Did you know?
This course is part of the certified Master Class "Product Owner". If you book the entire Master Class, you save 29 percent compared to booking the individual modules.
The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer and the content will directly address the key question of why you need strategies as a product owner in the first place.
This self-learning phase uses interactive learning materials to teach the following key topics:
- What do we mean by strategy and why do we need it?
What characterizes a strategy
Why do I need a strategy? - How do I approach strategy creation?
Strategy creation from ongoing product development
Methods of strategic work - Relevant dimensions in strategy development
Link to the team's own work routines
The dimension of customers or users - The environmental dimension: market & competition
- The dimension of company & product potential
- Forming a strategy from individual parts
The SNAKE strategy method
In the second webinar, the trainer will give you important tips on how to take your first practical steps with your strategies.
This self-learning phase uses interactive learning materials to teach the following key topics:
- The transfer to corporate reality
- Create and develop roadmaps
- Internal company communication
- Influence on prioritization
- Evaluating strategies, OKR and strategic learning
- Making strategies evaluable
- OKR as a method
- Strategic learning
In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.
Contents
- Product strategy as a success factor for product owners
- What do we mean by strategy and what do we need it for?
- Strategy creation from ongoing product development
- Methods of strategic work
- Linking to the team's own work routines
- Relevant dimensions in strategy creation
- The customer dimension
- The environmental dimension: market and competition analysis
- The dimension of company and product potential
- Forming a strategy from individual parts: The SNAKE strategy
- Transferring the strategy to the reality of the company
- Create and develop roadmaps
- Internal company communication
- Influence of the strategy on prioritization
- Making strategies evaluable
- OKR as a strategy method
- Strategic learning
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.
Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You know the basics of strategies
- You have methods of strategic work at hand for your agile everyday life
- You know the relevant dimensions of strategies and can analyze them
- In your role as Product Owner, you create strategies and can evaluate them
- You effortlessly combine strategic work with your agile work routines
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.
Methods
Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.
Recommended for
This training is aimed at product owners or people who are about to take on the role of product owner. It is also assumed that you work or will work in an agile environment, at least in your team, and that your role is fundamentally defined in terms of agile frameworks.
The training is also relevant for product managers, project managers, executives, business analysts, release managers and IT development managers.
No specific prior knowledge or certifications are required.
Further recommendations for "Product Owner in practice - creating strategies and successfully implementing them in an agile way"
Product owner in practice - agile backlog and requirements management
Product Owner in practice - confidently managing stakeholders & leading teams
Product Owner in practice - UX-focused & data-based product development
OKR in practice - agile framework for teams and strategy implementation
Portfolio management advanced - lean & agile
Attendees comments
I really enjoyed the input from various trainers, the exchange with product owners from different areas and the mix of webinars and self-study phases.

"It was very professional and the content is absolutely the focus of the entire training course."

Seminar evaluation for "Product Owner in practice - creating strategies and successfully implementing them in an agile way"







The training for your challenges as a product owner
Agile frameworks define the role of the product owner and certifications ensure that you can take on the basic tasks and responsibilities of the role. At the same time, the day-to-day work as a product owner presents many other challenges that go beyond the basic agile aspects of the role.
The unique Master Class for Product Owners helps you to fulfill the role confidently and successfully and to master the challenges from practice!
The training consists of interactive self-study phases with informative texts, explanatory videos, application tasks and quizzes. In addition, the exchange in our learning community offers you space to reflect on your experiences together. Our trainer are always on hand with help and advice. Start your practice-oriented learning journey - with the Master Class to become a Product Owner!
Start dates and details




