Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Modern (New)Business Development
- Megatrends, market drivers, innovations, current developments
- Market and competition, business intelligence, market research
- Business models, strategy derivation, plans and decision-making methods
- Financial tools and key figures for business developers
- The implementation of ideas and concepts in business development
- Success factors in business development
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final exam
You can document your expertise with the e-exam
- Market and competition analysis (online learning time: approx. 1.5 hours).
- Project management basics (online learning time: approx. 8 hours).
- Intercultural communication (online learning time: approx. 1.5 hours).
- Negotiate skillfully - navigate through everyday working life in a charming and goal-oriented manner (online learning time: approx. 2 hours).
- Flashcards "Improve team meetings" (online learning time: approx. 45 minutes).
Contents
Modern (New) Business Development
- Contents, tasks and process of business development.
- Requirements and roles in different environments.
- Sales and Business Development.
- Business development in VUCA markets.
- International Business Development.
- Integration of the Business Developer into the company organization.
- Stakeholders and interfaces of business developers.
- Possible applications and potential of AI (artificial intelligence) in business development.
Megatrends, market drivers, (radical) innovations, current developments and their significance for business development
- Trends and trend analyses.
- (Radical) innovations and disruptive business models as risk and opportunity.
- Methods and tools (e.g. innovation/trend radar, target and search field definition, scenario analysis/scenario, method, blue ocean, open and lean innovation, ambidexterity, design thinking).
Market and competition, business intelligence, market research
- Understanding and analyzing the market and competition.
- Market research, databases, sources and procedures for market research projects.
- Methods and tools (e.g. five forces analysis, benchmarking, classic and innovative market research approaches).
Business models, strategy derivation, plans and decision-making methods in business development
- Successfully derive and evaluate business models.
- Knowing and deciding on strategy alternatives, methods and tools (e.g. business canvas, strategy map, extended SWOT matrix, portfolio methods including customer and technology portfolios, STP approach, benefit analysis/scoring models).
Financial tools and key figures for business developers
- KPIs in business development.
- Financial key figures vs. strategic corporate goals.
- Evaluation of synergisms, industry benchmarks/multiples.
- Methods and tools (e.g. break-even analysis, business case, discounted cash flow: DCF/discounted cash flow, net present value: NPV/net present value, rNPV: risk-adjusted NPV).
The implementation of ideas and concepts in business development
- Target formulation for implementation, implementation planning, project team building, M&A, binding/non-binding offers, due diligence, exclusivity vs. auction process.
- Presentation of the strategy to stakeholders.
- Methods and tools (e.g. business plan, road map, interface analysis, benefit argumentation, term sheet).
Success factors in business development
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
Transfer impulses
All participants have access to 5 e-learning courses (for 1 year) during the training.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
You will acquire the tools for a successful career as a Business Development Manager:
- You can systematically search for, analyze, select and plan future business opportunities.
- You know methods and tools and know when you can and should use them.
- You will learn and practise how to proceed with different tasks and objectives and how to successfully set up and carry out the implementation process.
- You will receive checklists and valuable tips for implementation in your daily work.
- You will be able to argue successfully in internal and external negotiations and present the benefits to the respective target groups in an understandable way.
- You are aware of the success factors of business development and can incorporate these into your decisions.
Methods
The focus is on practical and intensive training in the key specialist and methodological skills of business development management, individual and group work, personal advice, discussion of case studies, exchange of experience, trainer input, experience- and action-oriented learning. You will receive direct feedback that will help you progress!
Recommended for
All current and future business development managers, sales managers, sales managers, account managers and key account managers who want to put their business development activities on a professional and solid footing.
Final examination
After the training, the participants in the written final examination for “Further training certified Business Development Manager." To save travel costs and time, you can take the e-exam on your computer at work or at home. The training content of the in-person module will be tested in written form (approximately 45 minutes). The e-exam can be taken once the in-person training has been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, “ certified Business Development Manager." This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified Business Development Manager:in"
Modern (New)Business Development
- Megatrends, market drivers, innovations, current developments
- Market and competition, business intelligence, market research
- Business models, strategy derivation, plans and decision-making methods
