New concept

certified sales manager / Sales Manager

Successful leadership - strategic selling - confident management

Course
This course is held in German.
Leading sales teams, selling strategically, negotiating confidently and managing successfully in sales are the core tasks of a sales manager. For a professional sales manager, excellent self-management and time management, effectiveness and efficiency in team leadership and strategic orientation are important success factors. This further education course provides you with optimal support in achieving your learning goals and offers you a valuable, self-contained qualification that covers all areas of activity for sales managers - sales managers with a high level of practical relevance.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory module 1: 2 days in person or live online

Leading sales teams successfully
including 2 e-learning courses: Remote leadership (approx. 1 hour), Giving and receiving feedback (approx. 1.5 hours)

  • Your personal development as a sales manager.
  • Boost performance in your sales team.
  • Training for peak performance. 
  • Artificial intelligence in sales management.
  • Conducting employee appraisals in sales.


Compulsory module 2: 2 days in person or live online

Strategic selling

  • Strategic selling: tools, methods, AI.
  • Utilize purchasing networks and processes for your own sales success.
  • Optimize sales processes.
  • Value Selling: The right solution from the customer's perspective.
  • Digression: Strategy and tactics in sales and negotiation talks.

 

Compulsory module 3: 3 days in person or live online

Successful sales management

  • Strategic sales analysis.
  • Use of AI and digital tools in analysis and strategy development.
  • Define, develop, and manage sales processes.
  • Operational implementation of the sales strategy.
  • Building sales teams.
  • Motivation and management of the sales teams.


Optional module: training a training (2 days)

  • First-time supervisor sales (2 days in person or live online)
  • AI in sales management: Your path to digital transformation (2 days in person or live online)
  • Digital sales strategy: systematic planning and professional implementation (2 days in person or live online)
  • Artificial Intelligence Along the Customer Journey (2 days in person or live online)
  • Prompt my Sales: Using AI efficiently in sales (2 days in person or live online)


Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.


Final exam
E-exam: certified sales manager Sales Manager (70 min.)

With this practical continuing education program, "certified sales manager," you will lay the foundation for your successful career as sales manager. You will acquire versatile technical and methodological skills. After completing this continuing education program, you will be able to master your challenges and better achieve your goals.

You can decide flexibly when and where you want to take the individual compulsory modules and the elective module. We recommend that you complete the modules in the order listed within approximately 1 to 2 years and then take the final written exam. Compulsory modules and the elective module can be waived if you can provide proof of relevant qualifications.

Compulsory modules

This is the recommended schedule for the compulsory modules. The dates can be selected in the shopping cart.
1
Leading sales teams successfully
Managing and training your teams in distribution and sales
2 days, 2 e-learnings
at 4 locations and online
2
Strategic selling
From individual measures to strategic customer management
2 days
at 4 locations and online
3
Successful sales management
Developing and implementing sales strategies – managing and motivating sales teams
3 days
at 7 locations and online

Elective modules

You can select 1 elective module in your shopping cart. These are already included in the discounted package price.
supervisor in sales for the first time
Confident and convincing in the new leadership role
2 days
at 3 locations and online
AI in sales management: your path to digital transformation
How to use artificial intelligence specifically in your management work in sales
2 days
at 3 locations and online
Digital sales strategy: systematic planning and professional implementation
2 days
at 2 locations and online
Artificial intelligence along the customer journey
Successfully using AI tools in sales
2 days
at 3 locations and online
Prompt my Sales: using AI efficiently in sales
2 days
at 11 locations and online

Examination

The examination is included in the discounted package price.
E-exam: certified sales manager / Sales Manager
Certified by the University of Applied Management Sciences, Mannheim
70 minutes
online

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • High flexibility: You decide for yourself when and where you attend the individual modules.
  • Certification: With this recognized qualification, you will gain a competitive edge assales managercertified sales manager manager.
  • Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.
  • Individual feedback: In each module, you will receive practical input and individual feedback on your work with and in front of people.

Recommended for

All current and future sales managers, sales managers, account managers and key account managers who want to put their work on a professional and solid footing and benefit from flexible implementation. This recognized training course is primarily aimed at specialists and (junior) managers and career changers in sales.

Final examination

Examination requirements

Completion of the compulsory and elective modules is a prerequisite.

Exam preparation 

After the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment in preparation for your final exam.

Form of examination

Written final exam - e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

Exam contents

The contents of all compulsory modules (training courses) are tested in written form (time requirement: approx. 70 minutes). 

After successfully passing the final exam, you will receive the recognizedcertified sales manager - Sales Manager" certificate from the Haufe Akademie and the Mannheim University of Applied Sciences for Management, documenting your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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View into the product

Here you can get impressions of the training as well as information about the training topic.

Course - quickly explained
E-test - quickly explained

You can watch 3 videos about the event.

Course - quickly explained
E-test - quickly explained

You can watch 3 videos about the event.

Sales Manager: Training with certificate

If you want to be successful as a salesperson today, you need a wide range of skills. In addition to strategic thinking, negotiating skills and leadership qualities are also important soft skills. With this sales management training, you will create the basis for long-term sales success in your company.

Successful selling can be learned

The image of the "born salesperson" who achieves quick success and could sell ice cream to customers in Antarctica thanks to their eloquence has now become obsolete. In dynamic, modern companies, the large field of sales requires far more than intuitive sales skills. This sales management course, which is designed for nine days of attendance and supplemented by e-learning, optimally prepares you and your managers for today's challenges in sales. It teaches practical and clear methods for successful sales negotiations and at the same time provides solutions for sales and employee management. The course content was designed in collaboration with the Mannheim School of Management (HdWM). This gives the Sales Manager training a scientific foundation and goes far beyond standard further training.

Sound know-how for future managers and career changers in sales

This sales management training gives employees in sales the push they need to put their professional qualifications on a solid footing. The nine-day training course can be perfectly adapted to your everyday working life through e-learning and variable modules. It is easy to continue training while working and attendees have the opportunity to put what they have learned directly into practice. All course participants have the option of taking an e-exam to obtain a final certificate. The certificate is a profound proof of your acquired knowledge in the field of sales management and is the perfect addition to your CV if you are looking for further professional orientation. For companies, this sales management training offers the opportunity to bring their own sales teams up to the same level of performance and knowledge in order to strengthen distribution and sales in the long term.

Further training together
Booking number
3539
€ 5.990,- plus VAT
9 days
3 compulsory seminars, 1 elective seminar, e-learning and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
9 days
3 compulsory seminars, 1 elective seminar, e-learning and e-exam
In-person or Online
with certificate

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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