training
This training is held in German.
In sales, diversity is becoming a key component for success. As a leader, you face the challenge of creating an environment where everyone's unique backgrounds are not only recognized, but viewed as valuable resources. This training provides you with practical tools to successfully take advantage of a diverse sales team and learn how to generate competitive advantage by making products and services attractive to a broader range of customers.
Contents
Introduction to diversity and inclusion
- What is diversity? What is inclusion?
- Why are they important in sales?
- Statistics and research results.
- Personal reflection: attitudes and beliefs.
Diversity of customers
- Understanding the diverse customer base.
- The importance of cultural competence in sales.
- Adaptation to different customer expectations.
Various sales teams
- Advantages of a diverse sales team.
- Challenges in team dynamics.
Communication and interaction
- Avoidance of microaggressions.
- Diversity-conscious communication.
Unconscious bias
- Understanding and identifying unconscious biases.
- Effects on sales decisions.
Strategies and application - adapting the sales strategy
- Development of sales strategies for various target groups.
- Design of a diversity-conscious sales strategy.
Conflict management and inclusion
- Dealing with conflicts in various teams.
- Promoting an inclusive team culture.
Measurement and performance review
- Definition of relevant KPIs for diversity in sales.
- Develop an action plan for your own area.
Conclusion and personal action plan
- Summary and key findings.
- Personal action plan: Implementation of the findings in your own company.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will learn how to increase the satisfaction of your employees and at the same time meet the needs of a diverse customer structure.
- You will be able to optimize sales strategies and find innovative solutions for the challenges of the modern market.
- Prepare to expand your leadership skills, improve your sales results and shape a sales culture based on valuing diversity.
- You will learn methods to increase the performance of your team by utilizing the diversity of its members.
- You will learn how to build a positive and respectful corporate culture that values and supports all employees .
- You will learn how to optimize your sales strategy for various target groups.
- You learn from other managers through networking opportunities and the exchange of best practices.
Methods
You will receive practical and intensive training and acquire the necessary knowledge and skills to effectively integrate diversity into your corporate strategy as a sales manager, sales director, team leader or sales executive. The focus is on individual and group work, Personal consultation, discussion of case studies, exchange of experience, trainer input, experiential and action-oriented learning. You will work on your individual diversity concept and receive direct feedback that will help you move forward!
Recommended for
All current and future distribution and sales executives, sales managers, sales managers, heads of sales, heads of business development, heads of key account management, sales managers, sales managers, account managers, key account managers, portfolio and partner managers and managing directors who need the necessary knowledge and skills to successfully implement diversity principles in the sales process.
Further recommendations for "Diversity in sales"
On-site training together
Booking number
35294
35294
€ 1.540,-
plus VAT
2 days
in Stuttgart
on 28.01.2026
German
Joint online training
Start dates and details
28.01.2026
Stuttgart
Booking number:
35294
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 28.01.2026
09:00 am - 5:00 pm
Thursday, 29.01.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
35294
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
35519
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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