Employer branding & employee retention

Successful employer branding and employee retention are real competitive advantages for companies: Your company is perceived as an attractive employer, staff turnover decreases, know-how stays within the company, productivity increases, and there is no need to search for employees again. These are just a few examples of the wasted potential if you or your organization do not invest in the right measures for employee retention or effective employer branding.

Personnel marketing

Further training Certified Employer Branding Manager

Certified by the Erasmus University (EHS) Basel
New

at 3 locations

7.5 days

Further training

 German

Employer branding: step by step to a convincing employer brand

From product brand to employer brand
(99)

online

1 day

training

 German

I'll get you! Trends and practice in personnel marketing and recruiting

(532)

at 10 locations and online

2 days

training

 German

Success factors for employee retention and employer attractiveness

Optimize staff recruitment, reduce fluctuation, increase productivity, reduce costs
(196)

at 2 locations and online

2 days

training

 German

Organizing working time innovatively and sustainably with New Workforce Management

Increase employer attractiveness and competitiveness at the same time
New

at 2 locations and online

2 days

training

 German

Diversity, inclusion & purpose in employer branding & recruiting

(23)

online

1 day

training

 German

Personnel marketing in practice

How to win the race for the best Employees
(239)

at 2 locations and online

2 days

training

 German

University Marketing & Campus Recruiting

Attracting Gen Z as the skilled workers of the future
(204)

in Berlin and online

1 day

training

 German

Select and design future-oriented benefits

Attractive employee offers for a strong employer brand and high employee loyalty
(3)

at 2 locations and online

1 day

training

 German

The perfect career site - looking good alone is not enough!

HR practice workshop: Career site check, best practices, quick fixes
(7)

online

2 days

training

 German

Successful video marketing for employer branding and recruiting

Professional conception, production and communication of video content for social media & co.
(6)

online

1 day

training

 German

Employee retention

Success factors for employee retention and employer attractiveness

Optimize staff recruitment, reduce fluctuation, increase productivity, reduce costs
(196)

at 2 locations and online

2 days

training

 German

New Compensation: Rethinking remuneration

Future-oriented structuring of remuneration, wages, salaries and benefits
(105)

at 4 locations and online

2 days

training

 German

Sustainable personnel management - Green HR

How "People & Culture" is helping to shape the transition to a climate-neutral company
(21)

in Cologne/Niederkassel and online

2 days

training

 German

Select and design future-oriented benefits

Attractive employee offers for a strong employer brand and high employee loyalty
(3)

at 2 locations and online

1 day

training

 German

Generations in the company and in training

How Boomers, Millennials and Gen Z are growing together through understanding and collaboration

at 2 locations and online

2 days

training

 German

Creating a positive employee experience

Your competitive advantage to attract and retain talent
(42)

at 4 locations and online

2 days

Workshop

 German

Focus on equal opportunities: promoting women as a competitive advantage

Impulses for a fair corporate culture
New

online

4 hrs.

Webinar

 German

Quiet Quitting - Quitting can be stopped!

So that employees prefer to stay and new ones like to come

at 2 locations

1 day

Blended learning

 German

Employee surveys as a tool for HR work

Optimal planning and effective implementation
(23)

in Hamburg and online

2 days

training

 German

Working atmosphere - your options under labor law

The influence of labor law measures on your corporate culture
(1)

online

1 day

training

 German

Fundamentals of diversity management

Managing diversity: basics, goals and profitability
(7)

online

4 weeks

Blended learning

 German

Junior Class Diversity & Inclusion Manager:in

2 months

Course

 German

Professional Class Diversity & Inclusion Manager:in

3 months

Course

 German

Master Class Diversity & Inclusion Manager:in

Setting up a strategically diverse corporate culture

4 months

Course

 German

Long-term employee retention | E-learning

Seize the right moments in the employee life cycle
New
Content subscription

online

E-learning

 German

Increase attractiveness: Employee retention through targeted employer branding – in-depth training with seminars from Haufe Akademie

Optimize your company's performance through targeted training on the topic of employer branding. Personnel marketing and employee retention are decisive factors for the long-term success of your company. A clear employer brand also strengthens your attractiveness as an employer.

Employer branding: a necessity 

The need for employer branding is rooted in today's competitive landscape. Skilled workers are not just looking for a job, they are looking for a long-term perspective. Targeted training measures give you the know-how you need to position yourself as an attractive employer that promotes the individual development of your Employees .

Employee retention as an important component of employer branding

Employee retention is a key aspect of employer branding. Engaged employees are not only more productive, they are also the best ambassadors for your employer brand. Creating a positive corporate culture increases the satisfaction and loyalty of your employees. The best way to acquire up-to-date specialist knowledge is to attend the training "Success factors for employee retention and employer attractiveness" or the practical workshop "Designing a positive employee experience".

Employer branding as a competitive advantage

A strong employer brand helps you to stand out from other companies on the job market. Employer attractiveness increases, which in turn makes it easier to recruit qualified specialists. Invest in your further training and that of your employees to attract not only current but also future talent.

Discover the right training for effective employer branding here at Haufe Akademie . Simply choose your desired live online or face-to-face training Select a suitable date and/or location and book online. Many courses are also available in-house upon request!

Give us a call or send us an e-mail

Do you have any questions?

We are there for you Mon - Fri 8:00 - 17:00.

Stephanie Göpfert

Head of Customer Service

*Pflichtfelder
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.