Blended learning

Product Owner in practice - confidently managing stakeholders & leading teams

Methods for the agile leadership role

This blended learning is held in German.
Dealing with stakeholders is often described as one of the biggest challenges in the day-to-day work of product owners. stakeholders have their own ideas about product features, delivery dates and many other aspects for which you as PO are responsible. At the same time, the involvement of and cooperation with stakeholders is important for the success of the product. As a PO, you have a non-hierarchical leadership role both externally towards the stakeholders and internally within the team. To meet these challenges, you need skills and methods that allow you to build relationships, convey the right mindset, communicate clear messages and implement strategic decisions. This training supports you in your role as a PO by identifying the biggest pitfalls in terms of communication, team leadership and stakeholder management, and learning strategies and appropriate methods. 'Convincing People' is the key to ensuring the success of your product in a team and with stakeholders ! The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly over a period of three weeks - ideal if you want to continue your education while working.

Did you know?

This course is part of the certified Master Class "Product Owner". If you book the entire Master Class, you save 29 percent compared to booking the individual modules.

Module 1: Webinar
120 min.
About stakeholders and relationships
About stakeholders and relationships

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:

  • Importance of stakeholder management for the role of the product owner 
  • The identification of key stakeholders 
Module 2: Self-study phase
240 min.
Stakeholder management
Stakeholder management

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Stakeholder management - a central task of the product owner 
  • Stakeholder mapping and categorizing stakeholders 
  • Practical task in a learning tandem on stakeholder mapping 
Module 3: Webinar
120 min.
About business value and participation
About business value and participation

In the second webinar, you will reflect on the transfer tasks from the first self-learning phase with the trainer . Together you will work out the most important learnings and results and discuss how to successfully transfer them into practice.
The content continues with the following main topics:

  • Exchange of experience on stakeholder mapping 
  • Practical exercise on presenting to stakeholders 
  • Backlog: Zoom in, zoom out and story mapping 
Module 4: Self-study phase
270 min.
Relationship management and business value
Relationship management and business value

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Strategy, tactics and cultivating relationships 
  • Leading teams and generating business value 
  • Practical task in learning tandem on business stories 
Module 5: E-learning
90 min.
Leading agile teams
Leading agile teams

In an e-learning module, you will delve deeper into the topic of "Leading agile teams":

  • The most important management aspects relating to the introduction and implementation of projects with agile methods
  • Support agile projects in your organization even more successfully in the future

Module 6: Webinar
120 min.
About product owners and their areas of tension
About product owners and their areas of tension

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together you will work out the most important learnings and results and discuss how to successfully transfer them into practice.
In addition, the following points will be addressed at the end:

  • Stakeholder involvement in the implementation 
  • Business Value Game 
  • Open points and questions  

Contents

  • The importance of stakeholder management for product owners.  
  • Definition and classification of stakeholders.  
  • The role of the product owner internally and externally.  
  • Tasks of the product owner in relation to stakeholders.  
  • Management tasks of product owners.  
  • Stakeholder mapping.  
  • Methods of stakeholder management.  
  • Strategic integration of stakeholders.  
  • The importance of business value.  
  • The integration of stakeholders in product development.  
  • Convince as a product owner - build and maintain relationships.
  • Leading agile teams.
  • Shaping agile transformations.

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.

Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

Your benefit

  • You will learn methods for representing your product to stakeholders , involving them and managing their requirements.
  • You will learn concepts to get your product team into the flow.
  • You will be able to confidently represent your product vision and decisions to managers in your company.

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

Methods

Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.

Recommended for

This training is aimed at product owners or people who are about to take on the role of product owner. It is also assumed that you work or will work in an agile environment, at least in your team, and that your role is fundamentally defined in terms of agile frameworks. 

The training is also relevant for product managers, project managers, executives, business analysts, release managers and IT development managers. 

