Blended learning

Product Owner in practice - creating strategies and successfully implementing them in an agile way

Strategically managing agile processes

This blended learning is held in German.
As a product owner, you are faced with the challenge of pursuing a clear strategic approach in order to make the right decisions for your product. In this training course, you will learn how to develop strong strategies. The special feature is that you can do this in conjunction with your agile work routine. You create a strategy directly from your daily work routine - as practically as possible. A clear strategy will help you to develop roadmaps, communicate internally, prioritize and design successful products. The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly over a period of three weeks - ideal if you want to continue your education while working.

Did you know?

This course is part of the certified Master Class "Product Owner". If you book the entire Master Class, you save 29 percent compared to booking the individual modules.

Module 1: Webinar
60 min.
Joint start: Why strategies?
Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer and the content will directly address the key question of why you need strategies as a product owner in the first place.

Module 2: Self-study phase
360 min.
Understanding strategies, approach, relevant dimensions
Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy development
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Module 3: Webinar
120 min.
First steps in practice
First steps in practice

In the second webinar, the trainer will give you important tips on how to take your first practical steps with your strategies.

Module 4: Self-study phase
240 min.
Form, apply and evaluate strategies
Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Module 5: Webinar
180 min.
Joint conclusion
Joint conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Contents

  • Product strategy as a success factor for product owners
  • What do we mean by strategy and what do we need it for?
  • Strategy creation from ongoing product development
  • Methods of strategic work
  • Linking to the team's own work routines
  • Relevant dimensions in strategy creation
  • The customer dimension
  • The environmental dimension: market and competition analysis
  • The dimension of company and product potential
  • Forming a strategy from individual parts: The SNAKE strategy
  • Transferring the strategy to the reality of the company
  • Create and develop roadmaps
  • Internal company communication
  • Influence of the strategy on prioritization
  • Making strategies evaluable
  • OKR as a strategy method
  • Strategic learning

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.

Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

Your benefit

  • You know the basics of strategies
  • You have methods of strategic work at hand for your agile everyday life
  • You know the relevant dimensions of strategies and can analyze them
  • In your role as Product Owner, you create strategies and can evaluate them
  • You effortlessly combine strategic work with your agile work routines

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

trainer

Methods

Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.

Recommended for

This training is aimed at product owners or people who are about to take on the role of product owner. It is also assumed that you work or will work in an agile environment, at least in your team, and that your role is fundamentally defined in terms of agile frameworks. 

The training is also relevant for product managers, project managers, executives, business analysts, release managers and IT development managers. 

No specific prior knowledge or certifications are required.

 

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Product Owner in practice - creating strategies and successfully implementing them in an agile way"

Attendees comments

I really enjoyed the input from various trainers, the exchange with product owners from different areas and the mix of webinars and self-study phases.

Markus Kemper
Westfalen AG, about the Master Class 'Product Owner'

"It was very professional and the content is absolutely the focus of the entire training course."

Jan Roßbach
JobRad Austria

Seminar evaluation for "Product Owner in practice - creating strategies and successfully implementing them in an agile way"

4.5 from 5
with 2 ratings
training content:
5
Content comprehensibility:
3.7
Practical relevance:
5
Trainer expertise:
5
Participant orientation:
3.7
Method variety:
5
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

Product Owner: tasks, skills & salary

The product owner is a role in the agile team and is responsible for the process in the operational implementation of product developments. Key tasks are backlog management and stakeholder management. Product Owner: Key Facts Education Degree in computer science, business administration or business informatics Specialist training with SCRUM certification Product Owner (PSPO) Hard Skills Agile frameworks (e.g. SCRUM) Product development Sound specialist knowledge of product and [...]

Learn more here

Agile backlog: The to-do list of the digital age

Part 1 of the practical series "Behind the agile scenes" - insights and outlooks for the agile professionals of today and tomorrow. The 5-part blog article series deals with central tools and thought models of agile work. The agile framework Surely the reader is familiar with the term "self-organization". It's a buzzword that fits well with the [...]

Learn more here

Articles, interviews or whitepapers on the topic

Product Owner: tasks, skills & salary

The product owner is a role in the agile team and is responsible for the process in the operational implementation of product developments. Key tasks are backlog management and stakeholder management. Product Owner: Key Facts Education Degree in computer science, business administration or business informatics Specialist training with SCRUM certification Product Owner (PSPO) Hard Skills Agile frameworks (e.g. SCRUM) Product development Sound specialist knowledge of product and [...]

Learn more here

Agile backlog: The to-do list of the digital age

Part 1 of the practical series "Behind the agile scenes" - insights and outlooks for the agile professionals of today and tomorrow. The 5-part blog article series deals with central tools and thought models of agile work. The agile framework Surely the reader is familiar with the term "self-organization". It's a buzzword that fits well with the [...]

Learn more here

The training for your challenges as a product owner

Agile frameworks define the role of the product owner and certifications ensure that you can take on the basic tasks and responsibilities of the role. At the same time, the day-to-day work as a product owner presents many other challenges that go beyond the basic agile aspects of the role.

The unique Master Class for Product Owners helps you to fulfill the role confidently and successfully and to master the challenges from practice!

The training consists of interactive self-study phases with informative texts, explanatory videos, application tasks and quizzes. In addition, the exchange in our learning community offers you space to reflect on your experiences together. Our trainer are always on hand with help and advice. Start your practice-oriented learning journey - with the Master Class to become a Product Owner!

Joint online training
Booking number
34080
€ 1.240,- plus VAT
16 hours practice ...
Online
5 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
16 hours over 3 weeks
In-person or Online

This training is available as part of course:

Master Class Product Owner

Future Jobs Classes

Get fit for your job of the future and become a Product Owner.

Start dates and details

  Select time period
0 events
02.07.2025
Live online
Booking number: 34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
02.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
11.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
17.07.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
10.09.2025
Live online
Booking number: 34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
10.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
19.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
25.09.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
28.10.2025
Live online
Booking number: 34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
28.10.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
06.11.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
12.11.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
01.12.2025
Live online
Booking number: 34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
01.12.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
11.12.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
19.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
03.03.2026
Live online
Booking number: 34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
Joint start: Why strategies?
Date
03.03.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 10:00 am
Webinar
First steps in practice
Date
13.03.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Joint conclusion
Date
24.03.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
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Training is guaranteed to take place
The next booking ensures this course will take place
Booking number: 34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
Booking number: 34080
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
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