Blended learning
This blended learning is held in German.
As a product owner, you are faced with the challenge of pursuing a clear strategic approach in order to make the right decisions for your product. In this training course, you will learn how to develop strong strategies. The special feature is that you can do this in conjunction with your agile work routine. You create a strategy directly from your daily work routine - as practically as possible. A clear strategy will help you to develop roadmaps, communicate internally, prioritize and design successful products. The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly over a period of three weeks - ideal if you want to continue your education while working.
Did you know?
This course is part of the certified Master Class "Product Owner". If you book the entire Master Class, you save 29 percent compared to booking the individual modules.
Module 1: Webinar
60 min.
Joint start: Why strategies?
Joint start: Why strategies?
The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainers and the content will directly address the key question of why you need strategies as a product owner in the first place.
Module 2: Self-study phase
360 min.
Understanding strategies, approach, relevant dimensions
Understanding strategies, approach, relevant dimensions
This self-learning phase uses interactive learning materials to teach the following key topics:
- What do we mean by strategy and why do we need it?
What characterizes a strategy
Why do I need a strategy? - How do I approach strategy creation?
Strategy creation from ongoing product development
Methods of strategic work - Relevant dimensions in strategy creation
Link to the team's own work routines
The dimension of customers or users - The environmental dimension: market & competition
- The dimension of company & product potential
- Forming a strategy from individual parts
The SNAKE strategy method
Module 3: Webinar
120 min.
First steps in practice
First steps in practice
In the second webinar, the trainers will give you important tips on how to take your first practical steps with your strategies.
Module 4: Self-study phase
240 min.
Form, apply and evaluate strategies
Form, apply and evaluate strategies
This self-learning phase uses interactive learning materials to teach the following key topics:
- The transfer to corporate reality
- Create and develop roadmaps
- Internal company communication
- Influence on prioritization
- Evaluating strategies, OKR and strategic learning
- Making strategies evaluable
- OKR as a method
- Strategic learning
Module 5: Webinar
180 min.
Joint conclusion
Joint conclusion
In the final webinar, you will reflect with the trainers on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.
Contents
- Product strategy as a success factor for product owners
- What do we mean by strategy and what do we need it for?
- Strategy creation from ongoing product development
- Methods of strategic work
- Linking to the team's own work routines
- Relevant dimensions in strategy creation
- The customer dimension
- The environmental dimension: market and competition analysis
- The dimension of company and product potential
- Forming a strategy from individual parts: The SNAKE strategy
- Transferring the strategy to the reality of the company
- Create and develop roadmaps
- Internal company communication
- Influence of the strategy on prioritization
- Making strategies evaluable
- OKR as a strategy method
- Strategic learning
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learnings (sparks), news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You know the basics of strategies
- You have methods of strategic work at hand for your agile everyday life
- You know the relevant dimensions of strategies and can analyze them
- In your role as Product Owner, you create strategies and can evaluate them
- You effortlessly combine strategic work with your agile work routines
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.
Methods
Well-founded trainers, presentations, practical exercises, self-reflection, discussions, work aids, group work on participants' real projects and exchange of experience in the learning community.
Recommended for
This training is aimed at product owners or people who are about to take on the role of product owner. It is also assumed that you work or will work in an agile environment, at least in your team, and that your role is fundamentally defined in terms of agile frameworks.
The training is also relevant for product managers, project managers, executives, business analysts, release managers and IT development managers.
No specific prior knowledge or certifications are required.
Further recommendations for "Product Owner in practice - creating strategies and successfully implementing them in an agile way"
Product owner in practice - agile backlog and requirements management
Product Owner in practice - confidently managing stakeholders & leading teams
Product Owner in practice - UX-focused & data-based product development
OKR in practice - agile framework for teams and strategy implementation
Portfolio management advanced - lean & agile
Attendees comments
I really enjoyed the input from various trainers, the exchange with product owners from different areas and the mix of webinars and self-study phases.
Markus Kemper
Westfalen AG, about the Master Class 'Product Owner'
"It was very professional and the content is absolutely the focus of the entire training course."
Jan Roßbach
JobRad Austria
Seminar evaluation for "Product Owner in practice - creating strategies and successfully implementing them in an agile way"
4.5 from 5
with 2 ratings
training content:
5
Content comprehensibility:
3.7
Practical relevance:
5
Trainer expertise:
5
Participant orientation:
3.7
Method variety:
5
The training for your challenges as a product owner
Agile frameworks define the role of the product owner and certifications ensure that you can take on the basic tasks and responsibilities of the role. At the same time, the day-to-day work as a product owner presents many other challenges that go beyond the basic agile aspects of the role.
The unique Master Class for Product Owners helps you to fulfill the role confidently and successfully and to master the challenges from practice!
The training consists of interactive self-study phases with informative texts, explanatory videos, application tasks and quizzes. In addition, the exchange in our learning community offers you space to reflect on your experiences together. Our trainers are always on hand with help and advice. Start your practice-oriented learning journey - with the Master Class to become a Product Owner!
Joint online training
Future Jobs Classes
Get fit for your job of the future and become a Product Owner.
Start dates and details
02.07.2025
Live online
Booking number:
34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
02.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
11.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
17.07.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
10.09.2025
Live online
Booking number:
34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
10.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
19.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
25.09.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
28.10.2025
Live online
Booking number:
34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
28.10.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
06.11.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
12.11.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
01.12.2025
Live online
Booking number:
34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
01.12.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
11.12.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
19.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
03.03.2026
Live online
Booking number:
34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
03.03.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
13.03.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
24.03.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Training is guaranteed to take place
Booking number:
34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
Booking number:
34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
