New concept

certified sales manager / Sales Manager

Successful leadership - strategic selling - confident management

Course
This course is held in German.
Leading sales teams, selling strategically, negotiating confidently and managing successfully in sales are the core tasks of a sales manager. For a professional sales manager, excellent self-management and time management, effectiveness and efficiency in team leadership and strategic orientation are important success factors. This further education course provides you with optimal support in achieving your learning goals and offers you a valuable, self-contained qualification that covers all areas of activity for sales managers - sales managers with a high level of practical relevance.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory module 1: 2 days in person or live online

Leading sales teams successfully
including 2 e-learning courses: Remote leadership (approx. 1 hour), Giving and receiving feedback (approx. 1.5 hours)

  • Your personal development as a sales manager.
  • Boost performance in your sales team.
  • Training for peak performance. 
  • Artificial intelligence in sales management.
  • Conducting employee appraisals in sales.


Compulsory module 2: 2 days in person or live online

Strategic selling

  • Strategic selling: tools, methods, AI.
  • Utilize purchasing networks and processes for your own sales success.
  • Optimize sales processes.
  • Value Selling: The right solution from the customer's perspective.
  • Digression: Strategy and tactics in sales and negotiation talks.

 

Compulsory module 3: 3 days in person or live online

Successful sales management

  • Strategic sales analysis.
  • Use of AI and digital tools in analysis and strategy development.
  • Define, develop, and manage sales processes.
  • Operational implementation of the sales strategy.
  • Building sales teams.
  • Motivation and management of the sales teams.


Optional module: training a training (2 days)

  • First-time supervisor sales (2 days in person or live online)
  • AI in sales management: Your path to digital transformation (2 days in person or live online)
  • Digital sales strategy: systematic planning and professional implementation (2 days in person or live online)
  • Artificial Intelligence Along the Customer Journey (2 days in person or live online)
  • Prompt my Sales: Using AI efficiently in sales (2 days in person or live online)


Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.


Final exam
E-exam: certified sales manager Sales Manager (70 min.)

With this practical continuing education program, "certified sales manager," you will lay the foundation for your successful career as sales manager. You will acquire versatile technical and methodological skills. After completing this continuing education program, you will be able to master your challenges and better achieve your goals.

You can decide flexibly when and where you want to take the individual compulsory modules and the elective module. We recommend that you complete the modules in the order listed within approximately 1 to 2 years and then take the final written exam. Compulsory modules and the elective module can be waived if you can provide proof of relevant qualifications.

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.
1
Leading sales teams successfully
Managing and training your teams in distribution and sales
2 days, 2 e-learnings
at 3 locations and online
2
Strategic selling
From individual measures to strategic customer management
2 days
at 5 locations and online
3
Successful sales management
Developing and implementing sales strategies – managing and motivating sales teams
3 days
at 9 locations and online

Elective modules

You can select 1 elective module in the shopping cart. These are already included in the discounted package price.
supervisor in sales for the first time
Confident and convincing in the new leadership role
2 days
at 4 locations and online
AI in sales management: your path to digital transformation
How to use artificial intelligence specifically in your management work in sales
2 days
at 2 locations and online
Digital sales strategy: systematic planning and professional implementation
2 days
in one place and online
Artificial intelligence along the customer journey
Successfully using AI tools in sales
2 days
at 3 locations and online
Prompt my Sales: using AI efficiently in sales
2 days
at 8 locations and online

Exam

The exam is included in the discounted package price.
E-exam: certified sales manager / Sales Manager
Certified by the University of Applied Management Sciences, Mannheim
70 minutes
online

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • High flexibility: You decide for yourself when and where you attend the individual modules.
  • Certification: With this recognized qualification, you will gain a competitive edge assales managercertified sales manager manager.
  • Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.
  • Individual feedback: In each module, you will receive practical input and individual feedback on your work with and in front of people.

Recommended for

All current and future sales managers, sales managers, account managers and key account managers who want to put their work on a professional and solid footing and benefit from flexible implementation. This recognized training course is primarily aimed at specialists and (junior) managers and career changers in sales.

Final examination

Examination requirements

Completion of the compulsory and elective modules is a prerequisite.

Exam preparation 

After the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment in preparation for your final exam.

Form of examination

Written final exam - e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

Exam contents

The contents of all compulsory modules (training courses) are tested in written form (time requirement: approx. 70 minutes). 

After successfully passing the final exam, you will receive the recognizedcertified sales manager - Sales Manager" certificate from the Haufe Akademie and the Mannheim University of Applied Sciences for Management, documenting your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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View into the product

Here you can get impressions of the training as well as information about the training topic.

Course - quickly explained
E-test - quickly explained

You can watch 3 videos about the event.

Course - quickly explained
E-test - quickly explained

You can watch 3 videos about the event.

Information on Training

Anyone who wants to be a successful salesperson today should have a wide range of skills. In addition to strategic thinking, negotiation skills and leadership qualities are among the most important soft skills. With this sales management training program, you’ll lay the foundation for long-term sales success at your company.

The image of the “born salesperson”—who achieves quick success and, thanks to their eloquence, could sell ice to customers in Antarctica—has now become obsolete. That’s because the broad field of sales in dynamic, modern companies requires far more than just intuitive sales skills. This sales management training program—spanning nine days of in-person sessions and supplemented by e-learning modules—optimally prepares you and your managers for today’s sales challenges. It provides practical, clear-cut methods for successful sales negotiations while also offering solutions for sales operations and employee leadership. The course content was developed in collaboration with the University of Applied Sciences for Management (HdWM) in Mannheim. As a result, the Sales Manager training program has a solid academic foundation and goes far beyond standard continuing education.

This sales management training program gives employees the boost they need to build a solid foundation for their professional development. The nine-day training program can be perfectly tailored to your daily work routine through e-learning and a flexible selection of modules. It’s easy to complete the training while working, and attendees the opportunity to apply what they’ve learned directly in the field. Optionally, all course participants can earn a certificate of completion course participants an online exam. The certificate serves as solid proof of the knowledge you’ve acquired in sales management and is a perfect addition to your resume if you’re looking to pursue new career opportunities. For companies, this sales management training program offers the opportunity to bring their sales teams up to a consistent level of performance and knowledge, thereby strengthening distribution and sales .

Further training together
Booking number
3539
€ 5.990,- plus VAT
9 days
3 compulsory seminars, 1 elective seminar, e-learning and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees
Price upon request
9 days
3 compulsory seminars, 1 elective seminar, e-learning and e-exam
In-person or Online
Appointment scheduled on an individual basis
with certificate
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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