Blended learning
This blended learning is held in German.
Product owners are constantly making decisions about the product roadmap and backlog priorities. But what are these decisions actually based on? In order to develop user-centered products, product owners need data and a good understanding of data. This course introduces you to the disciplines of data analytics and UX research in order to ensure user-centered, data-oriented and reproducible product decisions. You will also learn to determine the data maturity level of your own organization and to resolve conflicts around priorities based on data. The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly over a period of three weeks - ideal if you want to continue your education while working.
Did you know?
This course is part of the certified Master Class "Product Owner". If you book the entire Master Class, you save 29 percent compared to booking the individual modules.
Module 1: Webinar
120 min.
Joint start
Joint start
The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:
- understand users
- The importance of data
Module 2: Self-study phase
150 min.
Why understanding users is important & the importance of data
Why understanding users is important & the importance of data
This self-learning phase uses interactive learning materials to teach the following key topics:
- Why user understanding is important
- The days of one-size-fits-all are finally over
- Is it really wise to always listen to the user ?
- B2B: Who counts more, customer or user?
- The importance of data
- Data as an enabler of innovation
- Data types
- Important data terms of our time
- How skillful handling of data makes product owner more successful
Module 3: Webinar
120 min.
Tools for a deeper understanding of users
Tools for a deeper understanding of users
In the second webinar, the trainer will provide you with various tools that you can use in your day-to-day work as a product owner to ensure a deeper understanding of users.
Module 4: Self-study phase
270 min.
Qualitative and quantitative data
Qualitative and quantitative data
This self-learning phase uses interactive learning materials to teach the following key topics:
- Quantitative and qualitative data: Which is more important? Where do I start?
- The golden rules for handling data
- Deep Dive: Quantitative data
- Case study
- Deep Dive: Qualitative data
Module 5: Self-study phase
60 min.
Paths to a data-driven organization
Paths to a data-driven organization
This self-learning phase uses interactive learning materials to teach the following key topics:
- Typical conflicts
- Data Literacy
- Communicating decisions successfully with data storytelling
- Anchoring data-oriented decision-making processes in the company
Module 6: Webinar
180 min.
Conclusion
Conclusion
In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.
Contents
- The importance of data for your team and your company
- Different philosophies of product development
- The user-centered approach and the requirements of B2B business
- Skillful handling of data as a prerequisite for innovation
- The level of data maturity in your team and your company
- The most important data terms and trends of our time
- Using data to improve the product and development process
- Formulate goals for data analysis
- The golden rules for handling data
- Methods for collecting and analyzing quantitative data
- Methods for collecting and analyzing qualitative data
- Independent solution of a practical problem with the help of data analysis
- Create personas based on data
- Application of the Value Proposition Canvas
- Product features from the perspective of your customers according to the Kano model
- Data storytelling for the communication of decisions
- Data literacy and ways to become a data-driven organization
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.
Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.
Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- As a product owner, you learn to assess and utilize the potential of data and UX for your products
- You will learn how to successfully handle qualitative and quantitative data for your user-centered product development
- You will learn how you as a product owner can drive your company forward on the path to becoming a data-driven organization
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.
Methods
Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.
The following third-party tool can be used in the event:
Recommended for
This training is aimed at product owners or people who are about to take on the role of product owner. It is also assumed that you work or will work in an agile environment, at least in your team, and that your role is fundamentally defined in terms of agile frameworks.
The training is also relevant for product managers, project managers, executives, business analysts, release managers and IT development managers.
No specific prior knowledge or certifications are required.
Further recommendations for "Product Owner in practice - UX-focused & data-based product development"
Product owner in practice - agile backlog and requirements management
Product Owner in practice - confidently managing stakeholders & leading teams
Product Owner in practice - creating strategies and successfully implementing them in an agile way
Data analysis and data visualization with Excel and Power BI
Basic training in UX management
Attendees comments
I really enjoyed the input from various trainers, the exchange with product owners from different areas and the mix of webinars and self-study phases.
Markus Kemper
Westfalen AG, about the Master Class 'Product Owner'
The training for your challenges as a product owner
Agile frameworks define the role of the product owner and certifications ensure that you can take on the basic tasks and responsibilities of the role. At the same time, the day-to-day work as a product owner presents many other challenges that go beyond the basic agile aspects of the role.
The unique Master Class for Product Owners helps you to fulfill the role confidently and successfully and to master the challenges from practice!
The training consists of interactive self-study phases with informative texts, explanatory videos, application tasks and quizzes. In addition, the exchange in our learning community offers you space to reflect on your experiences together. Our trainer are always on hand with help and advice. Start your practice-oriented learning journey - with the Master Class to become a Product Owner!
Joint online training
Future Jobs Classes
Get fit for your job of the future and become a Product Owner.
Start dates and details
10.06.2025
Live online
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
17 hours over 3 weeks
Webinar
Joint start
Date
10.06.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Tools for a deeper understanding of users
Date
16.06.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Conclusion
Date
23.06.2025
Course
zoom
Schedule
Start 16:00, end approx. 19:00
21.07.2025
Live online
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
17 hours over 3 weeks
Webinar
Joint start
Date
21.07.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Tools for a deeper understanding of users
Date
28.07.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Conclusion
Date
01.08.2025
Course
zoom
Schedule
Start 16:00, end approx. 19:00
29.08.2025
Live online
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
17 hours over 3 weeks
Webinar
Joint start
Date
29.08.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Tools for a deeper understanding of users
Date
08.09.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Conclusion
Date
10.09.2025
Course
zoom
Schedule
Start 16:00, end approx. 19:00
03.11.2025
Live online
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
17 hours over 3 weeks
Webinar
Joint start
Date
03.11.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Tools for a deeper understanding of users
Date
07.11.2025
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Conclusion
Date
14.11.2025
Course
zoom
Schedule
Start 16:00, end approx. 19:00
02.02.2026
Live online
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
17 hours over 3 weeks
Webinar
Joint start
Date
02.02.2026
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Tools for a deeper understanding of users
Date
06.02.2026
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Conclusion
Date
13.02.2026
Course
zoom
Schedule
Start 16:00, end approx. 19:00
30.03.2026
Live online
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
17 hours over 3 weeks
Webinar
Joint start
Date
30.03.2026
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Tools for a deeper understanding of users
Date
10.04.2026
Course
zoom
Schedule
Start 16:00, end approx. 18:00
Webinar
Conclusion
Date
17.04.2026
Course
zoom
Schedule
Start 16:00, end approx. 19:00
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
17 hours over 3 weeks
Booking number:
34079
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
17 hours over 3 weeks
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
