training
This training is held in German.
Opening up and developing new business areas is the essential task in business development. In this training, you will learn how to systematically identify market opportunities and develop smart strategies in order to generate future sales and income. You will gain insights into modern methods of trend recognition and business model development and learn how to develop your own new business strategy and create a convincing business plan to ensure the long-term success of your company.
Contents
New Business - What, when, for what?
- Dimensions: Target groups, internationalization, performance innovation, digitalization.
- Objectives: Promote growth, spread risk, increase returns.
- Recognize the optimal time.
Recognizing opportunities and risks for new business
- Recognizing markets and market opportunities via online and offline media, special events ("black swans"), small data, explorative analyses.
- Updating developments with scenarios, expert forecasts and trend analyses.
- Analyze competitor profiles and competitive intensity.
- Recognize risks with customers, the state, law, politics and your own potential.
Developing a new business strategy
- Business developer toolbox: business model canvas, design thinking, strategy map, TOWS matrix, blue ocean strategy, customer centricity.
- The five principles of agile business development.
- Develop the new business strategy from the new business idea: including objective risk assessment, marketing and sales strategy, capital requirement and liquidity planning, determination of critical success factors.
Practical transfer: You develop your own new business idea.
Create a business plan
- Preparation of capital requirements and liquidity planning.
- When your plan is put through the wringer - this is how you convince entrepreneurs and investors with profitability, security and sustainability.
- Optimization of the business plan through visualization, KPIs, sensitivity analysis, implementation plan.
Practical transfer: You create a business plan for your own new business idea.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
The training shows you how to systematically find and develop new business areas. You will learn about relevant sources of information and apply trend-oriented forecasting methods. You will be familiarized with the latest tools for developing a new business strategy. You will apply the principles of agility to ensure flexibility and customer orientation.
Practical transfer: Based on your strategy, you will develop your own business plan that is geared towards the requirements of decision makers and helps to secure financial support. Take the opportunity to develop your own new business ideas directly in the training and get expert feedback for your professional business plan.
In order to present your own concept to the management board or investors, you need to prepare a capital requirement and liquidity plan. These provide the decision makers with relevant information about the expected financial success and make it possible to determine decision-relevant return ratios.
As a business development manager, sales manager, marketing manager or managing director, you are responsible for new business and face growing challenges. The climate crisis and digitalization are just two of them. A number of methods have been developed in recent times to develop new concepts, projects and products that also help to promote the agility of the company. The business development toolbox includes trend research, business model canvas, design thinking, strategy map, TOWS matrix, blue ocean strategy and methods to promote customer centricity.
Methods
Trainer input, application of the methods using practical examples, processing of new business case studies (best practice and/or from the participants), feedback from a decision-maker's perspective, working with checklists and planning templates, exchange of experience.
Recommended for
Business development managers and junior business development managers, members of management, sales managers, marketing managers, project managers, members of steering committees, Employees of venture capitalists.
Further recommendations for "Compact Knowledge Business Development"
Seminar evaluation for "Compact Knowledge Business Development"
4.2 from 5
with 62 ratings
training content:
4.2
Content comprehensibility:
4.2
Practical relevance:
3.9
Trainer expertise:
4.5
Participant orientation:
4.1
Method variety:
4
On-site training together
Booking number
34136
34136
€ 1.590,-
plus VAT
2 days
in 4 locations
4 Events
German
Joint online training
Start dates and details
31.07.2025
Hamburg
Booking number:
34136
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 31.07.2025
09:00 am - 5:00 pm
Friday, 01.08.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.10.2025
Stuttgart Korntal
Booking number:
34136
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 08.10.2025
09:00 am - 5:00 pm
Thursday, 09.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.02.2026
Berlin
Booking number:
34136
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 12.02.2026
09:00 am - 5:00 pm
Friday, 13.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.03.2026
Wiesbaden
Booking number:
34136
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 16.03.2026
09:00 am - 5:00 pm
Tuesday, 17.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
34136
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32574
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
