Key Account Management
Key account management or key customer care is a firmly established term in sales management. It describes a specific form of acquiring, developing and retaining particularly important strategic customers who demand more from you than simply large customers. Key account management is a way of providing adequate support for the challenges faced by customers, also driven by Industry 4.0 and digitalization. Those who can position themselves convincingly for the future will remain in the circle of potential suppliers. In our training courses, you will learn the prerequisites for meeting your customers at eye level as a key account manager.
Managing key accounts professionally I
at 13 locations and online
2 days
Training
German
Managing key accounts professionally II
at 4 locations and online
2 days
Training
German
Additional qualification: Global Account Management
at 2 locations and online
2 days
Training
German
certified Junior Key Account Manager:in
4 days
Course
German
certified Key Account Manager - Branded goods and consumer goods
at 3 locations and online
see details
Further training
German
certified Key Account Manager:in Capital Goods and Services
at 5 locations
see details
Further training
German
certified manager KAM / Head of Key Account Management
6 days
Course
German
Successfully selling complex solutions: Training for Key Account Managers
at 3 locations and online
3 days
Training
German
Strategic selling
at 5 locations and online
2 days
training
German
Make the Deal! Negotiation training for key account managers
at 4 locations and online
2 days
Training
German
Strategic customer acquisition through customer profiling
at 3 locations and online
2 days
Training
German
Professional relationship management for sales
at 4 locations and online
2 days
training
German
Project management for distribution and sales
at 5 locations and online
2 days
Training
German
Further training in key account management
In this section you will find further education, training courses and seminars for both prospective Key Account Management employees and advanced and experienced Key Account Managers. Haufe Akademie offers beginners the Key Account Management I training, in which beginners learn how to successfully manage major customers. In the advanced training courses Certified Key Account Manager Capital Goods and Services and Certified Key Account Manager Branded Goods and Consumer Goods , (future) key account managers can further develop their knowledge in the desired areas. In addition, experienced key account managers can improve and specialize their knowledge in the Key Account Management II training. We also offer you advanced training in key account management on overarching topics such as project management for sales and distribution and strategic selling , so that your sales staff can sell more successfully and your company remains successful in the long term.
You can easily book all our training courses for your key account management online in our store. Simply select a training course for your key account management, choose a date and city and follow the booking process.
Tasks of Key Account Managers
Key account management goes back to a development that began in the USA in the early 1970s. At that time, consulting and support focused on fewer and fewer customers. The main task of key account management is to maintain the relationship with these "key customers" through regular contact and to lead to a long-term business relationship. The key account manager develops sustainable, customer-specific solutions, offers the customer attractive added value and makes the economic advantage that the customer gains from the collaboration transparent and measurable. Successful key account management makes a significant contribution to improving a company's competitiveness.
Here you can learn how to look after your key customers in a sustainable and structured way and retain them in the long term through targeted customer development measures!