Contents
Introduction and basics
- Dream Team: Search Engine Optimization (SEO) & Content Marketing.
- The digital customer journey based on the right keywords.
- Content that ranks: Success factors for good rankings in the search results pages.
- Importance and use of holistic landing pages.
Using ChatGPT correctly for content creation: Prompting for professionals
- Introduction and basics of the large language models (LLM, Large Language Model): ChatGPT, Gemini and Microsoft Copilot.
- Prompting for professionals: Create automated and optimized SEO content.
- Optimize prompts: Iterative prompting for better quality and faster results.
- ChatGPT in practice: from keyword clusters to content and SERP snippets.
- SEO Next Level: Optimization of texts with the help of term frequency analysis (WDF*p*IDF).
Stay in touch!
- Lead generation based on current and future touch points.
- Offer promotions: How do you activate site visitors?
- Lead nurturing - simple and straightforward: from retargeting to marketing automation.
Evaluation and control
- The most important KPIs.
- Tools and software solutions to monitor success.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will learn how to identify relevant topics for content marketing using tools.
- You know how to use ChatGPT, Copilot and Gemini.
- You will learn how to achieve the best results with perfect prompting.
- You know how to design content for Google in terms of SEO.
- You can evaluate and optimize the success of content marketing campaigns.
Methods
Trainer input, exercises with case studies and own questions, discussion, exchange of experience, best-practice examples, work aids, checklists.
Recommended for
Specialists and managers from marketing, communication, PR, advertising, product management, marketing controlling, sales and CRM as well as specialists from purchasing and procurement who are responsible for the purchase or procurement of agency services.
Further recommendations for "Search engine optimization (SEO) with AI-based content marketing"
Seminar evaluation for "Search engine optimization (SEO) with AI-based content marketing"







Start dates and details

Tuesday, 03.06.2025
09:00 am - 5:00 pm

Thursday, 03.07.2025
09:00 am - 5:00 pm

Thursday, 11.09.2025
09:00 am - 5:00 pm

Thursday, 30.10.2025
09:00 am - 5:00 pm

Monday, 19.01.2026
09:00 am - 5:00 pm