No specific prior knowledge or certifications are required.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Product Owner in practice - confidently managing stakeholders & leading teams"

Attendees comments

I really enjoyed the input from various trainers, the exchange with product owners from different areas and the mix of webinars and self-study phases.

Markus Kemper
Westfalen AG, about the Master Class 'Product Owner'

"I particularly liked the mix of different formats and the fact that it can be easily integrated into the working day."

Katrin Graf
Eurobaustoff Handels GmbH & Co KG

"The trainer was excellent, the learning content was entertaining and well structured. Always happy to come back!"

Julian Gühr
Haufe Group X360
View into the product

Here you can get impressions of the training as well as information about the training topic.

What you can expect in the training "Product Owner in practice - confidently managing stakeholders & leading teams"
Articles, interviews or whitepapers on the topic

Product Owner: tasks, skills & salary

The product owner is a role in the agile team and is responsible for the process in the operational implementation of product developments. Key tasks are backlog management and stakeholder management. Product Owner: Key Facts Education Degree in computer science, business administration or business informatics Specialist training with SCRUM certification Product Owner (PSPO) Hard Skills Agile frameworks (e.g. SCRUM) Product development Sound specialist knowledge of product and [...]

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Agile backlog: The to-do list of the digital age

Part 1 of the practical series "Behind the agile scenes" - insights and outlooks for the agile professionals of today and tomorrow. The 5-part blog article series deals with central tools and thought models of agile work. The agile framework Surely the reader is familiar with the term "self-organization". It's a buzzword that fits well with the [...]

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What you can expect in the training "Product Owner in practice - confidently managing stakeholders & leading teams"
Articles, interviews or whitepapers on the topic

Product Owner: tasks, skills & salary

The product owner is a role in the agile team and is responsible for the process in the operational implementation of product developments. Key tasks are backlog management and stakeholder management. Product Owner: Key Facts Education Degree in computer science, business administration or business informatics Specialist training with SCRUM certification Product Owner (PSPO) Hard Skills Agile frameworks (e.g. SCRUM) Product development Sound specialist knowledge of product and [...]

Learn more here

Agile backlog: The to-do list of the digital age

Part 1 of the practical series "Behind the agile scenes" - insights and outlooks for the agile professionals of today and tomorrow. The 5-part blog article series deals with central tools and thought models of agile work. The agile framework Surely the reader is familiar with the term "self-organization". It's a buzzword that fits well with the [...]

Learn more here

Joint online training
Booking number
34078
€ 1.240,- plus VAT
16 hours practice ...
Online
5 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
16 hours over 3 weeks
In-person or Online

Future Jobs Classes

Get fit for your job of the future and become a Product Owner.

Start dates and details

  Select time period
0 events
30.06.2025
Live online
Booking number: 34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
30.06.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About business value and participation
Date
09.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About product owners and their areas of tension
Date
18.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
08.09.2025
Live online
Booking number: 34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
08.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About business value and participation
Date
15.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About product owners and their areas of tension
Date
22.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
06.10.2025
Live online
Booking number: 34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
06.10.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 12:00 pm
Webinar
About business value and participation
Date
15.10.2025
Course
zoom
Schedule
Start 15:00, end approx. 17:00
Webinar
About product owners and their areas of tension
Date
27.10.2025
Course
zoom
Schedule
Start 14:00, end approx. 16:00
16.01.2026
Live online
Booking number: 34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
16.01.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About business value and participation
Date
23.01.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About product owners and their areas of tension
Date
30.01.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
09.03.2026
Live online
Booking number: 34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
09.03.2026
Course
zoom
Schedule
Start 14:00, end approx. 16:00
Webinar
About business value and participation
Date
16.03.2026
Course
zoom
Schedule
Start 14:00, end approx. 16:00
Webinar
About product owners and their areas of tension
Date
23.03.2026
Course
zoom
Schedule
Start 14:00, end approx. 16:00
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The next booking ensures this course will take place
Booking number: 34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
Booking number: 34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
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