than keyword ads: Additional campaign formats on Google Ads.
Evaluation.
AI integration into the workflow.

Final examination

E-exam:certified – Professional ( 45 min.)

The course comprises two compulsory seminars and an e-exam. We recommend that you follow the suggested order. You decide when and where you training each training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive a certificate from Haufe Akademie, certified by the Mannheim University of Applied Sciences, as a "certified ," depending on your exam results.

The course should be completed within two years.

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.

Search engine marketing with SEA & SEO

From keywords, SEO trends and tools to professional Google Ads campaigns

2 days

at 3 locations and online

Details of this module

Google Ads practical day – creating, evaluating, and optimizing campaigns

1 day

at 2 locations and online

Details of this module

Exam

The exam is included in the discounted package price.

E-exam: Further training certified SEA professional

45 minutes

online

Details of this module

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

You understand the goals and strategic importance of search engine marketing.
You know how to successfully integrate search engine marketing into your Online-Marketing .
You know how search engines work.
With an excursion into search engine optimization (SEO), you can research and select keywords that are relevant to your target group.
You are familiar with the functions of Google Ads™ and can plan and execute ads and campaigns independently.
You know how to measure and analyze the success of your search engine advertising.

Professionals from the fields of Online-Marketing, marketing, advertising and communication. Google Ads™newcomers and people who have already gained some experience with Google Ads™. Technical knowledge is not required.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Examination requirements

The prerequisite is the completion of the two compulsory seminars.

Form of examination

Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.

Exam contents

The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognizedcertified SEA professional" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

Your Benefits at a Glance

With certificate

Upon successful completion, you will receive a recognized certificate that documents your newly acquired skills.

Open Badges

Add your digital badge to career networks and show what you can do.

Fully covered

For on-site events, this includes:

a shared lunch on each full- training day
refreshments during breaks

All learning materials at a glance

Once you have registered, you will find all relevant information, services, and course materials for your program in your app or online learning environment.

View into the product

Here you can get impressions of the training as well as information about the training topic.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
4386

€2,340 plus VAT

Details

3 days

2 compulsory seminars and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees

Price upon request

Details

3 days

2 compulsory seminars and e-exam

In Person or Online

Appointment scheduled on an individual basis

with certificate

Customized training courses
Direct application in practice
Efficient use of time and resources

100% non-binding inquiry

Feedback within 24 hours

Start request

Or schedule an appointment and get personalized advice

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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