Employer branding & employee retention

Successful employer branding and employee retention are real competitive advantages for companies: your company is perceived as an attractive employer, staff turnover decreases, expertise remains within the company, productivity increases and there is no need to search for new employees. These are just a few examples of the wasted potential if you or your organization do not invest in the right measures for employee retention or effective employer branding.

Personnel marketing

Further training Certified Employer Branding Manager

Certified by the Erasmus University (EHS) Basel

at 3 locations

7.5 days

Further training

German

Employer branding: step by step to a convincing employer brand

From product brand to employer brand
(107)

online

1 day

training

German

I'll get you! Trends and practice in personnel marketing and recruiting

Understanding target groups, using channels, attracting talent and specialists
(546)

at 7 locations and online

2 days

training

German

Personnel marketing in practice

How to win the race for the best employees!
(242)

at 3 locations and online

2 days

training

German

Retention management - employee retention and employer attractiveness

Optimize staff recruitment, reduce fluctuation, increase productivity, reduce costs
(202)

at 3 locations and online

2 days

training

German

Designing working time innovatively and sustainably

Increase employer attractiveness and competitiveness at the same time

at 2 locations and online

2 days

training

German

University Marketing & Campus Recruiting

Attracting Gen Z as the skilled workers of the future
(204)

at 2 locations and online

1 day

training

German

Diversity, inclusion & purpose in employer branding & recruiting

Convincing through attitude: making targeted use of culture, meaning and diversity
(23)

online

1 day

training

German

The perfect career site - looking good alone is not enough!

HR practice workshop: Career site check, best practices, quick fixes
(7)

online

2 days

training

German

Successful video marketing for employer branding and recruiting

Professional conception, production and communication of video content for social media & co.
(10)

online

1 day

training

German

Select and design future-oriented benefits

Attractive employee offers for a strong employer brand and high employee loyalty
(3)

at 2 locations and online

1 day

training

German

Employee retention

Retention management - employee retention and employer attractiveness

Optimize staff recruitment, reduce fluctuation, increase productivity, reduce costs
(202)

at 3 locations and online

2 days

training

German

New Compensation: Rethinking remuneration

Future-oriented structuring of remuneration, wages, salaries and benefits
(107)

at 4 locations and online

2 days

training

German

Creating a positive employee experience

The competitive advantage to attract and retain talent
(50)

at 2 locations and online

2 days

Workshop

German

Using employee surveys and pulse checks specifically for HR work

Continuously improve the employee experience through data-based feedback and strengthen corporate resilience
(23)

at 2 locations and online

2 days

training

German

Select and design future-oriented benefits

Attractive employee offers for a strong employer brand and high employee loyalty
(3)

at 2 locations and online

1 day

training

German

Generations in the company and in training

How Boomers, Millennials and Gen Z are growing together through understanding and collaboration

at 2 locations and online

2 days

training

German

Focus on equal opportunities: promoting women as a competitive advantage

Impulses for a fair corporate culture

online

4 hrs.

Webinar

German

Quiet Quitting - Quitting can be stopped!

So that employees prefer to stay and new ones like to come

in Stuttgart

1 day

Blended learning

German

Working atmosphere - your options under labor law

The influence of labor law measures on your corporate culture
(1)

online

1 day

training

German

Fundamentals of diversity management

Managing diversity: basics, goals and profitability
(7)

online

4 weeks

Blended learning

German

Junior Class Diversity & Inclusion Manager:in

2 months

Course

German

Professional Class Diversity & Inclusion Manager:in

3 months

Course

German

Master Class Diversity & Inclusion Manager:in

Setting up a strategically diverse corporate culture

4 months

Course

German

Long-term employee retention | E-learning

Seize the right moments in the employee life cycle
Content subscription
Part of the content subscription

online

E-learning

German | English

Increase attractiveness: Employee loyalty through targeted employer branding - in-depth training with seminars from the Haufe Akademie

Optimize your company's performance through targeted training on the topic of employer branding. Personnel marketing and employee retention are decisive factors for the long-term success of a company. A clear employer brand also strengthens employer attractiveness.

Employer branding: a necessity 

The need for employer branding is rooted in today's competitive landscape. Skilled workers are not just looking for a job, they are looking for a long-term perspective. Targeted training measures will give you the expertise you need to position yourself as an attractive employer that promotes the individual development of its employees .

Employee retention as an important component of employer branding

Employee retention is a key aspect of employer branding. Engaged employees are not only more productive, they are also the best ambassadors for your employer brand. Creating a positive corporate culture increases the satisfaction and loyalty of your employees. The best way to acquire up-to-date specialist knowledge is to attend the training "Success factors for employee retention and employer attractiveness" or the practical workshop "Creating a positive employee experience".

Employer branding as a competitive advantage

A strong employer brand helps you to stand out from other companies on the job market. Your attractiveness as an employer increases, which in turn makes it easier to recruit qualified specialists. Invest in your further training and that of your employees to attract not only current but also future talent.

Discover the right training for effective employer branding here at the Haufe Akademie. Simply select the desired live online or training training, choose a suitable date and/or location and book online. Many courses are also available in-house on request!

Give us a call or email us

Do you have any questions?

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

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FAQs

Questions & Answers

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