Rhetoric for sales persons

Score points confidently and convincingly in sales

This training is held in German.
Even the best product can only be sold if you can put your sales arguments into the right words at the right time and express them convincingly. Sales rhetoric teaches you the art of persuasion, effective self-presentation, a confident manner and how to use the spoken word to achieve your goals. You will learn how to present yourself authentically and credibly in sales talks and how to engage your audience on an emotional level rather than just on a factual level, so that your listener says: "Bought!" at the end!

Contents

Psychological basics

  • Special features of sales rhetoric.

Dealing with insecurity, stage fright, nervousness

  • Tips for reducing inhibitions when speaking - how to gain confidence.
  • Causes and effective coping strategies.

 Neuro-communication

  • How do you achieve the greatest impact with words? 
  • Which terms should you avoid?
  • Learn the language of the professionals to convince your customers right away in the future.

Improving your individual rhetoric

  • Speech and speaking style, voice, modulation, speech dynamics, articulation as a means of expression and influence.

Speech consciousness

  • Accurate choice of words - How to use your voice and language skillfully as a means of expression and influence.

Body language: interpretation and meaning

  • How to convey authentic vitality through your body language.

Listener relationship

  • How do you attract the attention of your audience?
  • In this way, you trigger the process of targeted attention and curiosity in your customer and build up an arc of suspense.
  • In this way, you can convey commitment, honest conviction and authenticity in the sales process with the "spoken word" via the "inner-language process".
  • This is how you use parables to reach and anchor yourself in the subconscious of your listeners.

Quick-wittedness

  • How to activate your situational spontaneous reaction.
  • Activate and constructively use the ability to "think in speech" and react spontaneously to situations.

Exercises with practical content from your professional practice

Checklist for transferring the findings to your specific sales situations

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will learn how to formulate your content in such a way that your customers listen with rapt attention,
  • use targeted sales rhetoric to package your arguments in such a way that the emotional level is also addressed,
  • thus significantly increasing your chances of closing a sale,
  • Use your body language consciously, authentically and effectively,
  • to meet customer objections professionally,
  • Enhance your image within your own company and in your public image,
  • consciously and constructively deal with stage fright and stress and
  • to present yourself confidently in sales talks with spontaneity and quick-wittedness.

Methods

Video analysis, practical simulation with feedback, practical examples, exchange of experience, practical transfer in small groups.

Recommended for

Experienced sales persons and young salespeople, key account managers, office staff with customer contacts and sales activities.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Rhetoric for sales persons"

Attendees comments

"High quality of the training and the documents, competent seminar leader."

Björn Neumann
SAF Forderungsmanagement GmbH, Heidelberg

"A very competent speaker and everything was super organized."

Anne Christin Fusch
Deutsche Messe AG, 30521 Hanover

"Very entertaining training. Very easy to apply/implement in practice."

Tanja Dusel
LEONI Bordnetz-Systeme GmbH, Kitzingen

"Good practical relevance, lots of practical exercises. Open, constructive feedback from the trainer and the participants."

Anja Klein
Vileda GmbH , Weinheim

"Small group, good cooperation, very experienced speaker, good practical relevance."

Filippo La Bella
Südkabel GmbH, Mannheim

"I particularly liked the practical work and the team exercises."

Kühn Ralf
Rhenag AG

"It was well structured and the content was very interesting! "

Sebastian Kobusch
Jeld-Wen Germany GmbH

Seminar evaluation for "Rhetoric for sales persons"

4.6 from 5
with 374 reviews
training content:
4.5
Content comprehensibility:
4.6
Practical relevance:
4.3
Trainer expertise:
4.9
Participant orientation:
4.6
Method variety:
4.5
On-site training together
Booking number
5090
€ 1.590,- plus VAT
2 days
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
32114
€ 1.590,- plus VAT
2 days
Online
0 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
07.08.2025
Stuttgart
Booking number: 5090
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Holiday Inn
Holiday Inn
Mittlerer Pfad 25-27, 70499 Stuttgart
Room rate: € 128,31 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 07.08.2025

09:00 am - 5:00 pm

Friday, 08.08.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
03.11.2025
Düsseldorf
Booking number: 5090
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Novotel City West
Novotel City West
Niederkasseler Lohweg 179, 40547 Düsseldorf
Room rate: € 118,24 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 03.11.2025

09:00 am - 5:00 pm

Tuesday, 04.11.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.02.2026
Wiesbaden
Booking number: 5090
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Radisson Blu Schwarzer Bock Hotel
Radisson Blu Schwarzer Bock Hotel
Kranzplatz 12, 65183 Wiesbaden
Room rate: € 139,24 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 12.02.2026

09:00 am - 5:00 pm

Friday, 13.02.2026

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
The next booking ensures this course will take place
Booking number: 5090
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 32114
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
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Also bookable as in-house training
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on-site or live online for multiple employees
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