Search engine optimization (SEO) with AI-based content marketing

Introduction and basics

• Dream Team: Search engine optimization (SEO) & content marketing.
• The digital customer journey based on the right keywords.
• Content that ranks: Success factors for good rankings in the search results pages.
• Importance and use of holistic landing pages.

Using ChatGPT correctly for content creation: Prompting for professionals

• Introduction and basics of the large language models (LLM, Large Language Model): ChatGPT, Gemini and Microsoft Copilot.
• Prompting for professionals: Create automated and optimized SEO content.
• Optimize prompts: Iterative prompting for better quality and faster results.
• ChatGPT in practice: from keyword clusters to content and SERP snippets.
• SEO Next Level: Optimization of texts with the help of term frequency analysis (WDF*p*IDF).

Stay in touch!

• Lead generation based on current and future touch points.
• Offer promotions: How do you activate site visitors?
• Lead nurturing - simple and straightforward: from retargeting to marketing automation.

Evaluation and control

• The most important KPIs.
• Tools and software solutions to monitor success.