Persuasiveness and confidence

Develop the soft skills that will really help you advance in sales—from public speaking and communication to self-management.
  • Project confidence and communicate persuasively—in negotiations, presentations, and difficult conversations
  • Resolving Conflicts - Strengthening Relationships
  • Act professionally, confidently, and purposefully even under pressure

Discover seminars and continuing education courses

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Rhetoric for sales persons

Points confidently and convincingly in sales
(389)

at 3 locations and online

2 days

Training

German

Selling with personality

Winning with charisma and authenticity
(110)

at 2 locations and online

2 days

Training

German

Rhetoric for managers in sales

Convince confidently, purposefully and effectively
(189)

at 2 locations and online

2 days

Training

German

How to convince customers! With impact, voice and body language

Reach your goal with confidence in negotiations and sales talks
(137)

at 3 locations and online

2 days

Training

German

Exclusively for women in sales: Communicating and negotiating skillfully

Achieve what you want!
(152)

at 2 locations and online

2 days

Training

German

Exclusively for women in sales: Effective rhetoric

Marshall Plan through the errors of male logic
(12)

at 2 locations and online

2 days

Training

German

Presentation and argumentation training for sales persons

Present confidently - convince customers with confidence
(175)

at 3 locations and online

3 days

Training

German

Presentation training for business development professionals

Use the possibilities of AI and convince with confidence
(3)

at 2 locations and online

2 days

Training

German

Authentic selling: with personality and confidence to success

(16)

at 3 locations and online

2 days

training

German

Professional relationship management for sales

Systematic - sustainable - successful
(225)

at 3 locations and online

2 days

training

German

Successful cooperation with internal interfaces

Achieve more together and sell better
(47)

at 2 locations and online

2 days

training

German

Conflict management for sales

Resolve conflicts - join forces - increase sales
(229)

at 4 locations and online

2 days

Training

German

Communication training for sales

Expand your expertise in sales communication
(277)

at 6 locations and online

2 days

Training

German

Strategic communication in sales

Successful communication for sustainable customer relationships
(12)

at 3 locations and online

2 days

Training

German

Professional conversation management in sales

How to be convincing in difficult sales talks
(66)

at 2 locations and online

2 days

Training

German

Time management and self-organization for sales persons

Set priorities - organize - reduce time pressure
New concept
(184)

at 2 locations and online

2 days

training

German

Time management and self-organization for sales managers

Make a convincing impression - prioritize - delegate - reduce stress
New concept
(122)

in Frankfurt a. M. and online

2 days

training

German

17 hits

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Sales training - selling confidently and convincingly


With sales training from the Haufe Akademie , you can take your work as a sales person or manager in sales to a new level. Actively work on your persuasiveness, your confident appearance and improve important soft skills such as conflict and time management. After all, the success of a company depends largely on the skills, personality and customer focus of its sales staff.

Developing persuasiveness and confidence


Sales rhetoric follows its own rules. Those who master these have clear advantages in sales. Our seminars teach you practical techniques to optimize your impact:

  • “Rhetoric for Salespeople” (2 days):Learn the basics of persuasive rhetoric and neuro-communication. You’ll also discover how to overcome stage fright and use your voice, language, and body language effectively.

  • “Rhetoric for Sales Managers” (2 days):Designed specifically for managers—learn to project confidence in challenging conversations and persuade others effectively through strategic communication.

  • “Presentation and Persuasion Training for Salespeople” (2 days):Perfect your performance in sales pitches—ideal for situations where you have limited time to present a product or company.

  • “Boost Your Sales Success with Active Body Language”:Project an Authentic Image! Learn to consciously control how you come across to others and gain greater credibility and persuasiveness.

Strengthening soft skills for sales employees


In sales, you act at the interface between customer requirements and company interests - a position full of potential, but also conflicts. Our seminars teach you essential soft skills:

  1. Conflict Management:In our two-day training for Sales,” you’ll learn effective strategies for resolving difficult situations using real-life case studies.

  2. Relationship Management:The training Relationship Management for Sales" training shows you how to systematically build and maintain strong customer relationships.

  3. Time Management & Self-Organization:Stay Efficient Even Though Your Goals Are Ambitious! This training will help you set priorities, reduce stress, and get better organized.

Trends in online sales: using digitalization


The digital transformation has changed marketing & sales dramatically - lead management in particular is crucial today:

  • In modern lead management, marketing and sales work hand in hand: marketing generates qualified leads online; these are then strategically processed by sales.

  • Social selling opens up new opportunities: Use social networks such as LinkedIn or Xing specifically to build your business network!

These tools not only increase sales - they also offer long-term prospects for acquiring new customers.

Sales training courses available throughout Germany!


Our seminars take place regularly in cities such as Hamburg, Berlin, Munich, Frankfurt, Cologne and Stuttgart. The content is taught using modern teaching methods: Video training, case study discussions and checklists ensure that your knowledge is immediately applicable in practice.

Do you have any questions? You can contact our customer service by phone 0761 898 - 44 22 or by e-mail to

service@haufe-akademie.de

gladly at your disposal.

We look forward to welcoming you to one of our training sessions soon!

We are happy to help

Get in touch

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

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