Digital sales strategy: systematic planning and professional implementation

Introduction: Digitalization in sales

• Key learnings from the "Digitalization in sales" training .
• Basics for sales in the digital age.
• Changes and challenges in digital sales.
• Introduction to strategy development.

Existing customer analysis and existing customer matrix

• Your current strategy and your level of digitalization.
• Competitor analysis - How digital is your competition?

What would you like to market digitally in the future?

• Desired customer analysis - the buyer persona advanced concept.
• Benefit matrix - Advanced, Positioning.
• Digital strategy for new and existing customer sales.

Content strategy

• What content do you need to implement your digital strategy?
• Content audit - What content do you already have?
• Content conception for your digital strategy.

Where do you reach your desired customers?

• Introduction of customer touchpoints.
• From touchpoint analysis to touchpoint strategy.
• Lead generation online and offline.

How do you develop your leads and existing customers?

• Introduction of customer journey mapping and analysis.
• Development of customer development processes (lead-nurturing).

Digital strategy for your sales phases

• Digitally optimize the sales process.
• Implementation of your digital sales strategy in practice.