Course
This course is held in German.
The optimization of the sales process in times of digitalization, the extended sales funnel in digital sales and the development of a digital sales strategy are your core tasks as a Digital Sales Manager. In this training course, you will acquire comprehensive digitalization and process know-how, equip yourself for current and future challenges in sales and professionally prepare your sales team for the digital transformation in the B2B environment.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
certified Digital Sales Manager:in
Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Module 1: Presence or live online
2 days
Digitalization in sales
Digitalization in sales
-
Definition of digital sales.
-
Introduction of digitalization in sales.
-
Using the opportunities of digitalization in sales.
-
The customer contact points in digital sales.
-
Lead generation and lead development in digital sales.
-
Digital Selling.
Lessons Learned
You deepen your knowledge in your professional practice.
Module 2: Presence or live online
2 days
Digital sales strategy: systematic planning and professional implementation
Digital sales strategy: systematic planning and professional implementation
-
Introduction of digitalization in sales.
-
Inventory and existing customer matrix.
-
Benefit matrix - Advanced, Positioning.
-
Customer acquisition and content strategy.
-
How do you develop your leads and existing customers?
-
Digital strategy for your sales phases
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Compulsory modules can be waived with proof of appropriate qualification (confirmation of participation, certificates, work certificates, etc.).
Final examination
45 minutes
E-exam certified Digital Sales Manager:in
With this practice-orientedcertified Digital Sales Manager" training course, you will lay the foundations for your successful work as a Digital Sales Manager. You will acquire versatile professional and methodological skills.
- You have the flexibility to decide when and where you take the individual modules.
- The seminars for admission to the e-examination can also be booked individually.
- We recommend that you follow the recommended sequence for the compulsory seminars.
- Complete all modules within approx. 1 to 2 years.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- High flexibility: You decide when and where you attend the individual modules.
- Certification: This recognized qualification gives you a head start as a certified Digital Sales Manager.
- Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.
- Individual feedback: In each module you will receive practical impulses and individual feedback from the trainer.
Recommended for
Specialists and (junior) managers from B2B sales, digital sales managers, sales managers/account managers, business development managers, key account managers, sales and marketing, sales persons, sales managers, key account managers, product managers, managing directors and decision makers, sales persons with and without management functions, (key) account managers, key account managers, sales managers, inside sales staff, area sales managers and regional managers who want to prepare their sales professionally for the digital transformation and strategically exploit digital opportunities.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The training content of all modules is tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management " certified Digital Sales Manager". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified Digital Sales Manager:in"
Further training together
Booking number
4890
4890
€ 2.990,-
plus VAT
4 days
2 compulsory seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
4 days
2 compulsory seminars and e-exam
In-person or Online
with certificate
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
