Key Account Management

Further training in key account management

The Haufe Akademie offers a wide range of further education, training courses and seminars for all levels of experience in key account management (KAM) - from beginners to experienced professionals.

For beginners: the basics of key account management

• Key Account Management I:Perfect for beginners! In this training course, you’ll learn how to successfully manage key accounts and build long-term business relationships.

Certified further training: Specialization by industry

If you have already gained some experience or would like to specialize, the following programs are available to you:

1. Certified Key Account Manager for Capital Goods and Services:In-depth knowledge specifically tailored to the B2B sector.

2. Certified Key Account Manager for Branded Goods and Consumer Goods:Focus on the B2C sector – ideal for working with retail chains or consumer markets.

For advanced users & experts: expand your know-how

• Key Account Management II:This training is designed for experienced KAMs who wish to expand their expertise in order to address customer needs more effectively and develop sustainable solutions.

Overarching topics in distribution & sales

In addition to specialized KAM training, we also offer training courses on overarching skills:

• Project Management for distribution and sales:Learn how to plan and execute projects efficiently—tailored to sales requirements.

• Strategic Selling:Develop strategies to build lasting customer relationships and effectively achieve your sales goals.

These courses help your employees to be more successful in sales and ensure the long-term success of your company.

Tasks of a Key Account Manager (KAM)

The KAM concept originated in the USA in the 1970s with the aim of providing more intensive support to fewer customers. The main task of a KAM is to:

1. Building long-term business relationships through regular contact.

2. To offer customized solutions.

3. Presenting attractive added value and economic benefits in a transparent manner.

4. To sustainably strengthen the company's competitiveness through strategic customer management.

With targeted development measures, our participants not only learn how to look after key customers in a structured way, but also how to retain them in the long term.

How to book your training with the Haufe Akademie

All training courses can be conveniently booked online:

1. Select your desired training .

2. Choose a suitable date and city (e.g. Munich, Berlin or Hamburg).

3. Follow the booking process - quick & easy!

Let's work together to ensure that your team or you as a Key Account Manager are optimally prepared!