Contents
Psychological basics
- Special features of sales rhetoric.
Dealing with insecurity, stage fright, nervousness
- Tips for reducing inhibitions when speaking - how to gain confidence.
- Causes and effective coping strategies.
Neuro-communication
- How do you achieve the greatest impact with words?
- Which terms should you avoid?
- Learn the language of the professionals to convince your customers right away in the future.
Improving your individual rhetoric
- Speech and speaking style, voice, modulation, speech dynamics, articulation as a means of expression and influence.
Speech consciousness
- Accurate choice of words - How to use your voice and language skillfully as a means of expression and influence.
Body language: interpretation and meaning
- How to convey authentic vitality through your body language.
Listener relationship
- How do you attract the attention of your audience?
- In this way, you trigger the process of targeted attention and curiosity in your customer and build up an arc of suspense.
- In this way, you can convey commitment, honest conviction and authenticity in the sales process with the "spoken word" via the "inner-language process".
- This is how you use parables to reach and anchor yourself in the subconscious of your listeners.
Quick-wittedness
- How to activate your situational spontaneous reaction.
- Activate and constructively use the ability to "think in speech" and react spontaneously to situations.
Exercises with practical content from your professional practice
Checklist for transferring the findings to your specific sales situations
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how to formulate your content in such a way that your customers listen with rapt attention,
- use targeted sales rhetoric to package your arguments in such a way that the emotional level is also addressed,
- thus significantly increasing your chances of closing a sale,
- Use your body language consciously, authentically and effectively,
- to meet customer objections professionally,
- Enhance your image within your own company and in your public image,
- consciously and constructively deal with stage fright and stress and
- to present yourself confidently in sales talks with spontaneity and quick-wittedness.
Methods
Video analysis, practical simulation with feedback, practical examples, exchange of experience, practical transfer in small groups.
Recommended for
Experienced sales persons and young salespeople, key account managers, office staff with customer contacts and sales activities.
Further recommendations for "Rhetoric for sales persons"
Attendees comments
"High quality of the training and the documents, competent seminar leader."

"A very competent speaker and everything was super organized."

"Very entertaining training. Very easy to apply/implement in practice."

"Good practical relevance, lots of practical exercises. Open, constructive feedback from the trainer and the participants."

"Small group, good cooperation, very experienced speaker, good practical relevance."

"I particularly liked the practical work and the team exercises."

"It was well structured and the content was very interesting! "

Seminar evaluation for "Rhetoric for sales persons"







5090
Start dates and details
Thursday, 07.08.2025
09:00 am - 5:00 pm
Friday, 08.08.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 03.11.2025
09:00 am - 5:00 pm
Tuesday, 04.11.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 12.02.2026
09:00 am - 5:00 pm
Friday, 13.02.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.