Course
This course is held in German.
The optimization of the sales process in times of digitalization, the extended sales funnel in digital sales and the development of a digital sales strategy are your core tasks as a Digital Sales Manager. In this training course, you will acquire comprehensive digitalization and process know-how, prepare yourself for current and future challenges in sales and professionally prepare your sales team for the digital transformation in the B2B environment.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
certified Digital Sales Manager:in
Local. Digital. Your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Module 1: Presence or live online
2 days
Digitalization in sales
Digitalization in sales
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Definition of digital sales.
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Introduction of digitalization in sales.
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Opportunities of digitalization in sales.
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Customer contact points in digital sales.
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Lead generation and lead development in digital sales.
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Digital Selling.
Lessons Learned
You deepen your knowledge in your professional practice.
Module 2: Presence or live online
2 days
Digital sales strategy: systematic planning and professional implementation
Digital sales strategy: systematic planning and professional implementation
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Introduction of digitalization in sales.
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Inventory and existing customer matrix.
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Benefit matrix - Advanced, Positioning.
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Customer acquisition and content strategy.
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How do you develop your leads and existing customers?
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Digital strategy for your sales phases
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Compulsory modules can be waived with proof of appropriate qualification (confirmation of participation, certificates, work certificates, etc.).
Final examination
45 minutes
E-exam certified Digital Sales Manager:in
With this practice-orientedcertified Digital Sales Manager" training course, you will lay the foundation for your successful work as a Digital Sales Manager. You will acquire versatile professional and methodological skills.
- You have the flexibility to decide for yourself when and where you take the individual modules.
- The seminars for admission to the e-examination can also be booked individually.
- We recommend that you follow the recommended sequence for the compulsory seminars.
- Complete all modules within approx. one to two years.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- High flexibility: You decide for yourself when and where you attend the individual modules.
- Certification: This recognized qualification will give you a head start as a certified Digital Sales Manager.
- Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.
- Individual feedback: In each module you will receive practical impulses and individual feedback on your work in front of and with people.
Recommended for
Specialists and (junior) managers from B2B sales, digital sales managers, sales managers / account managers, business development managers, key account managers, sales and marketing, sales persons, sales managers, key account managers, product managers, managing directors and decision makers, sales persons with and without management functions, (key) account managers, key account managers, sales managers, internal sales representatives, area sales managers and regional managers who want to prepare their sales professionally for the digital transformation and strategically exploit digital opportunities.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Exam preparation
After the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment in preparation for your final exam.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The training content of all modules is tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully passing the final exam, you will receive the recognizedcertified Digital Sales Manager" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.
Further recommendations for "certified Digital Sales Manager:in"
Further training together
Booking number
4890
4890
€ 2.990,-
plus VAT
4 days
2 compulsory seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
4 days
2 compulsory seminars and e-exam
In-person or Online
with certificate
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