Sales training

Selling confidently and convincingly

With sales training from the Haufe Akademie , you can give your work as a salesperson or sales manager even more impact. Actively work on the persuasiveness and confidence of your presentation and develop your soft skills in the areas of conflict and time management. After all, the success of a company depends directly on the skills, personality and customer focus of its sales staff.

Charisma, persuasiveness and self-organization are not innate. Like many other skills, they can be learned. If you want to make yourself fit for sales or develop your employees in this area with further training, you will find a large selection of sales training courses and seminars at the Haufe Akademie .

Persuasiveness and confidence

Sales rhetoric has its very own rules. If you know them, you have a clear advantage as a salesperson and can achieve greater success. Our 2-day sales training course "Rhetoric for salespeople" teaches the techniques of rhetorical persuasion and explains the background to neuro-communication. Salespeople also learn how to deal confidently with nervousness and stage fright and how to use their voice, language and body language to their advantage.

In sales, managers are confronted with particularly great challenges. They are often the focus of attention, have to master difficult conversational situations and deal calmly with stage fright and stress. Our 2-day training "Rhetoric for managers in sales" addresses these special circumstances and trains participants to convince others confidently, purposefully and effectively.

Salespeople today often have to deliver a top performance in order to win customers. They often only have a few minutes to present the product and company in the best possible light and make a convincing case. The 2-day "Presentation and argumentation training for salespeople" helps them to make the most of this opportunity and achieve the best results.

When used consciously, body language is an important tool for persuasion. Salespeople should not only rely on their intuition, but also learn to control their external impact in a targeted manner. In the sales training course "More sales success through active body language", you as a salesperson will learn how to appear authentic and credible and how to use your body language actively, consciously and effectively. This will increase your persuasiveness and confidence.

Soft skills for sales staff

Sales employees sit at the interface between customers and the company. Unfortunately, the wishes and expectations of both parties sometimes diverge greatly - an enormous potential for conflict. In our 2-day training "Conflict management for sales", you will learn how sales staff can master difficult situations with confidence. The training uses many practical cases to teach effective conflict resolution strategies and effective discussion techniques.

Sustainable customer relationships do not only pay off in the event of conflicts. They are the very foundation of successful sales. Every good salesperson is faced with the task of systematically and sustainably developing and expanding their relationships. In the 2-day training "Professional relationship management for sales", you will learn how to better understand customer needs and how to optimize your communication at the relationship level.

Things often get busy in sales - the more ambitious the targets, the more extensive the tasks. This high volume can only be achieved with disciplined efficiency. Our "Time management and self-organization for salespeople" training course provides salespeople with support. It teaches sales staff how to set priorities and organize themselves better. This reduces time pressure and allows them to make sensible sales decisions with a cool head and concentrate on promising strategies.

Trends in online sales

Digitalization has fundamentally changed the work in marketing and sales. Some sales tasks have moved to marketing . This applies in particular to lead management. marketing generates interested parties online and develops them until they are ready for sales. It provides sales with qualified leads, and sales can develop its strategy to best suit them.

Modern lead management, in which marketing and sales work well together, can increase turnover and boost company growth. This also means better earning opportunities for sales staff. However, it doesn't always have to be commissions; an alternative is variable remuneration in sales, which rewards sales success.

In order to increase sales, the digital world offers salespeople completely different opportunities to acquire new customers than before. They just need to be seized. The right leads can easily be found online: With social selling, salespeople make use of social networks and strategically build up their contacts in business networks. Used correctly, this is a very effective way to reach customers!

Sales training: Dates throughout Germany

Our sales training seminars take place regularly in all major German cities such as Hamburg, Berlin, Munich, Frankfurt, Cologne and Stuttgart. Our expert speakers use modern teaching methods such as video training, discussions of case studies, checklists and group exercises.

Do you have any questions about the process, content or costs of our sales training courses? Please contact our customer service: Our friendly staff will be happy to help you by telephone on 0761 898 - 44 22 and by e-mail at service@haufe-akademie.de.

We look forward to welcoming you to one of our sales training courses soon.