Further training in key account management

In this section you will find further education, training and seminars for prospective employees in key account management as well as for advanced and experienced key account managers. The Haufe Akademie offers beginners the Key Account Management I training course, in which beginners learn how to successfully manage key accounts. In the further training courses Certified Key Account Manager for Capital Goods and Services and Certified Key Account Manager for Branded Goods and Consumer Goods, (future) key account managers can gain even more in-depth training in the desired areas. In addition, experienced key account managers can improve and specialize their knowledge in the Key Account Management II training course. We also offer further training in key account management on overarching topics such as project management for distribution and sales and strategic selling so that your employees in sales and distribution sell more successfully and your company remains successful in the long term.

You can easily book all our training courses for your key account management online in our store. Simply select a training course for your key account management, choose a date and city and follow the booking process.

Tasks of Key Account Managers

Key account management goes back to a development that began in the USA in the early 1970s. At that time, consulting and support focused on fewer and fewer customers. The main task of key account management is to maintain the relationship with these "key customers" through regular contact and to lead to a long-term business relationship. The key account manager develops sustainable, customer-specific solutions, offers the customer attractive added value and makes the economic advantage that the customer gains from the collaboration transparent and measurable. Successful key account management makes a significant contribution to improving a company's competitiveness.

Here you can learn how to look after your key customers in a sustainable and structured way and retain them in the long term through targeted customer development measures!