Key Account Management

Further training in key account management

The Haufe Akademie offers a wide range of further education, training courses and seminars for all levels of experience in key account management (KAM) - from beginners to experienced professionals.

For beginners: the basics of key account management

• Key Account Management I: Perfect for beginners! In this training course, you will learn how to successfully manage key accounts and build long-term business relationships.

Certified further training: Specialization by industry

If you have already gained some experience or would like to specialize, the following programs are available to you:

1. Certified Key Account Manager for capital goods and services: In-depth knowledge specifically for the B2B sector.

2. Certified Key Account Manager Branded Goods and Consumer Goods: Focus on the B2C sector - ideal for working with retail chains or consumer markets.

For advanced users & experts: expand your know-how

• Key Account Management II: This training is aimed at experienced KAMs who want to expand their expertise in order to respond even more specifically to customer needs and develop sustainable solutions.

Overarching topics in distribution & sales

In addition to specialized KAM training, we also offer training courses on overarching skills:

• Project management for distribution and sales: Learn how to plan and implement projects efficiently - tailored to sales requirements.

• Strategic selling: Develop strategies to sustainably expand customer relationships and effectively achieve your sales targets.

These courses help your employees to be more successful in sales and ensure the long-term success of your company.

Tasks of a Key Account Manager (KAM)

The KAM concept originated in the USA in the 1970s with the aim of providing more intensive support to fewer customers. The main task of a KAM is to:

1. Building long-term business relationships through regular contact.

2. To offer customized solutions.

3. Presenting attractive added value and economic benefits in a transparent manner.

4. To sustainably strengthen the company's competitiveness through strategic customer management.

With targeted development measures, our participants not only learn how to look after key customers in a structured way, but also how to retain them in the long term.

How to book your training with the Haufe Akademie

All training courses can be conveniently booked online:

1. Select your desired training .

2. Choose a suitable date and city (e.g. Munich, Berlin or Hamburg).

3. Follow the booking process - quick & easy!

Let's work together to ensure that your team or you as a Key Account Manager are optimally prepared!