ChatGPT & Co. in Sales – The Basics

Optimizing day-to-day sales with AI support

Training
Focus AI
This training is held in German.
In this hands-on introductory seminar, you’ll dive into the world of AI and discover the enormous potential of ChatGPT and similar tools for your sales team. Through hands-on exercises using trial accounts for leading AI models, such as ChatGPT 5.0, you’ll explore the wide range of applications in your day-to-day sales work. Whether it’s writing copy, preparing for sales calls, or analyzing data—experience how AI simplifies your sales work, boosts your efficiency, and helps you optimize your daily sales routine with AI support.

Contents

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

 Contents AI basics: what you really need to know

  • Deep dive into ChatGPT & Co.: Which tool does what best?
  • Prompt Engineering for Sales Professionals: How to Get the Most Out of It.
  • Avoiding No-Gos: Staying Safe on the Road with Customer Information & Data Protection.

Lead machine at full speed

  • Lead Generation 2.0: AI as Your Virtual Sales Development Rep.
  • Market Analysis at the Touch of a Button: Smartly Identify New Target Audiences.
  • Identify Success Patterns: Automatically Extract the Secrets to Success from Your Top Deals.

From the inquiry to the top offer

  • Quick Qualification: Prioritizing the Right Leads.
  • Quote Booster: Customized proposals in half the time.
  • Follow-up 2.0: Smart follow-ups without being a nuisance.

Conversations that convince

  • Deluxe Meeting Preparation: Research & Discussion Guides with AI.
  • Handling Objections Like a Pro: Quick-Witted Arguments at Your Fingertips.
  • Pricing Strategy: Making Value-Based Arguments with AI Support.

Customer loyalty on a new level

  • Complaint Management with a "Wow" Factor.
  • After-Sales Power: Proactive Customer Support Strategies.
  • Analyzing & Acting on Feedback: What Your Customers Really Want.

Reporting & Analytics

  • Sales Reporting Without Excel Chaos.
  • Spotting trends before everyone else does.
  • AI-Powered Forecasting: Accurate Forecasts.

Team power with AI

  • Accelerate onboarding: Get new sales reps up to speed faster.
  • Coaching 2.0: AI as a Sparring Partner for Your Team.
  • Share and scale best practices.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

Through hands-on exercises using free trial access to leading AI models, such as ChatGPT 5.0, you’ll explore the wide range of applications in sales right during training.

  • You'll receive free access to ChatGPT 5.0 or another comparable AI model for the duration of the seminar.
  • You will gain an overview of the many possible applications of AI in sales.
  • You'll gain a deeper understanding of ChatGPT and other AI models, as well as the underlying language models.
  • You'll learn which tasks and processes in sales can be automated using ChatGPT.
  • You know the challenges and limitations of using ChatGPT in sales.
  • You will acquire knowledge of various use cases and solution approaches for the application of ChatGPT in sales.
  • You can gather ideas for your own initial use cases and develop project plans for the introduction in your company.
  • You will gain insight into the future development of AI and ChatGPT in sales.
  • You will find out what benefits other AI models offer.
  • You benefit from best practices and stay up to date with this rapid development.

The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.

Methods

The online training is designed to be interactive. It consists of instructor-led sessions, live demos, exercises, and best-practice examples. You’ll learn how to use ChatGPT 5.0 and other AI models, and you’ll apply what you’ve learned directly in hands-on exercises. Most of the exercises take place directly in ChatGPT within your browser.

Please note:

In general, you can participate in the training event if you don’t have your own OpenAI or ChatGPT account. Through hands-on exercises using free trial access to leading AI models, such as ChatGPT 5.0, you’ll explore the wide range of applications in sales right during training.

If you decide to create your own ChatGPT 5.0 account (preferably before the seminar begins) so training event work hands-on with your own ChatGPT account during the training event , you do so at your own risk and must accept the service’s terms of use (https://openai.com/policies/terms-of-use). If you plan to use business e-mail, please discuss this with your data protection officers in advance. We recommend that you do not enter any personal data into ChatGPT.

Tool

The following third-party tool can be used in the event:

Recommended for

This introductory training course is designed for anyone who wants to optimize their day-to-day sales activities with AI support. Sales representatives, specialists, and managers in sales and marketing; (key) account managers; sales directors; and business development managers who want to improve their sales efficiency and customer relationships with the help of artificial intelligence (AI). attendees will attendees how to use AI tools and technologies in their sales processes.

Do you already have practical experience using ChatGPT or similar AI tools? In the advanced seminar “ChatGPT & Co. in Sales – Advanced,” BNR: 42864, you’ll transform repetitive sales tasks into intelligent, AI-powered workflows.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Questions about the training content

Because the world of sales is changing rapidly and traditional sales processes are increasingly supported by digital technology. In this training course, you will learn how to use AI models in a targeted manner to automate time-consuming tasks, qualify leads more quickly, and increase your closing rates. This will make your daily work more efficient and measurably increase your sales performance.

Many leads are generated digitally today and need to be evaluated quickly. In this training, you will learn strategies and practical applications that you can use to identify new target groups with the help of AI and prioritize them automatically. This allows you to focus on promising contacts and increase your conversion rates.

Creating customized proposals often takes a lot of time. In this training course, you will learn how AI tools can help you create tailored proposals more quickly and prepare them in a structured manner. This means you can get to your customers sooner, appear more professional, and improve your proposal acceptance rate.

Prepared customer meetings are more effective. During training, you use AI to develop conversation guides and talking points that are tailored precisely to the needs of your customers. This means you are better prepared for meetings, can address objections more quickly, and increase the likelihood of closing a deal.

Market data and trends change rapidly, and you need to stay up to date. You will learn how AI tools automate market analysis and extract patterns from successful deals. This allows you to remain strategically flexible, identify opportunities early on, and derive appropriate measures more quickly.

Joint online training
Booking number
35287
€ 890,- plus VAT
1 day
Online
6 Events
German
Events
Train several employees
Price upon request
1 day
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Appointment scheduled on an individual basis
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  • Direct application in practice
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This training is available as part of course:

certified in Sales

Further recommendations for “ChatGPT & Co. in Sales – Basics”

Ratings and feedback from our participants

4.5
122 Ratings
training content:
4.4
Content comprehensibility:
4.4
Practical relevance:
4.3
Trainer expertise:
4.7
Participant orientation:
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Method variety:
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Start dates and details

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16.09.2026
Live-Online
Booking number: 35287
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
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Wednesday, 16.09.2026

09:00 am - 5:00 pm

05.10.2026
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€ 1,059.10 incl. VAT.
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Monday, 05.10.2026

09:00 am - 5:00 pm

19.11.2026
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Thursday, 19.11.2026

09:00 am - 5:00 pm

07.12.2026
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Monday, 07.12.2026

09:00 am - 5:00 pm

27.01.2027
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Wednesday, 27.01.2027

09:00 am - 5:00 pm

15.03.2027
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Monday, 15.03.2027

09:00 am - 5:00 pm

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