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Next Level Claude: Prompting, Skills, and Productive Workflows for Marketing and More

Achieve Better Results with an Optimized Setup and Smart Prompting

training
This training is held in German.
In this hands-on webinar, you’ll learn how to use Claude effectively for marketing and everyday tasks. You’ll discover the most important features, learn how to navigate the web interface with confidence, and see how to use Claude directly within Microsoft 365—all without any detours. The key features will be demonstrated live. You’ll also receive specific prompt and skill ideas for immediate use and have the opportunity to discuss individual use cases and how to seamlessly integrate Claude into your daily work routine.

Contents

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

The Claude Web Interface – Overview & Key Features

  • Overview of the user interface: Chats, Projects, History, Settings.
  • Make the most of models, skills, and connectors.

 

Effective Prompting for Everyday Marketing

  • Prompt structures for texts, analyses, and creative tasks.
  • Reusable prompt and skill templates for common marketing tasks.

 

Claude in Microsoft 365 – Add-ins for Everyday Work

  • Installation and Setup of Claude for Microsoft 365.
  • Analyze spreadsheets, explain formulas, and prepare presentations with Claude.

 

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • You can confidently use Claude's web interface and make targeted use of its key features.
  • You're familiar with tried-and-true prompt and skill templates for common marketing tasks and can apply them right away.
  • You are familiar with Claude for Microsoft 365 and know how to use it for data analysis.
  • You know how to integrate Claude into your daily work routine and save time in the process.

The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.

Methods

Trainer input, case/best-practice examples, live demo, exchange of experiences, practical tips. 

The webinar uses Claude. For the webinar, we recommend a paid Pro license (monthly subscription that can be canceled at any time) or a Team license from Claude.

Please note the general information on data protection:

To ensure the best learning experience, you must register with Claude. Registration is voluntary. You can also training in training without registering. The service providers generally process the data on their own responsibility. This means that they are responsible for complying with applicable data protection regulations and ensuring the security of the processing.

Haufe Akademie no contractual relationship with the provider, so you must agree to the terms of use yourself. We recommend using an e-mail that does not reveal your identity.

 

Tool

The following third-party tool can be used in the event:

Recommended for

Specialists and managers from marketing and communications departments, product management, and human resources, as well as company executives and business owners. Anyone who wants to tap into Claude as a new resource for their company and make their activities even more successful.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Joint online training
Booking number
42831
€ 440,- plus VAT
3 hours
Online
4 Events
German
Events
Train several employees
Price upon request
3 hours
In-person or Online
Appointment scheduled on an individual basis
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
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Further recommendations for “Next Level Claude: Prompting, Skills & Productive Workflows for Marketing & More”

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26.10.2026
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Booking number: 42831
€ 440,- plus VAT.
€ 523.60 incl. VAT.
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Monday, 26.10.2026

09:00 am - 12:00 pm

11.01.2027
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Monday, 11.01.2027

09:00 am - 12:00 pm

13.04.2027
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Tuesday, April 13, 2027

09:00 am - 12:00 pm

20.07.2027
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Tuesday, July 20, 2027

09:00 am - 12:00 pm

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Limited number of participants
Booking number: 42831
€ 440,- plus VAT.
€ 523.60 incl. VAT.
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