- Financial tools and key figures for business developers
- The implementation of ideas and concepts in business development
- Success factors in business development
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final exam
You can document your expertise with the e-exam
- Market and competition analysis (online learning time: approx. 1.5 hours).
- Project management basics (online learning time: approx. 8 hours).
- Intercultural communication (online learning time: approx. 1.5 hours).
- Negotiate skillfully - navigate through everyday working life in a charming and goal-oriented manner (online learning time: approx. 2 hours).
- Flashcards "Improve team meetings" (online learning time: approx. 45 minutes).
Contents
Modern (New) Business Development
- Contents, tasks and process of business development.
- Requirements and roles in different environments.
- Sales and Business Development.
- Business development in VUCA markets.
- International Business Development.
- Integration of the Business Developer into the company organization.
- Stakeholders and interfaces of business developers.
- Possible applications and potential of AI (artificial intelligence) in business development.
Megatrends, market drivers, (radical) innovations, current developments and their significance for business development
- Trends and trend analyses.
- (Radical) innovations and disruptive business models as risk and opportunity.
- Methods and tools (e.g. innovation/trend radar, target and search field definition, scenario analysis/scenario, method, blue ocean, open and lean innovation, ambidexterity, design thinking).
Market and competition, business intelligence, market research
- Understanding and analyzing the market and competition.
- Market research, databases, sources and procedures for market research projects.
- Methods and tools (e.g. five forces analysis, benchmarking, classic and innovative market research approaches).
Business models, strategy derivation, plans and decision-making methods in business development
- Successfully derive and evaluate business models.
- Knowing and deciding on strategy alternatives, methods and tools (e.g. business canvas, strategy map, extended SWOT matrix, portfolio methods including customer and technology portfolios, STP approach, benefit analysis/scoring models).
Financial tools and key figures for business developers
- KPIs in business development.
- Financial key figures vs. strategic corporate goals.
- Evaluation of synergisms, industry benchmarks/multiples.
- Methods and tools (e.g. break-even analysis, business case, discounted cash flow: DCF/discounted cash flow, net present value: NPV/net present value, rNPV: risk-adjusted NPV).
The implementation of ideas and concepts in business development
- Target formulation for implementation, implementation planning, project team building, M&A, binding/non-binding offers, due diligence, exclusivity vs. auction process.
- Presentation of the strategy to stakeholders.
- Methods and tools (e.g. business plan, road map, interface analysis, benefit argumentation, term sheet).
Success factors in business development
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
Transfer impulses
All participants have access to 5 e-learning courses (for 1 year) during the training.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
You will acquire the tools for a successful career as a Business Development Manager:
- You can systematically search for, analyze, select and plan future business opportunities.
- You know methods and tools and know when you can and should use them.
- You will learn and practise how to proceed with different tasks and objectives and how to successfully set up and carry out the implementation process.
- You will receive checklists and valuable tips for implementation in your daily work.
- You will be able to argue successfully in internal and external negotiations and present the benefits to the respective target groups in an understandable way.
- You are aware of the success factors of business development and can incorporate these into your decisions.
Methods
The focus is on practical and intensive training in the key specialist and methodological skills of business development management, individual and group work, personal advice, discussion of case studies, exchange of experience, trainer input, experience- and action-oriented learning. You will receive direct feedback that will help you progress!
Recommended for
All current and future business development managers, sales managers, sales managers, account managers and key account managers who want to put their business development activities on a professional and solid footing.
Final examination
After the training, the participants in the written final examination for “Further training certified Business Development Manager. To save travel costs and time, you can take the e-exam on your computer at work or at home. The continuing education content of the live online module will be tested in written form (approximately 45 minutes). The e-exam can be taken once the online training has been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management, “ certified Business Development Manager." This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified Business Development Manager:in"
Attendees comments
"I particularly liked the charisma and humor of the course instructor, who was able to connect the participants' different industries well."

"I particularly liked the mix of the group and the tips from the trainers."

Seminar evaluation for "certified Business Development Manager:in"







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- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
Start dates and details
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.