Next Level Claude: Prompting, Skills, and Productive Workflows for Marketing and More
Achieve Better Results with an Optimized Setup and Smart Prompting
Contents
The Claude Web Interface – Overview & Key Features
- Overview of the user interface: Chats, Projects, History, Settings.
- Make the most of models, skills, and connectors.
Effective Prompting for Everyday Marketing
- Prompt structures for texts, analyses, and creative tasks.
- Reusable prompt and skill templates for common marketing tasks.
Claude in Microsoft 365 – Add-ins for Everyday Work
- Installation and Setup of Claude for Microsoft 365.
- Analyze spreadsheets, explain formulas, and prepare presentations with Claude.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can confidently use Claude's web interface and make targeted use of its key features.
- You're familiar with tried-and-true prompt and skill templates for common marketing tasks and can apply them right away.
- You are familiar with Claude for Microsoft 365 and know how to use it for data analysis.
- You know how to integrate Claude into your daily work routine and save time in the process.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Methods
Trainer input, case/best-practice examples, live demo, exchange of experiences, practical tips.
The webinar uses Claude. For the webinar, we recommend a paid Pro license (monthly subscription that can be canceled at any time) or a Team license from Claude.
Please note the general information on data protection:
To ensure the best learning experience, you must register with Claude. Registration is voluntary. You can also training in training without registering. The service providers generally process the data on their own responsibility. This means that they are responsible for complying with applicable data protection regulations and ensuring the security of the processing.
Haufe Akademie no contractual relationship with the provider, so you must agree to the terms of use yourself. We recommend using an e-mail that does not reveal your identity.
Tool
Recommended for
Specialists and managers from marketing and communications departments, product management, and human resources, as well as company executives and business owners. Anyone who wants to tap into Claude as a new resource for their company and make their activities even more successful.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources