Rhetoric for sales persons

Psychological basics

• Special features of sales rhetoric.

Dealing with insecurity, stage fright, nervousness

• Tips for reducing inhibitions about speaking - how to gain confidence.
• Causes and effective coping strategies.

 Neuro-communication

• How do you achieve the greatest effect with words? 
• Which terms should you avoid?
• Learn the language of the professionals to convince your customers straight away.

Improve your individual rhetoric

• Speech and speaking style, voice, modulation, speech dynamics, articulation as a means of expression and influence.

Speech consciousness

• Accurate choice of words - How to use your voice and language skillfully as a means of expression and influence.

Body language: interpretation and meaning

• How to convey authentic vitality through your body language.

Listener relationship

• How do you grab the listener's attention?
• In this way, you trigger the process of targeted attention and curiosity among your customers and build up an arc of suspense.
• This allows you to convey commitment, honest conviction and authenticity in the sales process with the "spoken word" via the "inner-language process".
• This is how you use parables to reach and anchor yourself in the subconscious of your listeners.

Quick-wittedness

• How to activate your situational spontaneous reaction.
• Activate and constructively use the ability to "think in speech" and react spontaneously to situations.

Exercises with practical content from your professional practice

Checklist for transferring the findings to your specific sales situations