training
This training is held in German.
By anchoring sustainability in your business development, you create new opportunities for growth and innovation. This training provides you with the expertise you need to successfully implement sustainable principles in your business development process. As a business development manager, you will learn how to effectively integrate sustainable approaches into your corporate strategy, anchor sustainability and exploit potential to increase your company's success.
Contents
Fundamentals of sustainability
- Definition of terms, historical development, legal requirements, influencing factors, reporting and key figures.
- Opportunities and risks, success factors.
Successful sustainability approaches in business development
- Business areas, organization, market and competitive strategies.
- Product and service portfolio, service management, resource and competence development, controlling.
Business development through sustainable management of the relevant processes
- Innovation management, sales channel design, stakeholder and customer management, service behavior.
- Analysis and optimization of business processes with regard to sustainability goals.
- Managing and incentivizing sustainability in business development.
Communicating and marketing sustainability effectively
- Sustainability in mission, guiding principles and vision.
- Development of a sustainable, authentic brand and communication strategy - internally and externally.
- Best practice examples.
Development of your individual Sustainable Business Development concept
- As-is analysis, framework conditions, objectives.
- Concept development, presentation and discussion.
Implementation of the sustainable business development concept
- Strategic and operational challenges, responsibilities and structures, competencies and qualification measures, controlling and reporting.
- Using digitalization, AI and social media effectively for concept implementation.
- Change management and leadership strategies.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- Expand your specialist knowledge of sustainability and its importance in business development.
- Identify opportunities and challenges for sustainable business development.
- Get to know successful sustainability approaches in business development.
- Bring sustainability to your business development and achieve lasting competitive and profit advantages.
- Find out how to identify resource efficiency potential and use it for your company's success.
- Develop a customized Sustainable Business Development concept for your company.
- Take the first steps towards successful implementation and integration of this concept in your company.
Methods
You will receive practical and intensive training and acquire the necessary knowledge and skills to effectively integrate sustainable approaches into your corporate strategy as a business development manager. Individual and group work, personal consultation, discussion of case studies, exchange of experience, trainer input, experiential and action-oriented learning are at the forefront. You will work on your individual sustainable business development concept and receive direct feedback that will help you move forward!
Recommended for
All current and future (junior) business development managers, sales managers, sales managers, account managers, global account managers, key account managers, portfolio and partner managers and managing directors who need the necessary knowledge and skills to successfully implement sustainable principles in the business development process.
Further recommendations for "Sustainable Business Development"
certified manager Business Development / Head of Business Development
certified Business Development Manager:in
Negotiation training for business development managers
Compact Knowledge Business Development
Managing business development projects professionally
Successful cooperation and partner management in business development
Targeted management of successful changes
On-site training together
Booking number
35039
35039
€ 1.590,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Start dates and details
22.09.2025
Düsseldorf
Booking number:
35039
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 22.09.2025
09:00 am - 5:00 pm
Tuesday, 23.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
19.03.2026
Hamburg
Booking number:
35039
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 19.03.2026
09:00 am - 5:00 pm
Friday, 20.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
35039
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
35212
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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