training
This training is held in German.
The careers page is the heart of an employer's online presence. In the wake of advancing digitalization and the influence of AI as well as linked job advertisements on job portals, it should therefore not be neglected in recruiting and employer branding. Studies show that candidates continue to use career sites as an important point of contact and touchpoint. In this training, HR managers learn how to optimize their career site technically and visually with quick fixes. It also shows how synergies between HR, IT, communication and marketing can be used so that HR is not just in the passenger seat.
Contents
Basics
- Introduction to the basics of career sites - a nice look is not enough!
- How do you evaluate and optimize your own career site from a technical, visual and content perspective?
- Teaching mechanisms for (over)checking your own career page.
- Get to know best practices from different industries.
- Recommendation and development of measures that lead to an improvement in the performance of your own career site with manageable effort.
Technology
- Structure and information architecture of career pages.
- Search engine optimization for career pages (SEO).
- Security check of career sites.
- Usability and funnels of the career site.
- Google for Jobs Optimization.
- The basics of accessibility.
Optics
- Modern career page design.
- Authenticity in image and video.
- Media diversity and formats.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- The practical workshop is characterized by its high proportion of applicable know-how, high-quality tips and tool recommendations.
- You have an overview of the basics of optimized career pages.
- You will gain a better understanding of your current situation and learn how you can improve it.
- As an HR expert, you will learn how to better evaluate your own career site from a content, technical and visual perspective.
- You initiate sensible measures for optimization.
- You feel confident and competent in implementing what you have learned.
- You will receive basic know-how from the IT and digital sector in relation to your career site, which you can apply as an HR interface between IT, marketing and communication in cross-departmental collaboration.
- Nobody needs to be afraid of IT and tech, because what sounds technical here has a high value for HR and can still be communicated in an understandable way. The creative and visual part is not neglected.
Previous knowledge of IT or marketing is not necessary. Basic IT skills for navigating your own career site, Google searches and the video conferencing tool are an advantage.
Methods
Trainer input including presentation and instructions, group and individual exercises to test and apply specific tools, demonstration of best practice examples including discussion and group exchange on how to apply the examples to your own career pages, checklists and priority lists for implementing individual measures.
Recommended for
HR experts from the fields of: Recruiting, HR marketing and HR communication, HR specialists specialists, HR data analysts, employer branding managers, content managers, editors
Attendees comments
"I particularly liked the fact that we had completed lists at the end that we could pass on to our agency. Although online seminars are often exhausting due to long periods of sitting in front of a screen, the speaker structured the two days in an exciting way and it was super interesting :-)"
Jacqueline Thurow
DZ HYP
"Super speaker!"
Karin Huber
Ebersberg district clinic
Seminar evaluation for "The perfect career site - looking good alone is not enough!"
4.7 from 5
with 7 ratings
training content:
4.4
Content comprehensibility:
5
Practical relevance:
4.8
Trainer expertise:
4.6
Participant orientation:
4.8
Method variety:
4.6
Joint online training
Start dates and details
15.09.2025
Live-Online
Booking number:
36222
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 15.09.2025
09:00 am - 5:00 pm
Tuesday, 16.09.2025
09:00 am - 4:30 pm
09.12.2025
Live-Online
Booking number:
36222
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 09.12.2025
09:00 am - 5:00 pm
Wednesday, 10.12.2025
09:00 am - 4:30 pm
18.03.2026
Live-Online
Booking number:
36222
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 18.03.2026
09:00 am - 5:00 pm
Thursday, 19.03.2026
09:00 am - 4:30 pm
The next booking ensures this course will take place
Booking number:
36222
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Booking number:
36222
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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