Training
This training is held in German.
Learn how to use LinkedIn effectively to maximize your sales success. During the seminar, we will show you how to build a strong persona and use it to target your audience. You will learn how to optimize your LinkedIn profile and use networking strategies to find the "right" contacts and build long-term relationships. Learn how to utilize the full potential of LinkedIn by effectively using multipliers, groups and hashtags to increase your reach. You will also learn how to use AI tools such as ChatGPT to create engaging content that communicates your messages successfully and creatively.
Contents
Introduction to social selling
- Characteristics of modern distribution.
- The characteristics of social selling.
- Why there is no way around LinkedIn.
- How to build and use a good persona.
LinkedIn Deepdive
- The starting point for successful social selling: your own positioning.
- The perfect sales profile.
- Networking: How to find the "right" people and network with them.
- Maintain contacts and build trust.
- Multipliers, groups and hashtags.
- Content and messages for your own posts - including tips on the creative use of ChatGPT for content creation.
- Dos and don'ts for your own posts.
Social selling in practice
- The interface between sales & marketing: The role of the company page.
- Using social selling efficiently in everyday working life.
- Helpful tools for automation, communication and content creation, including ChatGPT for creative support and inspiration.
- Storytelling.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will receive up-to-date impulses for lead and customer acquisition in social networks.
- You will learn how you can integrate social selling into your day-to-day work.
- After the training you will have an updated, attractive LinkedIn profile.
- You will learn how to build and maintain your personal network.
- You will get to know the search function to find potential leads, decision-makers and multipliers.
- You know how to navigate social business networks in order to achieve the greatest possible advantages: This will enable you to appear, act and network with confidence.
- You will learn how sales and marketing can best benefit from integrated social selling measures.
- You will define the topics & messages you can talk about on social media.
- They know how to produce good content for LinkedIn and how to use AI tools for this.
Your company's page is undoubtedly very important for an optimal LinkedIn presence. But the personal profiles of employees have even greater potential. That's why this seminar focuses on the individual.
If required, we can also talk about paid advertising (Paid Ads) on LinkedIn during the seminar.
We will show you how to create engaging content and learn best practices for your posts so that you can successfully communicate your messages. In addition, you will learn how to seamlessly integrate social selling into your daily work. Discover helpful tools for automation, communication and content creation that will help you work more efficiently and increase your success. And last but not least, we will introduce you to the power of storytelling. Learn how to inspire your customers and build a deeper connection with compelling stories. Register now for our training and take advantage of this unique opportunity to unleash your sales potential and increase your success in social selling. Be ready to take your sales strategy to the next level!
Methods
In-person events
Presentation of theoretical and practical know-how, trainer input, case/best-practice examples, exercises, discussion, exchange of experience, checklists.
Possible third-party tools:
- ChatGPT
The following third-party tool can be used in the event:
Live online events
Presentation of theoretical and practical know-how, trainer input, case/best-practice examples, exercises, discussion, exchange of experience, checklists.
Possible third-party tools:
- Chat GPT
The following third-party tool can be used in the event:
Recommended for
This training is aimed at participants who want to rediscover the topic of social selling for themselves and their company, e.g. sales persons, key account managers, sales managers, marketing managers, sales managers, sales coordinators, pre-sales employees, communications and PR managers, internal sales staff, specialist and (junior) managers from sales, sales, managing directors, sales managers, area sales managers and regional managers who want to appear, act and network professionally in business networks.
Further recommendations for "Smart Social Selling: Lead and customer acquisition in social networks"
Attendees comments
"The trainer responded to all questions and was able to give appropriate answers. It was a good mix of theory and practical exercises."
Bastian Simon
Zero-Lack GmbH & Co KG
"The trainer conveyed the individual topics very clearly and responded very well to the individual questions. He gave us various tasks, which were discussed together, which I thought was very good. We also had to work in small teams again and again. He was always able to answer questions immediately. In general, he brought a very relaxed and friendly atmosphere to the group, which made the two days of training very enjoyable! We could have gone on and on."
Jana Witzl
KERAFOL - Keramische Folien GmbH & Co. KG
Seminar evaluation for "Smart Social Selling: Lead and customer acquisition in social networks"
4.5 from 5
with 66 reviews
training content:
4.4
Content comprehensibility:
4.7
Practical relevance:
4.1
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.6
On-site training together
Booking number
30693
30693
€ 1.540,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Booking number
32468
32468
€ 1.540,-
plus VAT
2 days
Online
on 19.03.2026
German
Start dates and details
13.01.2026
Mannheim
Booking number:
30693
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 13.01.2026
09:00 am - 5:00 pm
Wednesday, 14.01.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
19.03.2026
Live-Online
Booking number:
32468
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 19.03.2026
09:00 am - 5:00 pm
Friday, 20.03.2026
09:00 am - 5:00 pm
09.07.2026
Cologne
Booking number:
30693
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 09.07.2026
09:00 am - 5:00 pm
Friday, 10.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
30693
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32468
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
