Key Account Management

Key account management or key customer care is a firmly established term in sales management. It describes a specific form of acquiring, developing and retaining particularly important strategic customers who demand more from you than simply large customers. Key account management is a way of providing adequate support for the challenges faced by customers, also driven by Industry 4.0 and digitalization. Those who can position themselves convincingly for the future will remain in the circle of potential suppliers. In our training courses, you will learn the prerequisites for meeting your customers at eye level as a key account manager.

Managing key accounts professionally I

Success factors - instruments - methods
(865)

at 13 locations and online

2 days

Training

 German

Managing key accounts professionally II

Sustainably improve customer relationships - successfully tap into new potential
(173)

at 4 locations and online

2 days

Training

 German

Additional qualification: Global Account Management

International key account management - effective and professional
(8)

at 2 locations and online

2 days

Training

 German

certified Junior Key Account Manager:in

Competent and successful right from the start

4 days

Course

 German

certified Key Account Manager - Branded goods and consumer goods

Further training for the successful support of your key accounts
(103)

at 3 locations and online

see details

Further training

 German

certified Key Account Manager:in Capital Goods and Services

Further training for the successful support of your key accounts
(283)

at 5 locations

see details

Further training

 German

certified manager KAM / Head of Key Account Management

Take the performance of your key account management team to the next level
New

6 days

Course

 German

Successfully selling complex solutions: Training for Key Account Managers

(33)

at 3 locations and online

3 days

Training

 German

Strategic selling

From individual measures to strategic customer management
(412)

at 5 locations and online

2 days

training

 German

Make the Deal! Negotiation training for key account managers

Conducting complex negotiations with key accounts more successfully
(96)

at 4 locations and online

2 days

Training

 German

Strategic customer acquisition through customer profiling

Acquisition strategy for more customers and higher sales
(49)

at 3 locations and online

2 days

Training

 German

Professional relationship management for sales

Systematic - sustainable - successful
(218)

at 4 locations and online

2 days

training

 German

Project management for distribution and sales

The most important basics for your project success
(215)

at 5 locations and online

2 days

Training

 German

Further training in key account management

In this section you will find further education, training courses and seminars for both prospective Key Account Management employees and advanced and experienced Key Account Managers. Haufe Akademie offers beginners the Key Account Management I training, in which beginners learn how to successfully manage major customers. In the advanced training courses Certified Key Account Manager Capital Goods and Services and Certified Key Account Manager Branded Goods and Consumer Goods , (future) key account managers can further develop their knowledge in the desired areas. In addition, experienced key account managers can improve and specialize their knowledge in the Key Account Management II training. We also offer you advanced training in key account management on overarching topics such as project management for sales and distribution and strategic selling , so that your sales staff can sell more successfully and your company remains successful in the long term.

You can easily book all our training courses for your key account management online in our store. Simply select a training course for your key account management, choose a date and city and follow the booking process.

Tasks of Key Account Managers

Key account management goes back to a development that began in the USA in the early 1970s. At that time, consulting and support focused on fewer and fewer customers. The main task of key account management is to maintain the relationship with these "key customers" through regular contact and to lead to a long-term business relationship. The key account manager develops sustainable, customer-specific solutions, offers the customer attractive added value and makes the economic advantage that the customer gains from the collaboration transparent and measurable. Successful key account management makes a significant contribution to improving a company's competitiveness.

Here you can learn how to look after your key customers in a sustainable and structured way and retain them in the long term through targeted customer development measures!

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Stephanie Göpfert

Head of Customer Service

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Questions & Answers

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