Contents
Sales as a communicative interface
- Challenges for communication.
- Communication models self-perception/perception of others; (non-)verbal communication.
- Appearance, inner attitude, rhetoric, body language.
Present sales plans effectively
- Develop the individual presentation structure.
- Authentic and audience-oriented presentation.
- Change sides: Think like the listener.
- The 5-sentence technique: arguing effectively.
- First aid concepts for blackouts, killer phrases & co.
Conducting customer meetings successfully
- Conversation structure, structure.
- Counseling-oriented conversation.
- Listen actively, recognize customer wishes, prevent misunderstandings.
- Building and promoting sustainable relationships.
- Target group-oriented sales arguments: Convincing benefits and added value.
- Stand out positively from the competition.
Negotiate targets, conditions and budgets correctly
- Preparing, conducting and following up negotiations.
- Use question types and techniques in a targeted manner.
- Negotiating according to the Harvard concept.
- The 3-step argumentation strategy.
- Counter objections.
Motivating employees to perform at their best through communication
- Effective rhetoric, positive use of language, criteria for good comprehensibility.
- Recognize types of conversation.
- Recognize and prevent conflicts.
- Motivate, praise, give feedback.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You know the value of communicative competence for your success in sales.
- You present your sales plans effectively.
- You conduct your annual appraisals successfully.
- You negotiate your targets, conditions and budgets correctly.
- You motivate your employees to perform at their best through communication.
- You communicate with competence and confidence.
Important: Please bring your own topics and questions from your sales communication practice to the training.
Methods
In addition to expert input, practical tips and checklists, plenty of room for practicing your own practical communication situations in sales. Individual and group exercises with individual feedback. Work on your own topics and questions.
Recommended for
Specialists and managers from distribution and sales, key account managers and area managers, internal and external sales staff and other sales-related employees who want to professionalize their communication skills in sales in an intensive and practical way.
Further recommendations for "Communication training for sales"
Attendees comments
"I particularly liked the open and cooperative structure, the communication in the meeting and the intensive but relaxed exchange."
"The design and moderation by the trainer was great!"
Seminar evaluation for "Communication training for sales"
5448
Start dates and details
Thursday, 11.09.2025
09:00 am - 5:30 pm
Friday, 12.09.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 01.10.2025
09:00 am - 5:30 pm
Thursday, 02.10.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 01.12.2025
09:00 am - 5:30 pm
Tuesday, 02.12.2025
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 05.02.2026
09:00 am - 5:30 pm
Friday, 06.02.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Tuesday, 24.03.2026
09:00 am - 5:30 pm
Wednesday, 25.03.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 11.06.2026
09:00 am - 5:30 pm
Friday, 12.06.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 03.09.2026
09:00 am - 5:30 pm
Friday, 04.09.2026
08:30 am - 4:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Training is guaranteed to take placeThe participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Munzinger Str. 9
79111 Freiburg
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
