Professional conversation management in sales

4 steps to competence in sales talks

• Understanding learning as a process.
• How is behavior automated and how does this benefit the sales pitch?
• Advantages and disadvantages of unconscious competence.
• The difference between learning and applying.

The 4MAT in a sales pitch

• Conclusive sales arguments in 40 seconds - it's possible!
• The customer's attention is the key - arouse interest and curiosity.
• How to explain facts and processes to your customers .
• Tell customers what they get out of it - precise benefit argumentation!

8SAM and consistent in dialog! Conversation management in sales at the highest level

• The opening of the conversation - short and sweet.
• Problem analysis or solution options, who actually determines the direction?
• Control the analysis, the effect of different question forms.
• Turn the sales pitch from a problem to a solution.
• Awaken the customers ' willingness for a joint solution.
• Present your own products/services.
• The consistent use of 4MAT technology in sales talks.
• Courage to close the sale - catching the right moment.
• Don't be afraid of resistance! Clarifying objections with values and motives.
• Follow-up and documentation of the sales call - use your CRM.