Blended learning
This blended learning is held in German.
Dealing with stakeholders is often described as one of the biggest challenges in the day-to-day work of product owners. stakeholders have their own ideas about product features, delivery dates and many other aspects for which you as PO are responsible. At the same time, the involvement of and cooperation with stakeholders is important for the success of the product. As a PO, you have a non-hierarchical leadership role both externally towards the stakeholders and internally within the team. To meet these challenges, you need skills and methods that allow you to build relationships, convey the right mindset, communicate clear messages and implement strategic decisions. This training supports you in your role as a PO by identifying the biggest pitfalls in terms of communication, team leadership and stakeholder management, and learning strategies and appropriate methods. 'Convincing People' is the key to ensuring the success of your product in a team and with stakeholders !
The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly over a period of three weeks - ideal if you want to continue your education while working.
Did you know?
This course is part of the certified Master Class "Product Owner". If you book the entire Master Class, you save 29 percent compared to booking the individual modules.
Module 1: Webinar
120 min.
About stakeholders and relationships
About stakeholders and relationships
The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainers . The content will focus on the following topics:
- Importance of stakeholder management for the role of the product owner
- The identification of key stakeholders
Module 2: Self-study phase
240 min.
Stakeholder management
Stakeholder management
This self-learning phase uses interactive learning materials to teach the following key topics:
- Stakeholder management - a central task of the product owner
- Stakeholder mapping and categorizing stakeholders
- Practical task in a learning tandem on stakeholder mapping
Module 3: Webinar
120 min.
About business value and participation
About business value and participation
In the second webinar, you will reflect with the trainers on the transfer tasks from the first self-learning phase. Together you will work out the most important learnings and results and discuss how to successfully transfer them into practice.
The content continues with the following main topics:
- Exchange of experience on stakeholder mapping
- Practical exercise on presenting to stakeholders
- Backlog: Zoom in, zoom out and story mapping
Module 4: Self-study phase
270 min.
Relationship management and business value
Relationship management and business value
This self-learning phase uses interactive learning materials to teach the following key topics:
- Strategy, tactics and cultivating relationships
- Leading teams and generating business value
- Practical task in learning tandem on business stories
Module 5: E-learning
90 min.
Leading agile teams
Leading agile teams
In an e-learning module, you will delve deeper into the topic of "Leading agile teams":
- The most important management aspects relating to the introduction and implementation of projects with agile methods
Support agile projects in your organization even more successfully in the future
Module 6: Webinar
120 min.
About product owners and their areas of tension
About product owners and their areas of tension
In the final webinar, you will reflect with the trainers on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.
In addition, the following points will be addressed at the end:
- Stakeholder involvement in the implementation
- Business Value Game
- Open points and questions
Contents
- The importance of stakeholder management for product owners.
- Definition and classification of stakeholders.
- The role of the product owner internally and externally.
- Tasks of the product owner in relation to stakeholders.
- Management tasks of product owners.
- Stakeholder mapping.
- Methods of stakeholder management.
- Strategic integration of stakeholders.
- The importance of business value.
- The integration of stakeholders in product development.
- Convince as a product owner - build and maintain relationships.
- Leading agile teams.
- Shaping agile transformations.
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learnings (sparks), news and future work hacks.
Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You will learn methods for representing your product to stakeholders , involving them and managing their requirements.
- You will learn concepts to get your product team into the flow.
- You will be able to confidently represent your product vision and decisions to managers in your company.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.
Methods
Well-founded trainers, presentations, practical exercises, self-reflection, discussions, work aids, group work on participants' real projects and exchange of experience in the learning community.
Recommended for
This training is aimed at product owners or people who are about to take on the role of product owner. It is also assumed that you work or will work in an agile environment, at least in your team, and that your role is fundamentally defined in terms of agile frameworks.
The training is also relevant for product managers, project managers, executives, business analysts, release managers and IT development managers.
No specific prior knowledge or certifications are required.
Further recommendations for "Product Owner in practice - confidently managing stakeholders & leading teams"
Product owner in practice - agile backlog and requirements management
Product Owner in practice - UX-focused & data-based product development
Product Owner in practice - creating strategies and successfully implementing them in an agile way
Scrum Product Owner certification training
Attendees comments
I really enjoyed the input from various trainers, the exchange with product owners from different areas and the mix of webinars and self-study phases.
Markus Kemper
Westfalen AG, about the Master Class 'Product Owner'
"I particularly liked the mix of different formats and the fact that it can be easily integrated into the working day."
Katrin Graf
Eurobaustoff Handels GmbH & Co KG
"The trainer was excellent, the learning content was entertaining and well structured. Always happy to come back!"
Julian Gühr
Haufe Group X360
Joint online training
Future Jobs Classes
Get fit for your job of the future and become a Product Owner.
Start dates and details
30.06.2025
Live online
Booking number:
34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
30.06.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About business value and participation
Date
09.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About product owners and their areas of tension
Date
18.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
08.09.2025
Live online
Booking number:
34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
08.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About business value and participation
Date
15.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About product owners and their areas of tension
Date
22.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
06.10.2025
Live online
Booking number:
34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
06.10.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 12:00 pm
Webinar
About business value and participation
Date
15.10.2025
Course
zoom
Schedule
Start 15:00, end approx. 17:00
Webinar
About product owners and their areas of tension
Date
27.10.2025
Course
zoom
Schedule
Start 14:00, end approx. 16:00
16.01.2026
Live online
Booking number:
34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
16.01.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About business value and participation
Date
23.01.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
About product owners and their areas of tension
Date
30.01.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
09.03.2026
Live online
Booking number:
34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
16 hours over 3 weeks
Webinar
About stakeholders and relationships
Date
09.03.2026
Course
zoom
Schedule
Start 14:00, end approx. 16:00
Webinar
About business value and participation
Date
16.03.2026
Course
zoom
Schedule
Start 14:00, end approx. 16:00
Webinar
About product owners and their areas of tension
Date
23.03.2026
Course
zoom
Schedule
Start 14:00, end approx. 16:00
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
Booking number:
34078
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
16 hours over 3 weeks
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
